Marketing to Vietnamese Americans

Posted by Dynamic Language Aug 7, 2017

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

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Topics: Transcreation, Localization, Language, Marketing, Retail, business

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

Universal Spanish Translation: Top 10 Myths

Posted by Dynamic Language Apr 18, 2017

Although we know that producing translations that are localized as specifically as possible can be fruitful, many people find it may not be realistic to have their project localized for all of the different varieties of Spanish spoken in different locales. In 2010, Spanish was ranked number two in terms of number of native speakers worldwide, falling second only to Mandarin.

There are many different countries with Spanish speakers, and oftentimes, a company may want to release its product to an audience that spans across many of these different locales. While each area has a different dialect and therefore could require specific changes in the finalized, localized product, it is not always within someone’s budget to go through this process each time for every locale, and therefore, may pose the question, “Is there a universal Spanish I can use? Something everyone will understand?” The answer to this is both “yes” and “no” and may also depend on the text.

Universal Spanish can be a challenge, given all the different local expressions and variations in the Spanish language. Specifically, it uses more generic terminology and avoids the use of colloquial and more informal phrases that vary from country to country. It also takes into account terminology and phrases that may be considered offensive in certain countries.

Here are ten universal Spanish myths:

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Topics: Language, Translation

Spanish Variations Between Spain & Latin America

Posted by Dynamic Language Apr 10, 2017

The differences between European and Latin American Spanish came about simply due to distance and time. As the Spanish began to set out and colonize the west, cultures collided and certain expressions, words, and phrases began to mix with other linguistic influences. Over time, this evolved to create permanent changes in the way the language is expressed, both in speech and in writing, creating distinct Spanish variations.

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Topics: Language, Spanish

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language Mar 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

Language Tools for International Travel

Posted by Dynamic Language Mar 6, 2017

It's essential to overcome language barriers so that you can fully engage with the local community; it could even be vital for your safety and well-being. But if you're not confident in the host language yet, you'll need a few language tools for international travel to help you communicate as you develop fluency. Most of these tools cost little, but they could prove invaluable for your quality of life in a foreign country.

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Topics: Language, Travel, tourism

British Vs. American English: 63 Differences

Posted by Dynamic Language Feb 17, 2017

What a difference an Atlantic makes. Though Brits may think we speak the same language as our pals across the pond, this nifty little infographic shows just how many differences there are.

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Topics: Language

How to Say I Love You In Other Languages

Posted by Dynamic Language Feb 14, 2017

 Love is a universal language but the words I love you vary significantly across the globe.  Here are just a few examples of how to say "I love you" in other languages around the world.  

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Topics: Language, Communication, Global, World

Cheapest & Easiest Languages to Learn

Posted by Dynamic Language Jan 5, 2017

Learning a foreign language? Dutch, French, Spanish, German and Italian are the quickest languages to learn – but also among the most expensive per hour.

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Topics: Language, Travel, tourism

Translation Vs. Localization Vs. Transcreation

Posted by Dynamic Language Jan 5, 2017

We want to ensure that your translation project is all that you hoped for. Dynamic Language offers three distinct translation services; translation, localization & transcreation.  Here is a breakdown of each so you can make informed decisions on what type of translation service will best suit the needs of your project.

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Topics: Transcreation, Localization, Language, Marketing