Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language Mar 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

Read More

Topics: Language, Translation, Communication, Technology, Mobile Application, Global

App Localization: International Keyboards and JavaScript

Posted by Dynamic Language Sep 6, 2016


When you first dream of launching an app globally, the excitement of sharing your product with the world can sometimes blind you to the intricacies involved in the process. Regardless of how rose-colored your glasses are, however, taking an app global presents unique challenges which must be addressed.

Why App Localization is Needed

If you are a regular reader of this blog, you have seen many posts about what localization is and why it matters. For a brief refresher, you can check out the Dynamic Language "Guide to Written Language Services Infographic" or take a look at the article "Taking Your App Global - What Could Go Wrong?"

The goal of localization is to enable a user who speaks another language to have the same user experience as a user who speaks the language in which the app was first developed. Rather than a word for word translation, the aim of localization is to provide a comparable user experience to a linguistically and culturally diverse target audience.
Read More

Topics: Localization, Language, Technology, International Markets, Mobile Application

How To Take Your Software Global

Posted by Dynamic Language Aug 9, 2016

Marketing and selling your software to a multicultural, multilingual audience involves much more than simply finding someone who can translate your materials into multiple languages. Ideally, your language service provider will be a valued partner and excellent resource to ensure that your global expansion plans proceed smoothly and can walk you through how to take your software global.

Research is Key

Just as local market research is fundamental to your success domestically, careful research of foreign markets enables a sure-footed expansion process. Steamfeed's "Advice for Startups Looking to Go Global" notes: "One of the biggest mistakes that ambitious startups make is to decide on a market before doing the research. There are some markets around the world that are literally exploding but that doesn't mean that your company would do well there. Just because an economy is booming doesn't mean there is a need or desire for your products or services. Before deciding on where you would like to expand, get the facts."
Read More

Topics: Localization, Translation, Technology, Mobile Application, Global

6 Top Global Markets Your Company Should Target

Posted by Dynamic Language Aug 1, 2016

The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
Read More

Topics: Technology, Globalization, Mobile Application, Global Market, business, Startup

App localization... what could go wrong?

Posted by Dynamic Language Jul 21, 2016

You’ve worked hard to build a successful tech startup with an app that is ready expand across borders.  Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?

Read More

Topics: Localization, Translation, Technology, Mobile Application, business, Startup

The Pros and Cons of Software Localization

Posted by Dynamic Language Apr 11, 2016


It’s second nature for us to proclaim the benefits of localization, but is there ever a downside to going global?  Software localization services are a net benefit for enterprises, but they can also have drawbacks which are seldom discussed. A recent article by the Common Sense Advisory found that while localization makes software attractive to foreign buyers, it also opens up the possibility of foreign piracy.

 


The CEO of tinyBuild recently provided country-specific figures for the game Punch Club, revealing initial piracy rates of 97% for Brazil. In other markets, more Germans bought the game than pirated it, with the highest buy rate of any country. The next best countries were the US (23%) and France (17%), but less than 4% in Russia, China, Turkey, Ukraine, Romania, and Poland bought the game.

Read More

Topics: Localization, Technology, Software Localization, Mobile Application

New Google Translate Slow Speech Feature

Posted by Dynamic Language Jul 8, 2015

Google Translate with speech and listen function

When learning a foreign language, accurate pronunciation of new vocabulary words can be one of the toughest skills to master. As the language-learning world becomes more and more digital, language learners are more likely to turn to online tools, such as Google Translate, for pronunciation help. However, the computer voice often sounds robotic, garbled, and difficult to understand.

Read More

Topics: Translation, Machine Translation, Technology, Translation Technology, Mobile Application

4 Rules for Localizing Mobile Apps

Posted by Dynamic Language Feb 20, 2015

The mobile app market is growing rapidly all over the world; research from early 2015 shows that there are now over 3.6 billion mobile users worldwide. For this reason, mobile app localization is valuable to those who want to ensure their global reach is not limited by language or culture. Here are some things to keep in mind during your mobile application localization process.


1. Prepare for Text Expansion

While text size matters on any type of screen, it’s especially critical to plan for text expansion as you develop your mobile application in other languages. Without proper adjustment to text fields, the corresponding translated content may not fit on mobile devices, given their smaller screens with limited space for text and images. Your localization provider can make adjustments to sentences or words that have fit issues (such as abbreviation and word choice), but it’s best to plan for this at the outset.

Read More

Topics: Localization, Globalization, Mobile Application

Top 10 Markets for Gaming App Localization

Posted by Dynamic Language Feb 17, 2015

Gaming applications are wildly popular these days, thanks to significant increases in both the accessibility and performance of mobile devices around the world. If you are a developer planning to launch your app in new markets, you first have to localize your application to adapt to the language and tone of that target audience.

It’s especially important to achieve a natural and desirable play experience for each specific cultural context. End users value a localized game in their native language and with their own culture in mind. This greatly enhances their experience and makes them feel that the game was truly meant for them! Here are ten of the hottest international markets for gaming applications.

Read More

Topics: Localization, Technology, Mobile Application

HiNative Language Learning App Connects you with Native Speakers

Posted by Rachel Varnergardner Oct 29, 2014

Language Learning Goes Mobile

One of the inevitable challenges of learning a new language or honing your language fluency skills is not having the “intuition” that comes naturally to native speakers. Most of us have had the frustrating experience of trying to find the meanings of words by plugging text into machine-translation services or searching in dictionaries, only to find terms that are either outdated or not used in casual conversation. We are often left with more questions than when we started! 

Read More

Topics: Language Learning, Travel, Mobile Application