History and Background of Tagalog

Posted by Dynamic Language March 02, 2018

Tagalog is one of the most widely spoken languages in the world.  Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers.

Find out why this widely known language is so important, and why it should be on your radar.

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Topics: Language, Global, cultural consulting

The Meaning of Colors Around the World

Posted by Dynamic Language February 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Marketing, Branding, Global, cultural consulting

6 Words and Phrases You Should Know When Traveling in a Foreign Country [Infographic]

Posted by Dynamic Language February 13, 2018

Traveling to a country where a different native language is spoken provides a unique set of challenges, particularly for people who only speak one language. According to the Pew Research Center, European students learn multiple foreign languages in the classroom beginning between ages 6 and 9. The U.S., on the other hand, does not have a national requirement for students to learn a foreign language. Plenty of people educated in the United States do speak a foreign language, but the practical application of two years of high school second language training is challenging at best. Learning a new language has never been more convenient with online resources and even free language-learning apps like Duolingo, plus endless free tutorials on YouTube.

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Topics: Travel, Infographic, Global


Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 08, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

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Topics: Globalization, Global, business

The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language April 04, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 104 million subscribers worldwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • Content
  • Cost
  • Competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language March 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language March 06, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business

How to Say I Love You In Other Languages

Posted by Dynamic Language February 14, 2017

 Love is a universal language but the words I love you vary significantly across the globe.  Here are just a few examples of how to say "I love you" in other languages around the world.  

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Topics: Language, Communication, Global, World

13 Unique Holiday Traditions Around the World

Posted by Dynamic Language December 22, 2016

By clicking on the tree ornaments, you can discover what holiday traditions that country celebrates.

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Topics: Global, World, cultural consulting

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language December 09, 2016

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Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

The Top Global Markets that American Businesses Should Target

Posted by Dynamic Language August 16, 2016

Dynamic Language partner Rick Antezana was recently a guest on the 'Price of Business' radio broadcast discussing translation services, global marketing and the markets American businesses should target when expanding globally.

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Topics: Localization, Translation, Globalization, Global

How To Take Your Software Global

Posted by Dynamic Language August 09, 2016

Marketing and selling your software to a multicultural, multilingual audience involves much more than simply finding someone who can translate your materials into multiple languages. Ideally, your language service provider will be a valued partner and excellent resource to ensure that your global expansion plans proceed smoothly and can walk you through how to take your software global.

Research is Key

Just as local market research is fundamental to your success domestically, careful research of foreign markets enables a sure-footed expansion process. Steamfeed's "Advice for Startups Looking to Go Global" notes: "One of the biggest mistakes that ambitious startups make is to decide on a market before doing the research. There are some markets around the world that are literally exploding but that doesn't mean that your company would do well there. Just because an economy is booming doesn't mean there is a need or desire for your products or services. Before deciding on where you would like to expand, get the facts."
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Topics: Localization, Translation, Technology, Mobile Application, Global

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language July 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.

Factor Number One: Timing

Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

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Topics: Localization, Technology, Globalization, Global, business, Startup

Refugee Children and Educational Support: What You Need to Know

Posted by Dynamic Language May 26, 2016

According to the U.S. State Department, since the year 1975, the U.S. has welcomed more than three million refugees across all 50 states. From 2006 through 2015, 622,169 refugees were resettled to the U.S. through the Refugee Admissions Program, and in 2015 alone, 69,933 refugees were resettled to America.

U.S. classrooms today have students who speak a variety of different languages.

This influx of refugees is likely to continue, as Secretary of State John Kerry recently announced that the Refugee Admissions Program is being expanded to further help vulnerable families from El Salvador, Guatemala, and Honduras.

Globally, approximately 45 percent of all refugees are under the age of 18. This staggering percentage explains why, as refugee families continue to be resettled in America, there is an increasing need for language support for refugee children entering U.S. school systems.

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Topics: Interpretation, Translation, Global, education

Compliance Alert! Keeping LEP Parents in the Loop

Posted by Dynamic Language April 25, 2016

According to the U.S. Census Bureau, at least 350 languages other than English are spoken in homes in the United States. Metropolitan areas have the largest populations of non-English or limited English speakers. For instance, the Bureau reports that in the Seattle Metro area, at least 166 languages are spoken at home, and 22 percent of the metro area population over the age of five speaks a language other than English at home.

