Young people are traveling more and spending more, and it's having a major impact on local economies around the world. Businesses who offer localization services can capitalize on this growing trend and target the lucrative millennial market, which brims with travel-hungry 18-to-35-year-olds. But why are millennials traveling more? Here are just some of the reasons.
Looking for interesting language facts? The world is full of diverse and unique languages, from the exotic sounds of Japanese to the romantic expressions of French. How all of these languages originated is often debated.
When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.
Traveling to a country where a different native language is spoken provides a unique set of challenges, particularly for people who only speak one language. According to the Pew Research Center, European students learn multiple foreign languages in the classroom beginning between ages 6 and 9. The U.S., on the other hand, does not have a national requirement for students to learn a foreign language. Plenty of people educated in the United States do speak a foreign language, but the practical application of two years of high school second language training is challenging at best. Learning a new language has never been more convenient with online resources and even free language-learning apps like Duolingo, plus endless free tutorials on YouTube.
It's essential to overcome language barriers so that you can fully engage with the local community; it could even be vital for your safety and well-being. But if you're not confident in the host language yet, you'll need a few language tools for international travel to help you communicate as you develop fluency. Most of these tools cost little, but they could prove invaluable for your quality of life in a foreign country.
Learning a foreign language? Dutch, French, Spanish, German and Italian are the quickest languages to learn – but also among the most expensive per hour.
As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world. This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization language services for tourism are most definitely on the rise in Japan, from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years.
The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.
Seattle is a hub for transportation and many airlines are seeing rapid growth rates. Delta, for example, has tripled its revenue in the past three years. They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.
If you need to know one thing when traveling in a different country where you don't speak the language, it's probably how to ask "where's the bathroom?" When nature calls, you need to answer, after all. So here is a round-up of how to ask about the restrooms in 19 different languages -- including Italian, French, Spanish and Portuguese -- along with an all-important heads-up on how the actual facilities might be a little different than you're used to.
EuropeIn Europe, there are many different languages in a small area. You may need to know how to say where is the bathroom in German and how to say where is the bathroom in French, or you may simply need to learn the Spanish word for bathroom. In some areas, toilets may include a bidet, which is meant to wash your bottom after you go. Here are some of the more common languages you may run into if you visit Europe.
French: pardon, où sont les toilettes?
Spanish: ¿Dónde está el baño?
Portuguese: Com licença, onde fica o banheiro?
Italian: Mi scusi, dov'è il bagno?
German: Wo ist die Toilette, bitte?
Dutch: Pardon, waar is de W.C.
Swedish: Ursäkta mig, var finns toaletten?
Estonian: Vabandage, kus on tualett?
The future is now, according to a hotel set to open this July in Nagasaki, Japan. The Henn-na Hotel is offering a futuristic staff of 10 “humanoid” employees, with positions ranging from bellhop to receptionist.
Language Learning Goes Mobile
One of the inevitable challenges of learning a new language or honing your language fluency skills is not having the “intuition” that comes naturally to native speakers. Most of us have had the frustrating experience of trying to find the meanings of words by plugging text into machine-translation services or searching in dictionaries, only to find terms that are either outdated or not used in casual conversation. We are often left with more questions than when we started!
Print books are slowly being replaced by eReaders, evidenced by failing bookstores and winning electronic reader sales. What does that mean for the phrasebooks we often purchase when we go on vacation in a foreign country?
Whether you're traveling overseas, across the border or just down the road, do you know how much you should tip people in the service industry? We found a handy map on the Mint.com blog that shows tipping policies in numerous countries around the world.
Don’t stick your chopsticks into your food.
There certain things everyone knows not to do abroad. You may have preliminary knowledge of what to avoid, but would you be ready for a last-minute overseas social gathering or business meeting?
Business travel has begun to rebound from its low mid-recession numbers, with the U.S. Travel Association estimating a 7 percent increase in spending this year. Likewise, an increase in international business travel is sure to follow.
|Windmill, Santorini, Greece|
I’m recently back home in Seattle after taking my wife and kids to Europe for what turned out to be an amazing vacation. As an avid iPhone user, and manager of a small business, it was imperative to stay well-connected to the office during the trip. Plus I wanted to use the iPhone as the great travel tool it is. With those goals in mind, I did a fair amount of research to make sure that I didn’t end up with zero data coverage, nor a horror story 4 digit phone bill because of international data roaming.
Here’s how I solved the dilemma of using my iPhone in Europe:
Shortly before our trip, I purchased a shiny new iPhone 4 (which I absolutely love, but that’s another blog post), however, I still had my iPhone 3G. It was definitely my preference to use the iPhone 4, but knowing that the iPhone 4 has a new type of SIM card (micro SIM, I believe), and that it might be challenging to get SIM cards of that type in Europe, I decided to go with my 3G for the entire trip. Another factor in that decision is that my 3G was already a “jailbroken” phone with the software unlock, meaning I could use a SIM card from any network provider in it. Also at that point, there was no reliable jailbreak solution for the iPhone 4, though that has now changed (As of mid August, 2010).
First stop: Paris (Finding a SIM card)
Our itinerary included stops in Paris, and 3 different islands in Greece. Step 1 in the plan was to identify a coverage provider that could provide 3G data coverage at our first destination, Paris. The way I did that was to briefly turn on my iPhone 4 upon arrival at Charles de Gaulle airport, turning on Data Roaming support, at which point my phone quickly connected to “Orange” and the coverage was 3G. Hooray! I knew the rates for this were exorbitant, but I had already turned off e-mail functionality, and planned on using a bare minimum amount of data.
