Many companies are expanding at incredible rates, increasing the importance of being able to launch their products and services in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability to create a shopping experience that connects to a consumer across a global platform.
There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.
The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.
Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 104 million subscribers worldwide. According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.
The three C's Netflix has tackled to improve its global expansion strategy:
In these times of globalization, flexibility and corporate social responsibility, there is an increasing need for innovative meeting formats that respond to organizations' new needs. Big multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.
Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice.
- Remote Simultaneous Interpretation
- Multilingual Webinars
- Multilingual Conference Calls
- Virtual Reality Meetings
Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?
Here are 9 tips to increase global sales in today's robust international landscape.
It is critical that companies choose the appropriate language service when opting to translate a product or service or your website for different countries and regions. Dynamic Language offers translation, localization and transcreation services. No particular service type is "better" than another. Rather, each is appropriate for varying circumstances.
Let’s take a quick look at when is the most appropriate time to utilize each written language service type.
Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online.
The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of your target market. Market research company Common Sense Advisory has found that global customers are “75% more likely to choose a product or service that is marketed in their native language”.
Let’s take a quick look at some of the global numbers. Or, if you’re ready to get started in localizing content to better engage with your customers, download our free guide: The Definitive Guide To Website Localization.
You may also want to check out the other infographics in our Global Markets series.