U.S. public school systems are increasingly diverse.

Compliance and Language Support in Schools

This is of significant concern for school districts around the country. As the prevalence of non-English speakers or limited English speakers continues to rise, school districts receiving federal funding are required to accommodate the language needs of an increasingly diverse population.

Ensuring that your school district is compliant with federal regulations regarding language support services and that the needs of students and parents are being met requires attention to several matters. School districts must:

• understand the legal definition of "LEP" students and parents
• understand the legal requirements for addressing the needs of LEP parents and students
• identify those students and parents in need of language support within the school district
• assess the level of need and the ability of the school district to handle the need either in-house or through outsourcing

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Topics: Language, Communication, Global, Education Industry

Legal Driving Age in China and 7 Other Places Around the World

Posted by Dynamic Language December 16, 2015

These newly licensed teens may be two to four times more likely to have a car accident than older drivers.

If you spend any significant time in a foreign country, you may need to drive a car there. Knowing the legal driving age and other driving laws for that country may be important so that you don't find yourself on the other side of the law while you are away from home.

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Topics: Global, World

Beware! Precautions to Take When Buying Land in a Foreign Country

Posted by Dynamic Language December 08, 2015

There are many considerations when buying property overseas.

Many financial advisors are positively disposed toward the idea of buying land overseas as part of an investment strategy. In addition to diversifying your investments, it can also open a door to establishing residency in that country going forward. Having assets in a foreign country can make them harder to access if you should get sued, and you may be able to profit from upturns in the market there when it is floundering in other nations.

If you rent out your overseas property, it can even generate income for you when you aren't using it. Some tax deductions may also apply to travel costs if you need to manage your investment properties. Another possible benefit to buying foreign property is that it may be cheaper to retire there if the cost of living is lower than it is in the U.S.

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Topics: Translation, Global, World

Top Honeymoon Destinations Around the World and the Languages Spoken There

Posted by Dynamic Language December 03, 2015

Paris, the "City of Love," is a popular destination for honeymooners.

A honeymoon is a once in a lifetime trip taken to launch the newlyweds' life together. Here are some of the top honeymoon spots around the world and why you may want to go there.

1. Paris, France

The romance capital of the world is famous for its sights, including the Eiffel Tower and the Champs d'Elysees, and its intimate cafes, along with the world-famous Louvre Museum. Some Parisians may speak English, but they definitely look down on visitors who can't speak the native French language while they are in Paris.

2. Rome, Italy

Historic sites including the Coliseum and the Trevi Fountain beckon visitors to Rome, where they can also enjoy open-air markets and fresh-made gelato sold on the streets. If enjoying authentic Italian cuisine served by native-speaking waiters doesn't bring out your romantic side, nothing will. Italian is the main language here.

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Topics: Translation, Global, World

Filing for Divorce in Another Country: Quick Solution or Big Trouble?

Posted by Dynamic Language November 19, 2015

Not all foreign divorce decrees will be recognized in the U.S.

There are several reasons why a U.S. citizen might want to file for divorce in a foreign country. Most prominently, one or more parties to the divorce may be living in the foreign country, which may even mean that they have to file there. There may be dual citizenship in both countries, with the filer perceiving that conditions for alimony and dividing assets may be more favorable in the foreign country. Sometimes, a foreign court will grant a divorce more quickly and simply than a particular U.S. state court (states vary in their divorce guidelines and requirements).

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Topics: Language, Global, World

Famous Museums in Paris and 4 Other Places Around the World

Posted by Dynamic Language November 16, 2015

Paris's Louvre Museum at night.

For those who enjoy art, a visit to a famous museum ranks high on the bucket list of things they would like to do in their lifetime. And for those with a travel budget, there's no place in the world better than Paris, France to indulge your love of art and museums. Here is a list of museums in France and other places in the world that are on the must-see lists of many.

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Topics: Language, Global, World

How Document Translation Services Fit In With Service of Process Abroad

Posted by Dynamic Language November 13, 2015

Figuring out how to serve process in a foreign country takes a little know-how.

Serving process means delivering legal notice to someone which requires that person to appear in court. When you sue someone, you need to notify them legally that they are being sued and need to appear in court.

