Global Markets and Translation Services - Infographic Series (part 2)

Posted by Dynamic Language Jul 1, 2015

Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online.

The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of your target market. Market research company Common Sense Advisory has found that global customers are “75% more likely to choose a product or service that is marketed in their native language”.

Let’s take a quick look at some of the global numbers for global markets and translation services. If you’re ready to get started in localizing content to better engage with your customers, download our free guide: The Definitive Guide To Website Localization.

 

You may also want to check out the other infographics in our Global Markets series.

Part 1

Part 3

 

 

 

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Topics: Website Localization, Translation, Global Market, Infographic

Global Markets & Global Websites - Infographic Series (part 1)

Posted by Dynamic Language Jun 30, 2015

Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online.

The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of your target market. Market research company Common Sense Advisory has found that global customers are “75% more likely to choose a product or service that is marketed in their native language."  The importance of global websites is growing as businesses expanding into new global markets becomes more prevalent.

Let’s take a quick look at some of the global numbers. Or, if you’re ready to get started in localizing content to better engage with your customers, download our free guide: The Definitive Guide To Website Localization.

 

 

You may also want to check out the other infographics in our Global Markets series.

Part 2

Part 3

 

Read More

Topics: Website Localization, Translation, Global Market, Infographic

Debunking Myths About Going Global with Your Business

Posted by Dynamic Language Nov 19, 2014

It is no secret that taking your business global involves several challenges. It takes time and some consistent effort to successfully establish your operation overseas. However, it is important you do not let some of the misconceptions about globalization prevent you from expanding. These common myths about globalization can all be debunked fairly easily.

I don’t have the capital to invest in globalization

While it is true there will be some cost to exploring overseas markets, it may not be as expensive as you think. There are plenty of organizations that specialize in connecting businesses to likely partners on an international level. Some of these trade organizations will help pay for travel costs or will get you into meetings with critical partners in the country you wish to operate in, which will reduce your marketing and expansion costs.

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Topics: Globalization, International Markets, Global Market