2020 Olympics Prepare Language Services for Tourism Influx

Posted by Dynamic Language Aug 17, 2016

As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world.  This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization language services for tourism are most definitely on the rise in Japan, from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years. 

The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.

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Topics: Localization, Translation, Travel, Globalization, hospitality

Airlines Take Off with Localized Marketing

Posted by Dynamic Language Aug 8, 2016

Seattle is a hub for transportation and many airlines are seeing rapid growth rates.  Delta, for example, has tripled its revenue in the past three years.  They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.

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Topics: Localization, Travel, hospitality, business