5 Companies that Mastered Transcreation

Posted by Dynamic Language January 17, 2017

Emerging markets are an attractive prize for companies in every industry, no matter which country they call home. However, engaging international consumers isn’t always easy. Some businesses seem to catch on quickly, while others never make inroads. The difference lies in transcreation of marketing methods.

Transcreation goes far beyond simply translating existing marketing materials into the local language. Transcreation involves creating appropriate marketing for the target audience, taking cultural details and local customs into consideration. Below, are five companies that mastered transcreation, and as a result, they enjoy strong sales in countries around the globe. Here are five companies that mastered transcreation:

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Topics: Transcreation, Marketing

Toyota Transcreates Stickers for Worldwide Brand Ambassadors

Posted by Dynamic Language January 16, 2017

Global business trends increasingly need language services to help them improve how they communicate. More than just a direct translation, however, global businesses need language services that understand the social significance of words, phrases and sentences in a culture. In other words, they need to be aware of a culture's perception of the ideas behind words.

One example of a company in the automobile retail industry that has successfully created new international business opportunities as a direct result of localizing content is Toyota.
 

Their business motto is "think global, act local," and they have become a paradigm company with respect to generating success using an understanding of target market cultures. For instance, understanding the culture of a market allows Toyota to satisfy its customers and, in turn, allow them to ask satisfied customers to promote and advocate their products.

It is Toyota's unique promotion and advocacy approach that allows the company to increase awareness, interest, desire and action. But, without an understanding of the cultural nuances of the languages in target markets, even satisfied customers would refrain from promoting the Toyota brand.
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Topics: Transcreation, Localization, Marketing, business

Translation Vs. Localization Vs. Transcreation

Posted by Dynamic Language January 05, 2017

We want to ensure that your translation project is all that you hoped for. Dynamic Language offers three distinct translation services; translation, localization and  transcreation.  Here is a breakdown of each so you can make informed decisions on what type of translation service will best suit the needs of your project.

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Topics: Transcreation, Localization, Language, Marketing

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language December 09, 2016

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Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

Inbound 2016 Conference - Boston, MA

Posted by Nolie Durham November 15, 2016

 

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Topics: Marketing, Conference

Holiday Marketing Across the Globe

Posted by Dynamic Language October 28, 2016


Holiday marketing, especially in the retail sector, frequently use holidays as the impetus for their campaigns. There is no end to promotions for Thanksgiving, Christmas, Valentine’s Day and Easter; in fact, consumers have become familiar with this cycle and plan their shopping activities accordingly. 

How does this work in Chinese-speaking regions of the world, where different holidays, not to mention a different (lunar) calendar, hold sway? In mainland China, Hong Kong and Taiwan, as well as other places with large Chinese populations, Chinese New Year is the holiday which attracts the largest flurry of promotions, special events and sales. There are many symbolic items related to this holiday, which falls in January or February of the Western calendar, and all are exploited by businesses to increase their sales.

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Topics: Localization, Marketing

Stories that Prove the Importance of Translation and Localization

Posted by Dynamic Language August 31, 2016

If you have come to the conclusion that expanding into international markets is the best way to increase revenues and drive business growth, you likely realize that there are several fundamental components of a successful global launch of your products. One of the most challenging of these components regards translation and localization of your product and marketing materials.

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Topics: Localization, Marketing

Guide to Written Language Services Infographic

Posted by Dynamic Language August 22, 2016

It is critical that companies choose the appropriate language service when opting to translate a product or service or your website for different countries and regions.  Dynamic Language offers translation, localization and transcreation services.  No particular service type is "better" than another.  Rather, each is appropriate for varying circumstances.

Let’s take a quick look at when is the most appropriate time to utilize each written language service type. 

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Topics: Website Localization, Localization, Translation, Marketing, Technology, Retail, Global Market, Infographic, Legal, education, manufacturing, life-science

Why Companies Struggle with Global Consumerism

Posted by Dynamic Language August 08, 2016


Companies that wish to operate on an international scale are lured by the prospect of global consumerism and potential growth in other countries. It is tempting to see the statistics of growth in other countries and want to expand into those territories. Commerce Secretary Penny Pritzker has said that 95% of the world’s consumers now live outside the United States.

This ever so common decision, however, is often rushed without a thorough understanding of that culture’s consumer connection.

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Topics: Localization, Marketing

The Future Consumer: Global and Urban

Posted by Dynamic Language May 17, 2016

Take a look at our latest infographic on the Future Consumer - data courtesy of a recent study by The McKinsey Global Institute. 

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Topics: Marketing, Retail, Infographic, Trends