Virtual Meeting Solutions For a Multilingual World

Posted by Dynamic Language March 28, 2020

Flexibility and corporate social responsibility are critical in today's business environment, and there appears to be an increasing need for innovative meeting formats that respond to organizations' needs. Multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.

Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice. 

  • Remote Simultaneous Interpretation
  • Multilingual Webinars
  • Multilingual Conference Calls
  • Virtual Meetings / Video Remote Meetings
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Topics: Technology, Globalization, Global Market, manufacturing, business

The Growing Demand for Video Game Localization

Posted by Dynamic Language May 24, 2018

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.

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Topics: Localization, Technology, Software Localization, entertainment, cultural consulting

How Will AI Affect Translation Companies?

Posted by Dynamic Language August 22, 2017

Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.

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Topics: Localization, Translation, Machine Translation, Marketing, Technology, business

Why You Should Translate Your Press Releases

Posted by Dynamic Language June 13, 2017

While it may seem obvious to translate your press releases, very few companies do.  This should be a component of a company’s global public relations strategy.

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Topics: Technology, business

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language March 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

What is Transcreation and Why Marketers Need It

Posted by Dynamic Language January 26, 2017

In a world that is becoming more global everyday, especially for business, the ability to communicate has become stronger than ever. For a business to compete and stay relevant, they have to become effectively multicultural in their marketing. This means having a website and marketing materials that are available in two or more languages. A simple translation may seem like enough, but it often falls short. That's where transcreation has become the hot trend of the marketing world when it comes to global marketing. What is transcreation? Transcreation will address the nuances of language or the eccentricities of culture that can make a pitch to potential clients or your marketing audience work. Messaging and images are all evaluated by a native linguist with a subject matter expertise in marketing.

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Topics: Transcreation, Marketing, Technology, Retail

App Localization: International Keyboards and JavaScript

Posted by Dynamic Language September 06, 2016


When you first dream of launching an app globally, the excitement of sharing your product with the world can sometimes blind you to the intricacies involved in the process. Regardless of how rose-colored your glasses are, however, taking an app global presents unique challenges which must be addressed.

Why App Localization is Needed

If you are a regular reader of this blog, you have seen many posts about what localization is and why it matters. For a brief refresher, you can check out the Dynamic Language "Guide to Written Language Services Infographic" or take a look at the article "Taking Your App Global - What Could Go Wrong?"

The goal of localization is to enable a user who speaks another language to have the same user experience as a user who speaks the language in which the app was first developed. Rather than a word for word translation, the aim of localization is to provide a comparable user experience to a linguistically and culturally diverse target audience.
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Topics: Localization, Language, Technology, International Markets, Mobile Application

Guide to Written Language Services Infographic

Posted by Dynamic Language August 22, 2016

It is critical that companies choose the appropriate language service when opting to translate a product or service or your website for different countries and regions.  Dynamic Language offers translation, localization and transcreation services.  No particular service type is "better" than another.  Rather, each is appropriate for varying circumstances.

Let’s take a quick look at when is the most appropriate time to utilize each written language service type. 

 PDF Download

 

Contact Us 

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Topics: Website Localization, Localization, Translation, Marketing, Technology, Retail, Global Market, Infographic, Legal, education, manufacturing, life-science

How To Take Your Software Global

Posted by Dynamic Language August 09, 2016

Marketing and selling your software to a multicultural, multilingual audience involves much more than simply finding someone who can translate your materials into multiple languages. Ideally, your language service provider will be a valued partner and excellent resource to ensure that your global expansion plans proceed smoothly and can walk you through how to take your software global.

Research is Key

Just as local market research is fundamental to your success domestically, careful research of foreign markets enables a sure-footed expansion process. Steamfeed's "Advice for Startups Looking to Go Global" notes: "One of the biggest mistakes that ambitious startups make is to decide on a market before doing the research. There are some markets around the world that are literally exploding but that doesn't mean that your company would do well there. Just because an economy is booming doesn't mean there is a need or desire for your products or services. Before deciding on where you would like to expand, get the facts."
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Topics: Localization, Translation, Technology, Mobile Application, Global

6 Top Global Markets Your Company Should Target

Posted by Dynamic Language August 01, 2016

The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
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Topics: Technology, Globalization, Mobile Application, Global Market, business, Startup

App localization... what could go wrong?

