Challenges of Translating Legal Documents - What You Need to Know

Posted by Dynamic Language Jan 19, 2018

Translating for the legal industry is often complex, requiring a depth of knowledge of technical terms and their underlying meanings that far surpasses other fields. In the legal industry, perhaps more than in any other, professional translations are necessary to ensure understanding and avoid significant potential liability associated with inaccurate information or misleading translations. 

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Topics: Translation, Globalization, Legal, Legal Translation

Translating for the 2018 Winter Olympic Games

Posted by Dynamic Language Jan 10, 2018

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn't matter where the games are centralized -- language barriers are bound to exist at each and every Olympic Games.

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Topics: Translation, Marketing, Globalization, entertainment

Preparing Your Business for the EU’s GDPR: What You Need to Know

Posted by Dynamic Language Jan 4, 2018

Although new compliance measures were passed in April 2016 regarding the General Data Protection Regulation (GDPR), many businesses are scrambling to implement new measures to meet the May 25, 2018 deadline. In order to ensure compliance, companies much start assessing and planning now.  Understanding the foundation for the GDPR can help companies identify the areas that they need to improve.

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Topics: Translation, Globalization

How Global Businesses Are Breaking Into the Indian Market

Posted by Dynamic Language Oct 2, 2017

There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.

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Topics: Marketing, Globalization, International Markets, Global Market, business

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 8, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

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Topics: Globalization, Global, business

The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language Apr 4, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 93 million subscribers worlwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • content
  • cost
  • competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Virtual Meeting Solutions For a Multilingual World

Posted by Dynamic Language Mar 6, 2017

In these times of globalization, flexibility and corporate social responsibility, there is an increasing need for innovative meeting formats that respond to organizations' new needs. Big multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.

Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice. 

  • Remote Simultaneous Interpretation
  • Multilingual Webinars
  • Multilingual Conference Calls
  • Virtual Reality Meetings
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Topics: Technology, Globalization, Global Market, manufacturing, business

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language Mar 6, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business

Global SEO Words that Convert in Other Languages

Posted by Dynamic Language Feb 16, 2017

Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without considering other languages. But optimizing your site for a multilingual audience can reap big rewards, by taking advantage of growing, relatively untapped markets.

Internet use is increasing rapidly - mainly among non-English speakers. Fewer than 27 percent of web users speak English, according to Internet World Stats, and more than half of Google searches are in other languages. The number of Arabic users grew a huge 2501.2 percent between 2000 and 2011, compared to just 301.4 percent for English use. And research shows consumers are reluctant to buy goods online if they can’t read about them in their native language.

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Topics: Website Localization, Transcreation, Localization, Marketing, Globalization