Multilingual College Marketing: Making Your Value Proposition Clear

Posted by Dynamic Language June 07, 2016

U.S. universities are seeing a record influx of international students. According to the"2015 Open Doors Report on International Educational Exchange", the number of international students at U.S. colleges and universities had the highest rate of growth in 35 years, increasing by ten percent to a record high of 974,926 students in the 2014-2015 academic year.

Enrollment of international students hit a record high in
the 2014-2015 academic year.

With almost one million international students enrolled at institutions of higher learning, is your university doing everything possible to attract international students? Do your recruiting efforts include a strong emphasis on providing multilingual and multicultural support for international students and their families?

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Topics: Interpretation, Translation, International Markets, education

Refugee Children and Educational Support: What You Need to Know

Posted by Dynamic Language May 26, 2016

According to the U.S. State Department, since the year 1975, the U.S. has welcomed more than three million refugees across all 50 states. From 2006 through 2015, 622,169 refugees were resettled to the U.S. through the Refugee Admissions Program, and in 2015 alone, 69,933 refugees were resettled to America.

U.S. classrooms today have students who speak a variety of different languages.

This influx of refugees is likely to continue, as Secretary of State John Kerry recently announced that the Refugee Admissions Program is being expanded to further help vulnerable families from El Salvador, Guatemala, and Honduras.

Globally, approximately 45 percent of all refugees are under the age of 18. This staggering percentage explains why, as refugee families continue to be resettled in America, there is an increasing need for language support for refugee children entering U.S. school systems.

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Topics: Interpretation, Translation, Global, education

Multilingual College Advertising & Financial Assistance Information: All Applicants Need to Understand

Posted by Dynamic Language May 15, 2016

Many colleges want to attract international students from various countries.

According to the Institute of International Education, 975,000 international students are enrolled in colleges throughout the United States. The nation sending the most international students to the U.S. is China, followed closely by India and South Korea. Some popular subjects for international students to study often include business, engineering, mathematics, and education, among other areas of study.

Colleges and universities work hard to attract international students to their schools, but many prospective students and their families aren't proficient in English. Are colleges doing enough to ensure these students and their parents can understand their marketing content, plus the potentially complex paperwork related to the college enrollment experience? In part, it depends on how motivated the schools are to communicate with these potential students in their native language in addition to English, beginning early in the recruitment process.

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Topics: Interpretation, Translation, International Markets, education

Are Your Business/Academic Conferences Useful for All Attendees?

Posted by Dynamic Language May 06, 2016

Globalization has forever changed the world of business and academia. Every year, thousands of conferences are held, and many of these conferences have a truly global audience, with attendees and speakers from a wide variety of cultural and linguistic backgrounds.

Conveying your message to a multi-lingual audience requires skill and planning.

How Globalization Spurs the Need for New Language Competencies

The article "The Impact of Globalization on Communication Skills Development" observes: "Communication skills development has always been an important factor of success in business, but the influence of globalization and cross-cultural interaction in recent decades has impacted the types of communication skills needed in dramatic ways. No longer can entrepreneurs afford to simply communicate well within their own homogeneous cultures. Today, people need to understand the dynamics of long-distance collaboration, the impact of culture on manners of speaking and body language, and how to use technology to communicate with people on the other side of the globe."

As businesses and universities engage with an ever-widening range of cultures and languages, it is increasingly clear that language interpretation is a service in high demand. Businesses and Universities wishing to adequately reach their entire global audience must accommodate cultural and linguistic differences in order to be effective and successful.

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Topics: Interpretation, Conference, Education Industry

What the NCIHC Says About Healthcare Professionals & Interpreter Services

Posted by Dynamic Language February 11, 2016

Experts in healthcare interpretation services have found that qualified 
interpreters can improve the care for limited English proficiency patients.


The National Council on Interpreting in Healthcare is an organization dedicated to creating equal access to health care through accurate interpretation and translation. Besides advocating for interpretation rights for patients, the organization also provides training for interpreters.