Posted by Dynamic Language July 21, 2016

You’ve worked hard to build a successful tech startup with an app that is ready expand across borders.  Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?

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Topics: Localization, Translation, Technology, Mobile Application, business, Startup

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language July 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.

Factor Number One: Timing


Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

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Topics: Localization, Technology, Globalization, Global, business, Startup

The Pros and Cons of Software Localization

Posted by Dynamic Language April 11, 2016

It’s second nature for us to proclaim the benefits of localization, but is there ever a downside to going global?  Software localization services are a net benefit for enterprises, but they can also have drawbacks which are seldom discussed. A recent article by the Common Sense Advisory found that while localization makes software attractive to foreign buyers, it also opens up the possibility of foreign piracy.

 


The CEO of tinyBuild recently provided country-specific figures for the game Punch Club, revealing initial piracy rates of 97% for Brazil. In other markets, more Germans bought the game than pirated it, with the highest buy rate of any country. The next best countries were the US (23%) and France (17%), but less than 4% in Russia, China, Turkey, Ukraine, Romania, and Poland bought the game.

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Topics: Localization, Technology, Software Localization, Mobile Application

Google Translate covers 99% of online population with 13 new languages

Posted by Lucy Brown February 26, 2016

Google Translate now supports 13 additional languages, bringing the total to over 100 (103 to be exact). According to Google’s estimate, the free translation service now covers an astonishing 99% of the online population.

Google Translate has come a long way. It first launched in 2006 using an early form of computer-assisted translation, based on information from dictionaries, grammar guides and other sources. The first language pair in April 2006 was English and Arabic, which was then followed by translations between English, Chinese and Russian in December 2006. The number of supported languages began to increase in 2007, and now, a decade later, the service has passed the 100 languages mark.

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Topics: Technology, Translation Technology, business

New Google Translate Slow Speech Feature

Posted by Dynamic Language July 08, 2015

Google Translate with speech and listen function

When learning a foreign language, accurate pronunciation of new vocabulary words can be one of the toughest skills to master. As the language-learning world becomes more and more digital, language learners are more likely to turn to online tools, such as Google Translate, for pronunciation help. However, the computer voice often sounds robotic, garbled, and difficult to understand.

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Topics: Translation, Machine Translation, Technology, Translation Technology, Mobile Application

DITA, XLIFF, and Their Impact on Translation Services

Posted by Dynamic Language March 27, 2015

In today’s complex enterprise world, there are many systems designed to help people convey information in a more concise manner. One of the most common of these systems is DITA, or Darwin Information Typing Architecture.

DITA is a model for using the XML markup language to write and publish content. DITA was developed by IBM as a way to make reusing content more efficient. Incorporating the DITA method can be a very effective tool for quickly creating content for enterprise projects. One of the biggest benefits of using DITA is that it allows users to easily organize content and optimize it for re-use in the future, and hopefully never having to pay twice for the translation of any content. A key part of succeeding with DITA as it relates to localization is proper planning and resource selection.

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Topics: Localization, Translation, Technology, Translation Technology, Intelligent Content, Content

Japanese Hotel of the Future

Posted by Rick Antezana March 11, 2015


The future is now, according to a hotel set to open this July in Nagasaki, Japan. The Henn-na Hotel is offering a futuristic staff of 10 “humanoid” employees, with positions ranging from bellhop to receptionist.

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Topics: Travel, Technology, Globalization

Top 10 Markets for Gaming App Localization

Posted by Dynamic Language February 17, 2015

Gaming applications are wildly popular these days, thanks to significant increases in both the accessibility and performance of mobile devices around the world. If you are a developer planning to launch your app in new markets, you first have to localize your application to adapt to the language and tone of that target audience.

It’s especially important to achieve a natural and desirable play experience for each specific cultural context. End users value a localized game in their native language and with their own culture in mind. This greatly enhances their experience and makes them feel that the game was truly meant for them! Here are ten of the hottest international markets for gaming applications.

