Localizing Marketing Content for Latino Customers

Posted by Dynamic Language July 03, 2017

When you are serving Mexican-American customers, localized content and transcreation can help you better understand your audience. Localizing marketing content for Latino customers involves translating content about a product and culturally adapting the product for the Latino culture. It's important that the message maintains its intent, style, tone, and context to resonate with the target audience. Both images and text can be transcreated to resonate with your Latino customers emotionally.

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Topics: Transcreation, Localization, Marketing

Ten Companies Improved ROI By Localizing Content

Posted by Dynamic Language June 05, 2017

Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed online today need to localize their content. 

To learn more about why content localization is so critical to today's digital world, let's take a look at 10 companies consistently creating new opportunities by localizing their content.
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Topics: Localization, Marketing, business

Understanding Cultural Perceptions of Emojis Around the World

Posted by Dynamic Language May 01, 2017

Increasing your cultural intelligence to leverage diversity means accessing knowledge about cultural norms and applying that knowledge in respectful ways. Keyboards, system applications, hardware and software vary by country -- and so do social norms. For example, the "bowing" icon would be appreciated differently in Asian countries than in North American countries. An emoticon that sends "hugs and kisses" is interpreted very differently in different communities around the world.

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Topics: Marketing

Adventures in Transcreation

Posted by Dynamic Language April 03, 2017

How do you translate an idea? Global marketing often has to be customized to elicit the same emotional response in a different culture. That can mean straying from the original source to get the message across, and it requires deep familiarity with culture, as well as its language.  

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Topics: Transcreation, Localization, Marketing, Retail, business

Universities that are Marketing Internationally

Posted by Dynamic Language March 06, 2017

The United States is a global leader in education, as evidenced by the steady increase in international applications to American colleges and universities. Research from the Institute of International Education shows a 10 percent increase of international students studying in the U.S. during the 2014/2015 school year for a total of nearly 1 million scholars. Chinese students make up the largest group of international students, though there is a growing number coming from India.

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Topics: Transcreation, Localization, Marketing, Education Industry, education

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language March 06, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business

Global Marketers Transcreate Content with Cultural Consulting

Posted by Dynamic Language March 06, 2017

Once upon a time, taking a company global required a massive investment of time and resources. Brand awareness and product placement meant boots on the ground, and without a dedicated group of marketers and salespeople willing to relocate long-term, any attempt at opening new cultural doors would inevitably fail. These barriers to entry ensured only major corporations could successfully create an international presence.

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Topics: Marketing, cultural consulting

Global SEO Words that Convert in Other Languages

Posted by Dynamic Language February 16, 2017

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.

Internet use is increasing rapidly - mainly among non-English speakers. Fewer than 27 percent of web users speak English, according to Internet World Stats, and more than half of Google searches are in other languages. The number of Arabic users grew a huge 2501.2 percent between 2000 and 2011, compared to just 301.4 percent for English use. And research shows consumers are reluctant to buy goods online if they can’t read about them in their native language.

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Topics: Website Localization, Transcreation, Localization, Marketing, Globalization

Universities Seeking International Students

Posted by Dynamic Language February 06, 2017

With nearly 975,000 international undergraduates enrolling each year in American universities alone, it’s worth getting familiar with those universities seeking international students around the globe– and learning just how they go about it. Here are 8 universities across the globe that are taking a proactive stance on reaching out to prospective international students.

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Topics: Marketing, education

Localize Your Facebook Ad Copy

Posted by Dynamic Language February 06, 2017

Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social media marketing to promote products to an international audience with great success. Many find that Facebook is the clear leader in advanced solutions for companies of all sizes.

From audience insights to performance metrics, Facebook’s tools have made it possible for organizations to connect with consumers on every continent. As of September 30, 2016, the site had 1.79 billion active users — 84.9 percent of whom are outside the United States and Canada. When creating Facebook ads, targeted parameters for audience segmentation is critical.  These parameters then allow you to localize your facebook ad copy and images that will resonate with the target audience of specific loocale. It is important to understand that ad copy that targets millennials in Seattle, WA, when translated, may not resonate when shown to millennials in the UK.

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Topics: Advertising, Marketing, Globalization