Why Millennials Travel and What It Means For Local Businesses

Posted by Dynamic Language November 19, 2018

Young people are traveling more and spending more, and it's having a major impact on local economies around the world. Businesses who offer localization services can capitalize on this growing trend and target the lucrative millennial market, which brims with travel-hungry 18-to-35-year-olds. But why are millennials traveling more? Here are just some of the reasons.

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Topics: culture, tourism, economy, Travel

50+ Fascinating Language Facts You Didn't Know [Infographic]

Posted by Dynamic Language March 07, 2018

Looking for interesting language facts? The world is full of diverse and unique languages, from the exotic sounds of Japanese to the romantic expressions of French. How all of these languages originated is often debated.

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Topics: Language, Language Learning, World, Travel

The Meaning of Colors Around the World

Posted by Dynamic Language February 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Global, cultural consulting, Marketing, Branding

6 Words and Phrases You Should Know When Traveling in a Foreign Country [Infographic]

Posted by Dynamic Language February 13, 2018

Traveling to a country where a different native language is spoken provides a unique set of challenges, particularly for people who only speak one language. According to the Pew Research Center, European students learn multiple foreign languages in the classroom beginning between ages 6 and 9. The U.S., on the other hand, does not have a national requirement for students to learn a foreign language. Plenty of people educated in the United States do speak a foreign language, but the practical application of two years of high school second language training is challenging at best. Learning a new language has never been more convenient with online resources and even free language-learning apps like Duolingo, plus endless free tutorials on YouTube.

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Topics: Travel, Global, Infographic

Want to Save Money on College? Consider Going Overseas

Posted by Dynamic Language November 14, 2017

It's no secret: Going to college in the U.S. is getting shockingly expensive.
 
During the 2016-2017 school year, the average annual cost of a four-year public institution for in-state students was $9,650. The cost was astronomically higher for four-year private institutions, which averaged $33,480 annually.
As you can imagine, this is far beyond the reach of many students in the U.S.
Because of this, many are looking for ways to save money on college tuition and finding that going to college overseas provides the perfect option. In addition to being inexpensive (and even free in some cases), studying overseas offers an exciting and enriching social and cultural experience you'll never forget.
If you're considering heading overseas for your studies, here's everything you need to know about the process:
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Topics: Education Industry, Translation, Travel

Language Tools for International Travel

Posted by Dynamic Language March 06, 2017

It's essential to overcome language barriers so that you can fully engage with the local community; it could even be vital for your safety and well-being. But if you're not confident in the host language yet, you'll need a few language tools for international travel to help you communicate as you develop fluency. Most of these tools cost little, but they could prove invaluable for your quality of life in a foreign country.

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Topics: Travel, Language, tourism

Cheapest & Easiest Languages to Learn

Posted by Dynamic Language January 05, 2017

Learning a foreign language? Dutch, French, Spanish, German and Italian are the quickest languages to learn – but also among the most expensive per hour.

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Topics: Language, Travel, tourism

2020 Olympics Prepare Language Services for Tourism Influx

Posted by Dynamic Language August 17, 2016

As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world.  This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization language services for tourism are most definitely on the rise in Japan, from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years. 

The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.

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Topics: Localization, Translation, hospitality, Travel, Globalization

Airlines Take Off with Localized Marketing

Posted by Dynamic Language August 08, 2016

Seattle is a hub for transportation and many airlines are seeing rapid growth rates.  Delta, for example, has tripled its revenue in the past three years.  They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.

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Topics: Travel, hospitality, Localization, business

Diplomacy Lost in Translation

Posted by Dynamic Language August 21, 2015

Professional translation and interpretation require a lot of skill; just check out our other blog posts on interpretation and translation certification training. In the realm of diplomacy, it is even more critical that statesmen's messages get across clearly. Below are a few comical examples of when diplomats' messages got lost in translation:

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Topics: Transcreation, Localization, Translation, Travel, Communication