Why Transcreation Is Vital To Use In Your Global Marketing Campaign

Posted by Dynamic Language March 22, 2019

The concept of translation is as old as language itself. Translation allows communication between countries, cultures - and even time periods. For instructions, descriptions, user manuals and basic text - direct translations can work very well.

However, when it comes to marketing - it's not always that simple.

 "Advertising is based on one thing. Happiness." - Don Draper, Mad Men. Marketing is a form of communication that relies almost entirely on emotion. Whether it's joy, surprise, envy, or even anger - marketing works best when it makes us feel something, but often when words are translated - their feeling is completely lost.

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Topics: Transcreation, Marketing, International Markets, Global Market

The 4 Biggest Hurdles for Global Brands

Posted by Dynamic Language March 14, 2019

The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is complex enough, but it can also be a challenge to manage the process of international marketing.

These challenges are issues that global agencies frequently face. Luckily, there are ways these obstacles can be overcome to help a brand successfully reach more people in more places.

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Topics: Translation, Marketing, Globalization, International Markets, Branding

Why Humor Is The Hardest Thing To Translate

Posted by Dynamic Language November 12, 2018

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must examine just how poorly humor often fairs in foreign lands. Here is a step-by-step explanation of why humor is the hardest thing to translate to a different language.

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Topics: Advertising, Marketing, Branding, Global Market, culture

Translating for the 2018 FIFA World Cup

Posted by Dynamic Language July 10, 2018

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Topics: Translation, Marketing, Globalization, entertainment

8 Challenges for Companies Going Global?

Posted by Dynamic Language May 30, 2018

Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a plan in place to address some of the main hurdles you will need to overcome to succeed.  We've outlined 8 main challenges for companies going global that will help prepare you for global expansion.

1. The Physical Distance

Although you may have the Internet and telephones to communicate overseas, nothing is quite the same as being there in person to talk to your prospects and your distribution partners, not to mention costs related to freight, logistics and shipping. At some point, you will have to figure out the costs involved in doing business “long distance” in the regions where you want to expand.

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Topics: Marketing, Globalization

Marketing to Vietnamese Americans

Posted by Dynamic Language May 03, 2018

PHOTO:  The New Jersey Vietnamese American Community Association

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

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Topics: Transcreation, Marketing, Retail Industry, cultural consulting

5 Ways GDPR Will Impact Your Translation Process

Posted by Dynamic Language April 19, 2018

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing. 

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Topics: Translation, Marketing, Inbound Marketing, business, Language Service Company

The Meaning of Colors Around the World

Posted by Dynamic Language February 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Marketing, Branding, Global, cultural consulting

Translating for the 2018 Winter Olympic Games

Posted by Dynamic Language January 10, 2018

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn't matter where the games are centralized -- language barriers are bound to exist at each and every Olympic Games.

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Topics: Translation, Marketing, Globalization, entertainment

Is Multicultural Marketing Important?

Posted by Dynamic Language December 28, 2017

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.

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Topics: Advertising, Marketing, cultural consulting, culture