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Topics: Localization, Technology, Mobile Application

5 Website Localization Best Practices

Posted by Dynamic Language February 12, 2015

Are you hoping to customize your website so it will read naturally to customers in new global markets? Sounds like you’re ready to embark on the website localization process! The two fundamental elements of website localization are programming expertise and a combination of cultural and linguistic knowledge. Whether you have an eCommerce site, a blog, or a company web page, localization will be an important step in reaching your desired international audience. However, localizing a website can be complicated, especially for sites with complex scripts or large amounts of content. Here are five best practices for tackling some of the challenges involved in website localization.
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Topics: Website Localization, Localization, Translation, Technology

Skype Releases "Skype Translator" - Translation Technology

Posted by Rick Antezana December 17, 2014

For a long time, Skype has been a communication pioneer, and the company has often been considered the gold standard for online video/audio chat. When your company name becomes part of the daily lexicon of terminology ("shall we Skype later?"), then you know you've arrived.

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Topics: Machine Translation, Technology, Translation Technology

Globalizing Your Startup Company

Posted by Dynamic Language December 16, 2014

Today's businesses are more closely connected with the world than ever before. This connectivity is not just within the local area, but the entire world can be the oyster of an ambitious startup. By considering your goals and having a clear and outlined projection of goals, globalizing your startup company can be a very attainable and profitable venture.

Consider Your Goals

 As you consider going global, ask yourself the following questions:

  • What is our main reason for going global?
  • How long will it take to fully realize our ideal vision of globalization?
  • What signs will indicate that we are successful with our globalization efforts?
  • What potential challenges might stand in our way? How can we overcome them?


Globalization requires strong goal setting and a willingness to track and adjust to meet those goals.

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Topics: Technology, Globalization

Study Language with TuneIn Radio

Posted by Josh Kroman November 04, 2013

Conventional wisdom tells us that immersion is the best way to learn a language, however not everyone has the opportunity to live or study abroad. Thankfully, technology has welcomed a few spectacular solutions to those stuck at home, and TuneIn Radio is a prime example.

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Topics: Language Learning, Technology

Google translates its web book into 15 languages

Posted by Audrey Dubois-Boutet June 07, 2011

Just a week after Google announced it would be withholding access to its Translate API, the company blog announced its HTML5 info book, 20 Things I Learned About Browsers & the Web, is now available in 15 languages!

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Topics: Technology

Video Game Localization: What the gaming industry should consider

Posted by Dynamic Language May 19, 2011

Approximately two-thirds of paying gamers would like to have their games localized. So as a gaming company, wouldn't you seriously consider the benefits of giving potential customers what they prefer?

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Topics: Localization, Technology

Extract and translate scanned PDFs in Wordfast Anywhere

Posted by Audrey Dubois-Boutet April 28, 2011

The ability to use translation memories through the Internet has made translation more accessible than ever. Translators are no longer required to purchase software to aid them in translation and translation consistency.

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Topics: Translation, Technology

Swype transforms touch screen keyboards

Posted by Audrey Dubois-Boutet January 07, 2011

Remember when people sent more phone calls than text messages? The way we communicate has changed drastically in the past 15 years, thanks to people like Cliff Kushler.

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Topics: Technology

Patent approved for Microsoft's Kinect motion sensor

Posted by Audrey Dubois-Boutet August 10, 2010

Gamers using Microsoft’s Xbox 360 may no longer need handheld controllers to play certain games, thanks to the company’s newly patented Kinect motion sensor. The technology is strangely reminiscent of “1984,” in which Big Brother—with the help of TVs—knew everything people were doing…but let’s not think about it that way. Instead, let’s focus on the benefits of the Kinect technology.

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Topics: Sign Language, Technology

Computers that could replace human jobs

Posted by Audrey Dubois-Boutet July 02, 2010

Would you trust medical advice from a computer? Chances are you already do if you use websites such as WebMD and Healthline.

Artificial intelligence brings us one step closer to a future only seen in movies. It has progressed impressively in the past few years, with computers now available in some doctors’ offices to greet patients and interpret symptoms!

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Topics: Translation, Technology