3 Trends for Global Manufacturing to Stay Competitive

Posted by Dynamic Language September 19, 2018

The world's population is on a drastic incline creating heightened demand for manufacturing of goods.  Global manufacturing companies have been re-evaluating their utilization of technology in order to streamline production automation and make their supply chain that much more efficient. 

Companies that operate on a global scale are increasingly exposed to the challenges of acquiring and retaining market share.  Here are 3 trends manufacturing companies have been applying to stay competitive.

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Topics: manufacturing, Localization, business

5 Best Practices for Software Localization

Posted by Dynamic Language July 25, 2018

Successful   software localization  is important for companies who want their applications to be accessible for new target markets. For companies that develop software and are looking to start the localization process, the primary focus must be on the implementation of localized source code, or how easily it can be adapted for local markets with minimal changes to the code. If you wait until the end of the process to start adapting your software for international users, it will be too late and likely very expensive to fix any serious bugs. Ideally, you will work with a localization expert who will anticipate any language issues from the very initial software development stages.
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Topics: Translation, Software Localization, Localization, Technology

The Growing Demand for Video Game Localization

Posted by Dynamic Language May 24, 2018

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.

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Topics: entertainment, Technology, Software Localization, Localization, cultural consulting

8 Tips Before Localizing Multilingual eLearning

Posted by Dynamic Language February 05, 2018

Forbes states that only 10 percent of companies report having a language learning system in place that is completely aligned with the organization's strategic training initiatives. This could prove disastrous for businesses that hope to compete in the global market. A high-quality, multilingual eLearning platform is more likely now than ever to be the solution in order for a business to not only compete, but succeed on a global scale when it comes to training their staff, contractors, and other stakeholders.

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Topics: Localization, Translation, Education Industry

Why Transcreation Should Matter to You

Posted by Dynamic Language December 08, 2017

Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.

Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.

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Topics: Marketing, Translation, Localization, Transcreation, Advertising

5 Tips for Maximizing Online Retail Success

Posted by Dynamic Language December 06, 2017

 You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.

The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right? 

Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.

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Topics: Marketing, Localization, Translation, Retail Industry

Localization Glossary: Industry Terms You Should Know [Infographic]

Posted by Dynamic Language December 01, 2017

Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.

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Topics: Marketing, Localization, Translation, Project Management, Language Service Company

Is Your Video Game Ready for Market Expansion?

Posted by Dynamic Language October 19, 2017

Gaming is a pastime that is almost entirely free of demographic boundaries. While certain groups are more likely to show interest in specific genres or formats, in general, gaming is popular across race, gender, age and nationality. Recent projections indicate that a total of 2.2 billion gamers around the world will generate $108.9 billion in game revenues in 2017. That is a 7.8 increase over 2016. Digital gaming makes up the lion’s share of sales, accounting for 87 percent of the global market, and mobile technology is growing fastest, representing 42 percent of video game sales.

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Topics: Localization, Software Localization, Transcreation

Translation and Localization Tips for the Retail Industry (Including Common Mistakes to Avoid)

Posted by Dynamic Language October 17, 2017

Many companies are expanding at incredible rates, increasing the importance of being able to launch their products anservices in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability to create a shopping experience that connects to a consumer across a global platform.

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Topics: Branding, Retail Industry, Global Market, Localization

How Will AI Affect Translation Companies?

Posted by Dynamic Language August 22, 2017

Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.

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Topics: Marketing, business, Technology, Translation, Localization, Machine Translation