Healthcare interpreting can take place in many different settings. Hospitals, clinics, doctor's offices, home visits, and public health presentations all involve different kinds of crucial health conversations, and it’s essential for this information to be properly understood by the patient. Interpreting may be necessary between doctors, nurses, and other healthcare providers, and the patient and their family members, depending on the situation.


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Topics: Interpretation, Language, Translation, Healthcare

Translation Terminology 101

Posted by Dynamic Language February 09, 2016


An infographic overview of some of the concepts, processes and terminology used in the language and translation services industry.

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Topics: Interpretation, Transcreation, Localization, Translation, Infographic

Does Your Medical Practice Welcome Diverse Patients?

Posted by Dynamic Language February 03, 2016

Professional interpreting services will help your entire medical team provide better care to patients.

Working with diverse patients who have Limited Proficiency in communicating in English (LEP for “Limited English Proficiency”) presents some unique challenges for medical professionals. Understanding medical terminology and instructions can be difficult even without a language barrier, so it's easy to see how it could be especially difficult to diagnose and treat patients who don't have a good understanding of the language their medical professionals speak when they have difficulty in providing feedback during an exam.

Communicating with LEP patients poses many challenges. Patients may be embarrassed about their lack of English skills and pretend they understand a doctor's instructions when in fact, they don't understand. They may believe they are saving everyone trouble by using their children, a family member, or a friend to interpret for them, but does their chosen interpreter understand the terminology used? And from a liability perspective, do the patient and interpreter know the implications of what they’re committing to?

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Topics: Interpretation, Language, Healthcare

Professional Interpreter Services in Life and Death Situations: Leave No Room for Error

Posted by Dynamic Language January 20, 2016

In emergency situations, interpreting errors can create life-or-death situations.

When non-English speaking patients require urgent care, there is a limited amount of time to find someone who can interpret for the medical staff and patient - and even if someone who is bilingual is found, the interpretation is unlikely to be reliable and free from error. If there are medical complications due to inaccurate information, who is responsible?

Hospitals and medical clinics are required by law to provide professional interpreting services to all patients who request them, which is estimated to be about 9% of all Americans. But too often, hospitals bypass professional interpreters in emergency situations in order to expedite treatment or because professional interpretation services have not been arranged for ahead of time.

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Topics: Interpretation, Language, Healthcare

Interpreter Services Lead to Better Patient Care

Posted by Dynamic Language January 02, 2016

Using an interpreter can lead to better patient outcomes.

When there is a language barrier between doctors and patients, it's important to make sure both sides fully understand each other. In the arena of medical care, misunderstandings due to a language barrier can sometimes have dangerous--even fatal--consequences.

When thirteen-year-old Gricelda Zamora was taken to the hospital with severe abdominal pains, her parents misunderstood the doctor's directions. Normally, Gricelda served as interpreter for her Spanish-speaking parents, but she was too ill to do so in this case. The doctor told her parents to bring her back immediately if symptoms worsened, or to follow up with a doctor in three days. Her parents thought the doctor said to wait three days to see the doctor. After two days, Gricelda became so weakened that they finally brought her back to the hospital, where she died of a ruptured appendix.

Although most medical-related misunderstandings aren't nearly this serious, Zamora's situation highlights the need for qualified interpreters in the health care field. In fact, for hospitals and practices getting federal subsidies, including patients who get government-subsidized health care, providing interpretation services is a requirement under Title VI of the 1964 Civil Rights Act.

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Topics: Interpretation, Translation, Healthcare

Interpretation Certification Programs

Posted by Dynamic Language July 20, 2015

According to the Center for Immigration Studies, today a record one in five Americans does not speak English at home. Of those 61.8 billion people, 41% (25.1 billion) report that they do not speak English very well. While interpreting has always been a necessary tool for international interactions, it is becoming increasingly important domestically. In addition, interpretation is a great career for bilingual or multilingual residents of the US looking to use their language skills to strengthen and help their communities. As a woman- and minority-owned business, Dynamic Language values the quality of the interpretation services it offers, and is always looking for more interpreting talent. To get in on this booming career, however, interpretation training and certification is required.

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Topics: Interpretation