With nearly 975,000 international undergraduates enrolling each year in American universities alone, it’s worth getting familiar with those universities seeking international students around the globe– and learning just how they go about it. Here are 8 universities across the globe that are taking a proactive stance on reaching out to prospective international students.
Buffalo, New York
International talent is drawn to the several international programs the college hosts, including cultural programs, a week-long international student orientation, and a student scholar service to help international students manage and prepare for classes. Also, there is international financing available and an in-house English Language Institute.
Binghamton, New York
Binghamton has managed to garner a huge base of international students from a variety of countries, including Germany, Turkey, Australia and Morocco. Support services are advertised widely for incoming students, including special academic advising and support for further study-abroad opportunities. The tuition is affordable at just over $18,000, making it a particularly attractive option for international students.
A highly selective liberal arts college and one of the top colleges in the country, Williams College tops the list for most financial aid available to international students. The school awarded over $59,674 in 2015-2016 - which clearly offers an attractive choice for those coming from abroad.
London, United Kingdom
LSE is perhaps less well-known compared to Cambridge or Oxford but certainly does not suffer from lack of international interest. The international study body is around 45 percent, with a whopping 1,500 students coming from outside of Europe. This truly diverse option plays well with prospective students who want to be in the heart of London with the rest of Europe at their fingertips. LSE’s fantastic academic reputation and rankings also help to attract the best.
Oxford, United Kingdom
Oxford relies on its stellar academic rankings in combination with a truly amazing student life. Word of mouth is Oxford’s best advertising tool. The institution was founded in 1096 and holds the claim as the oldest university in the English-speaking world. It also boasts an international population with students from over 140 countries and territories.
Also known as ETH Zurich, the university was founded in 1855 and has a prestigious, rich history, which attracts international students who also want to study where Albert Einstein once taught physics. Set in the heart of Europe, the university plays upon its true European roots and leverages a high global ranking to attract international talent.
St Andrews has a rich history of playing host to some of the best and brightest in the UK and Europe – not to mention one or two members of the Royal Family. The school's student body features over 41 percent international students. Plus, with its affordable fees, St Andrews is an attractive choice for many prospective students abroad.
HKU current hosts 37.7 percent of its students from locations all over the world. International student recruitment has often centered on other Asian universities in the region with already established global prestige. The improving local economy, however, means HKU is set to rise within the world university rankings, making this an attractive option for international students.
RMIT has a well-known reputation globally and is actively building upon it by providing state-of-the-art facilities and industry-based learning to attract international talent. Over 11,000 international students already choose RMIT, which remains one of the top universities in the country.
Universities that have taken proactive steps to increase their international student body utilize marketing tactics such as localization and transcreation in adapting their content to resonate with those prospective students.