After using Google Maps to find our apartment in Paris, I then used Maps to find the closest “Tabac” or Tobacco Shop, which sold both pre-paid SIM cards and card refills. I then put my iPhone 4 in "Airplane Mode" to ensure that there wouldn't be an billing surprises.
In my pre-trip research, I often read that you can get SIM cards at these Tabac shops for 15 Euros or so, but what I didn’t realize is that not all SIM cards are created equal. If you only want phone minutes and text messages, you can probably do fine with a generic card from a Tabac. But it was critical to me to have a significant amount of data usage available for my iPhone during our stay, plus 3G support.
So, after speaking with a helpful Tabac owner, he directed me to the closest Orange store. There, I was able to purchase a pre-paid SIM card for 15 Euro, with cash and info from my American Driver’s license. I turned it on in the store, verified connectivity and coverage, and I was on my way. What they did not tell me at the time, is that unless you modify your rate plan on these pre-paid cards, you burn through your Euro credits at a ridiculous rate of about 1MB per Euro – I’m not sure exactly how it is, but suffice it to say that within a day I had a text message from Orange letting me know that I needed to re-fill my account. At that point, I returned to the Orange store, talked to another representative, who kindly let me know that for 12 Euros, they offer a plan called “Internet Max”, which amounts to unlimited data usage for 12 Euros per month. I happily added 15 Euros, and activated that plan with his help.
From that point, whenever we were out, we used the iPhone constantly to help with the trip doing everything from helping us navigate the Paris Metro, find restaurants, plan our itinerary, plus we used a couple of audio tours from Rick Steves. I should mention that we did have free wifi coverage at our Paris apartment, and obviously used that when we were there for both our iPads, iPhone and computer, but around town, we depended on iPhone coverage. Further, we didn’t spend a lot of time relaxing in cafes, so we didn’t make a huge effort to find free wifi places around town.
On to Greece
When we arrived in Athens, the phone connected to “Cosmote” with a 3G connection, so that was my next target. In Athens, we were staying at a hotel that offered wifi availability on their website. I neglected to verify the costs for that before we booked this place, and received an unpleasant surprise that their rate structure for wifi was “15 Euro per day, per device” So, it was pretty unrealistic to connect two iPhones, two iPads, and a computer for the two days we were there – not that we really would have, but still I really didn’t care for their policy.
Anyway, in Athens, I was able to take the Metro to the Syntagma Square stop, where there is an electronics/media store called “Public” that got me all taken care of. (Plus, it was air conditioned, and on a 100 degree day, that was a nice respite!) It’s important to note that it was a laborious process to buy the pre-paid Cosmote SIM card, and get it working with my phone, however. Again, I just needed 15 Euro cash, plus my American driver’s license, but the rep needed quite a while to activate the card. (Also, being a “locked” SIM card, you have to input a code anytime you turn the phone off, then on.)
I left the store, and neglected to verify that data coverage was working – it wasn’t. This continued to be a problem until I spoke to an English speaking support rep on the phone, who activated their “60” plan. Unlike Orange’s unlimited internet plan, what Cosmote had to offer was 120MB of data for 3 Euro, and she said it could be renewed if I ran over my allotment. For me, this ended up being fine, and I never did need to reload during my two weeks in Greece as I limited my data usage there to periodically checking e-mail, and never doing data heavy things like picture MMS messages or uploading videos. Again, we had 3G coverage, and wifi availability in most places.
One note, in Oia, on the island of Santorini, we stayed at a fantastic little hotel, that also said it offered wifi. Unfortunately, it was on the same basis as the Athens hotel with a slight twist – you purchase a 15 Euro wifi card that gives you a code that, once activated, is good for 24 hours, supporting only a single device at a time. Not ideal, and I only needed to utilize that service for a single 24-hour period, thankfully. I had good coverage throughout Paris and Athens, and for most of Oia. Our last stop was the island of Kalymnos, and Cosmote coverage was good there as well. Not nearly as much 3G coverage as elsewhere, but I was almost never without signal.
Forwarding phone calls to the iPhone
One final topic – I’ve only talked about Data, and not phone and texting yet. The solution I decided to go with for being reachable via phone and text was a blended solution via Google Voice and Skype. I’m rarely on the phone anymore, but still wanted friends and work colleagues to be able to reach me. So, I set it up this way: I had my iPhone 4 set up to forward all calls to my Google voice number. Then, I set up Google Voice to forward all calls to my Skype phone number (a U.S. number), which was then forwarded to whatever SIM was active in my iPhone 3G. So, I had one number in France, and another in Greece, but could receive calls via my main US phone number.
The reason I chose this method was that any calls that went unanswered, I would still have a centralized place to receive voice mails (Google Voice) and also still receive transcribed versions of voice-mails via e-mail, and I also didn’t have to go through the hassle of notifying key people of the best way to reach me as I changed numbers.
All in all, I’m happy with how it worked out. Have you had similar experiences with phones when traveling?
Feel free to add a comment or question below!
Traveling can be difficult when you have allergies or intolerances, especially if you aren’t familiar with their foreign language. Allerglobal has created a simple card that assists with this transition by offering language-specific food allergy cards when dining out.
Internationally known travel guru Rick Steves has just released 5 new iPhone/iPod Touch apps for navigating the streets in Europe!