Localize Your Facebook Ad Copy

Posted by Dynamic Language Feb 6, 2017

Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social media marketing to promote products to an international audience with great success. Many find that Facebook is the clear leader in advanced solutions for companies of all sizes.

From audience insights to performance metrics, Facebook’s tools have made it possible for organizations to connect with consumers on every continent. As of September 30, 2016, the site had 1.79 billion active users — 84.9 percent of whom are outside the United States and Canada. When creating Facebook ads, targeted parameters for audience segmentation is critical.  These parameters then allow you to localize your facebook ad copy and images that will resonate with the target audience of specific loocale. It is important to understand that ad copy that targets millennials in Seattle, WA, when translated, may not resonate when shown to millennials in the UK.

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Topics: Advertising, Marketing, Globalization

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language Dec 9, 2016

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Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

2020 Olympics Prepare Language Services for Tourism Influx

Posted by Dynamic Language Aug 17, 2016

As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world.  This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization language services for tourism are most definitely on the rise in Japan, from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years. 

The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.

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Topics: Localization, Translation, Travel, Globalization, hospitality

The Top Global Markets that American Businesses Should Target

Posted by Dynamic Language Aug 16, 2016

Dynamic Language partner Rick Antezana was recently a guest on the 'Price of Business' radio broadcast discussing translation services, global marketing and the markets American businesses should target when expanding globally.

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Topics: Localization, Translation, Globalization, Global

6 Top Global Markets Your Company Should Target

Posted by Dynamic Language Aug 1, 2016

The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
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Topics: Technology, Globalization, Mobile Application, Global Market, business, Startup

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language Jul 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.

Factor Number One: Timing


Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

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Topics: Localization, Technology, Globalization, Global, business, Startup

Glocalization and Successful Tourism

Posted by Dynamic Language Jul 12, 2016

Traveling to exotic lands, tasting authentic cuisine from other parts of the world, viewing how other cultures live; all a brief representation of what tourism represents and what tourists say they want to experience when traveling abroad.  The interesting contradiction however, is that tourists want to experience the local culture while retaining westernized amenities.  Glocalization represents a blend of globalization and localization and tourist towns that have blossomed discovered this bridge is key to success. A tourist seeks the exotics in India but travels on tour buses with others like themselves and stay in five-star hotels that offer, internet, buffet, bottled water, pool, spa etc.

International tourism has become one of the most significant beneficiaries and vehicles of globalization in the last few decades.  Presentation, perception and interpretation of local cultures is an intrinsic part of international tourism and provides a direct link between western and non-western cultures.  While some may argue that globalization destroys the inherent culture localization aims to protect; the two when combined are creating an opportunity for tourism to transform local culture into cultural capital while retaining cultural heritage.

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Topics: Localization, Globalization, tourism, glocalization, business

Pew Study Shows Increasing Diversity in US

Posted by Dynamic Language Jul 31, 2015

The Pew Research Center recently released an infographic and article showing the US counties where an ethnicity other than white was in the majority. This was the case in 364 counties, or 11.6% of the US. In other research, whites comprise less than half of the population in 19 of the 25 most heavily-populated counties. This is the highest level of diversity in the US in modern history.

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Topics: Language, Globalization

Retail Packaging When Going Global

Posted by Dynamic Language May 26, 2015

You’ve done it! You’ve achieved nationwide success, and now your company is ready for the next step: going global. You’re expanding into a number of foreign markets in countries all over the world. Now the question is: how do you package your product to sell in those countries? How do you make sure your brand stands out and remains uniquely identifiable with your company while still communicating the pertinent information of your product to the consumer in their own language? Here are a few tips for retail packaging when going global:

Visual Communication

The most popular brands are all readily identifiable, not by their name, but by their logo. The Nike swish. The Pepsi ball. Microsoft’s flag of colored squares. No matter what country you’re in, and what language you speak, if you see those logos, you know exactly what company they represent.

Your brand may not be as prominent or recognizable as Nike or Microsoft, but making your packaging as visual as possible is an important step toward establishing your brand globally. Keep it simple, as well. If you clutter the label with a lot of dense text and information, it will distract from the overall message of your brand. Choose a couple of important facts or messages to include (briefly) on the front of the package (“Low fat!” “50% larger!” etc.), and save the rest of the pertinent information for the label on the back.

You can play around with colors as well, using a certain color or color combination to help communicate your brand instantly. Coca-Cola is red and white. Kodak is yellow. If you can come up with a very specific color scheme and make it your own, you’ll be well on your way to establishing your brand and packaging globally.

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Topics: Localization, Marketing, Globalization, Retail Industry, Packaged Goods, Retail

Retail Packaging with Special Translation Requirements

Posted by Dynamic Language May 21, 2015

It seems like translating product packaging for export to a different country would be a fairly straightforward process. There might be issues of branding to contend with, but once you’ve got that figured out, the rest is just words on a page (or package), right? Not quite. There are a number of compliance issues you need to be aware of depending on what country you are exporting to, and your type of product. These special regulations are often overlooked by retailers, and can result in a lot of extra fees and costs if not followed properly. Here are a few special translation requirements to be aware of:

Special Requirements for Countries

Different countries have different requirements for labeling and translation, including a few you might not expect. Canada, for instance, requires certain information to be listed in both English and French. And if you’re selling your products in Quebec, the regulations are even stricter for bilingual labeling.

Mexico requires all labels on all packaging to be provided in Spanish. This isn’t too surprising, but it’s something your company may accidentally overlook when exporting across the border. And another often overlooked requirement: all labels and packaging in both Mexico and Canada must use the Metric system in their measurements. Do you export a product whose weight is listed in pounds and ounces? Be sure to translate it to grams and kilograms before sending it across either border.

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Topics: Translation, Globalization, International Markets, Packaged Goods, Retail