The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language Mar 6, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: business, Globalization, Global Market, Global, Marketing, Retail

Global SEO Words that Convert in Other Languages

Posted by Dynamic Language Feb 16, 2017

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.

Internet use is increasing rapidly - mainly among non-English speakers. Fewer than 27 percent of web users speak English, according to Internet World Stats, and more than half of Google searches are in other languages. The number of Arabic users grew a huge 2501.2 percent between 2000 and 2011, compared to just 301.4 percent for English use. And research shows consumers are reluctant to buy goods online if they can’t read about them in their native language.

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Topics: Globalization, Localization, Marketing, Transcreation, Website Localization

Localize Your Facebook Ad Copy

Posted by Dynamic Language Feb 6, 2017

Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social media marketing to promote products to an international audience with great success. Many find that Facebook is the clear leader in advanced solutions for companies of all sizes.

From audience insights to performance metrics, Facebook’s tools have made it possible for organizations to connect with consumers on every continent. As of September 30, 2016, the site had 1.79 billion active users — 84.9 percent of whom are outside the United States and Canada. When creating Facebook ads, targeted parameters for audience segmentation is critical.  These parameters then allow you to localize your facebook ad copy and images that will resonate with the target audience of specific loocale. It is important to understand that ad copy that targets millennials in Seattle, WA, when translated, may not resonate when shown to millennials in the UK.

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Topics: Marketing, Globalization, Advertising

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language Dec 9, 2016

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Topics: World, Trends, Global, Content, Branding, Marketing, Advertising, entertainment, Globalization, Global Market

2020 Olympics Prepare Language Services for Tourism Influx

Posted by Dynamic Language Aug 17, 2016

As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world.  This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization language services for tourism are most definitely on the rise in Japan, from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years. 

The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.

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Topics: Localization, Translation, hospitality, Travel, Globalization

The Top Global Markets that American Businesses Should Target

Posted by Dynamic Language Aug 16, 2016

Dynamic Language partner Rick Antezana was recently a guest on the 'Price of Business' radio broadcast discussing translation services, global marketing and the markets American businesses should target when expanding globally.

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Topics: Globalization, Translation, Global, Localization

6 Top Global Markets Your Company Should Target

Posted by Dynamic Language Aug 1, 2016

The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
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Topics: Global Market, Startup, Mobile Application, Technology, Globalization, business

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language Jul 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.

Factor Number One: Timing


Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

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Topics: Technology, Startup, Global, Globalization, Localization, business

Glocalization and Successful Tourism

Posted by Dynamic Language Jul 12, 2016

Traveling to exotic lands, tasting authentic cuisine from other parts of the world, viewing how other cultures live; all a brief representation of what tourism represents and what tourists say they want to experience when traveling abroad.  The interesting contradiction however, is that tourists want to experience the local culture while retaining westernized amenities.  Glocalization represents a blend of globalization and localization and tourist towns that have blossomed discovered this bridge is key to success. A tourist seeks the exotics in India but travels on tour buses with others like themselves and stay in five-star hotels that offer, internet, buffet, bottled water, pool, spa etc.

International tourism has become one of the most significant beneficiaries and vehicles of globalization in the last few decades.  Presentation, perception and interpretation of local cultures is an intrinsic part of international tourism and provides a direct link between western and non-western cultures.  While some may argue that globalization destroys the inherent culture localization aims to protect; the two when combined are creating an opportunity for tourism to transform local culture into cultural capital while retaining cultural heritage.

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Topics: glocalization, Localization, tourism, Globalization, business

Pew Study Shows Increasing Diversity in US

Posted by Dynamic Language Jul 31, 2015

The Pew Research Center recently released an infographic and article showing the US counties where an ethnicity other than white was in the majority. This was the case in 364 counties, or 11.6% of the US. In other research, whites comprise less than half of the population in 19 of the 25 most heavily-populated counties. This is the highest level of diversity in the US in modern history.

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Topics: Language, Globalization