The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing.
It's important to have targeted strategies for reaching global markets. When marketing in a country or countries that don't speak the language you do, there are some important adjustments to make in order to let search engines know which countries and languages you are intending to target.
A basic understanding of SEO can give you the skills you need to handle global marketing tasks effectively. Taking a little time to understand SEO basics like how to use keywords, PPC marketing, and tagging can help you manage your web team better and be sure SEO is being used for the best effect. The following are ways you can globalize your SEO.
Having a successful global marketing strategy can help grow your business.
Basic inbound marketing techniques have been around for a while. Know your audience and the problems they have that you can solve, provide content that drives traffic to your site, use social media to engage people and widen the funnel, and optimize with SEO.
The global marketplace is full of opportunities for businesses to expand their reach and sell more of their goods and services. It may seem fairly simple to branch out into overseas markets and build on what you feel is the universal appeal of your brand, but there are many things to consider when marketing yourself outside your home country.
Cultural Differences Impact PerceptionWhen creating an image for your brand overseas, it is important to take cultural differences into account. The idea is to be looked upon favorably, but different cultures look upon different things favorably.
Sometimes it's the colors used that may attract buyers in one country, but not another. For instance, Pepsi lost market share to Coke in South East Asia after changing its color scheme to light blue, since that color is associated with death and mourning in the region. In other cases, it could have more to do with different shopping habits or the meaning of your brand's name in a different country. One example from multicultural marketer Mike Fromowitz: in Italy, Schweppes Tonic Water was translated "Schweppes Toilet Water."
Using your resources and contacts to make sure marketing materials have the right tone, appearance and look can mean the difference between sales success and a failed marketing campaign. It's better to change your website colors or even modify your brand's name if it means avoiding the embarrassment of an international mistake.