You’ve worked hard to build a successful tech startup with an app that is ready expand across borders. Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?
If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.
Factor Number One: Timing
Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.
If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.