To ensure consistent quality and standards, many global companies implement a code of conduct for every member of their supply chain to follow. This also ensures consistency through the imposition and compliance of ethical standards. When all supply chain members are guided by the same principles, they can act in a manner consistent with the business’ core values.
While in the US and in some foreign markets, product differentiators are a strong component of assisting consumers in their buying decisions, this is not the case in some foreign markets. It is valuable to do a more formal analysis of what is really essential to a customer — versus what would be nice to have — and to look at the extent to which a change might translate into new sales and increased market share.