The Meaning of Colors Around the World

Posted by Dynamic Language Feb 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Marketing, Branding, Global, cultural consulting

Translating for the 2018 Winter Olympic Games

Posted by Dynamic Language Jan 10, 2018

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn't matter where the games are centralized -- language barriers are bound to exist at each and every Olympic Games.

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Topics: Translation, Marketing, Globalization, entertainment

Is Multicultural Marketing Important?

Posted by Dynamic Language Dec 28, 2017

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.

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Topics: Advertising, Marketing, cultural consulting, culture

Why Transcreation Should Matter to You

Posted by Dynamic Language Dec 8, 2017

Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.

Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.

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Topics: Transcreation, Localization, Translation, Advertising, Marketing

5 Tips for Maximizing Online Retail Success

Posted by Dynamic Language Dec 6, 2017

 You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.

The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right? 

Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.

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Topics: Localization, Translation, Marketing, Retail Industry

Localization Glossary: Industry Terms You Should Know [Infographic]

Posted by Dynamic Language Dec 1, 2017

Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.

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Topics: Localization, Translation, Marketing, Project Management, Language Service Provider

How to Use SEO for Global Expansion

Posted by Dynamic Language Nov 28, 2017

You’ve established a successful SEO process and are looking to start an international campaign. Fantastic! To be successful, you must research and create content for every country you target.

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Topics: Website Localization, Marketing, International Markets

28 Boring Words to Ditch and Use These Instead [Infographic]

Posted by Dynamic Language Oct 12, 2017

Bored of using the same words over and over again in your writing?

Yes? Then it is likely your readers are bored too.

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Topics: Marketing, Communication, Content, Infographic

The Profound Impact of International Students at U.S. Universities

Posted by Dynamic Language Oct 5, 2017

International students are studying at American colleges and universities at a higher rate than ever before. With the increasing globalization of the world, international students have a profound impact on colleges and universities across the globe. They help shape culture and curriculum while providing a unique perspective that benefits everyone in the classroom.

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Topics: Language, Marketing, Education Industry

How Global Businesses Are Breaking Into the Indian Market

Posted by Dynamic Language Oct 2, 2017

There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.

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Topics: Marketing, Globalization, International Markets, Global Market, business