The second major component of the Smartling translation technology platform is the Global Delivery Network. This could be more aptly named “website localization on the fly”. The Smartling platform connects to your website and responds to requests for localized pages. When users send these requests, the platform is able to detect not only the language being requested, but also the location of the enduser. An appropriate page is served up via Smartling’s servers to the user in real time based on the pre-translated strings of text that you’ve had translated by professional linguists via the Smartling.com platform.
For those who’ve localized websites before, one of the major challenges is determining your target audience and coding the site to properly serve up content in the manner that the user expects. This means not only serving up the correct language, but also displaying the correct units of measurement, date format and type of currency. Depending on how your website has been built, this can sometimes be a significant challenge.