Young people are traveling more and spending more, and it's having a major impact on local economies around the world. Businesses who offer localization services can capitalize on this growing trend and target the lucrative millennial market, which brims with travel-hungry 18-to-35-year-olds. But why are millennials traveling more? Here are just some of the reasons.
It's essential to overcome language barriers so that you can fully engage with the local community; it could even be vital for your safety and well-being. But if you're not confident in the host language yet, you'll need a few language tools for international travel to help you communicate as you develop fluency. Most of these tools cost little, but they could prove invaluable for your quality of life in a foreign country.
Learning a foreign language? Dutch, French, Spanish, German and Italian are the quickest languages to learn – but also among the most expensive per hour.
Traveling to exotic lands, tasting authentic cuisine from other parts of the world, viewing how other cultures live; all a brief representation of what tourism represents and what tourists say they want to experience when traveling abroad. The interesting contradiction however, is that tourists want to experience the local culture while retaining westernized amenities. Glocalization represents a blend of globalization and localization and tourist towns that have blossomed discovered this bridge is key to success. A tourist seeks the exotics in India but travels on tour buses with others like themselves and stay in five-star hotels that offer, internet, buffet, bottled water, pool, spa etc.
International tourism has become one of the most significant beneficiaries and vehicles of globalization in the last few decades. Presentation, perception and interpretation of local cultures is an intrinsic part of international tourism and provides a direct link between western and non-western cultures. While some may argue that globalization destroys the inherent culture localization aims to protect; the two when combined are creating an opportunity for tourism to transform local culture into cultural capital while retaining cultural heritage.