In the U.S., serving process is fairly simple - just find the person and deliver the summons. When serving process to someone outside the country, however, it gets much more complex. Different countries all have their own requirements for legal matters, and they must be followed in order to pursue legal action.

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Topics: Translation, Global, Legal, Legal Translation

The Meaning of Red and Other Colors Around the World

Posted by Dynamic Language November 09, 2015

Chinese weddings prominently feature the color red.

Around the world, different colors can have very different meanings. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Global, World

Wedding Traditions in China & 5 Other Countries

Posted by Dynamic Language October 20, 2015

Double joy stickers used to decorate at Chinese weddings.

There are few cultural events that inspire as many traditions as marriage. In China, marriages used to be arranged by the parents of the bride and groom with the aid of a matchmaker. Although that practice is not often practiced today, some traditions from past times have lingered on.

Betrothal Gifts

Once a couple is engaged, it is tradition for the groom's family to send food, cakes, and other gifts to the bride's family. It is not easy to break the engagement once the bride's family accepts these betrothal gifts.

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Topics: Language, China, Global

Legal Translation Services for Discovery Support

Posted by Dynamic Language October 07, 2015

Legal cases in other countries present difficulties with language.

In legal proceedings, the discovery process is the way each side finds evidence and obtains information that the other side will be using in their case. Attorneys use various procedural devices during the discovery process including investigations and subpoenas.

The discovery process can be important in narrowing the issues of a lawsuit to only what is relevant to the case and proceedings. Discovery can also lead to the settlement of the lawsuit before the trial once both sides see the evidence and information the other side has in its possession. It often doesn't make sense to proceed with the lawsuit or defense of it when you know that the other side has a stronger case than you do.

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Topics: Translation, Global, Legal

Women's Fashion Trends Around the World

Posted by Dynamic Language October 03, 2015

In some places around the world, women like to wear bright, bold colors.

Just when you think you've mastered the latest clothing styles, an overseas excursion can make you wonder if you'll stand out like a sore thumb while walking the streets of a city very different from yours. Here are some fashion trends seen around the world that you can co-opt for a look with flair, even if your feet are staying firmly planted in your own hometown.

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Topics: Language, Translation, Global, World

How to Say Excuse Me in Spanish and 13 Other Languages

Posted by Dynamic Language September 30, 2015

You can say excuse me to get someone's attention.

When visiting different countries, it can be difficult to talk to the natives when you don't know the main language. Many people in other countries may speak some English, but some don't, and others may look down on visitors who don't bother to learn their language.

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Topics: Language Learning, Translation, Global

Reaching a Global Audience via Email

Posted by Dynamic Language September 27, 2015

Global email campaigns can be successful if you tailor them to to the language and culture.

Done properly, an email marketing campaign is an effective way to communicate to interested parties about your goods and services. Successful email marketing drives visitors to your website, creates brand awareness, and converts visitors to purchasing or subscribing customers.

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Topics: Marketing, Global, World, business

What Do They Drink in Spain? (and other parts of the world)?

Posted by Dynamic Language September 06, 2015

Tea, whether iced or hot, is the most popular
drink worldwide besides water.

Whether it's to cool off on a hot day, to start a meal, or to enjoy some social time with friends, having a drink is a ritual that many people around the world relish. Here are some of the most popular top drinks from around the world.

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Topics: Global, World

SEO for Inbound Marketing when Going Global

Posted by Dynamic Language September 04, 2015

It's important to have targeted strategies for reaching global markets. When marketing in a country or countries that don't speak the language you do, there are some important adjustments to make in order to let search engines know which countries and languages you are intending to target.

A basic understanding of SEO can give you the skills you need to handle global marketing tasks effectively. Taking a little time to understand SEO basics like how to use keywords, PPC marketing, and tagging can help you manage your web team better and be sure SEO is being used for the best effect. The following are ways you can globalize your SEO.

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Topics: Translation, Marketing, Inbound Marketing, Global, business

Get Your Global Inbound Marketing Gears In Motion

Posted by Dynamic Language September 01, 2015

Having a successful global marketing strategy can help grow your business.

Basic inbound marketing techniques have been around for a while. Know your audience and the problems they have that you can solve, provide content that drives traffic to your site, use social media to engage people and widen the funnel, and optimize with SEO.
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Topics: Translation, Marketing, Content, Inbound Marketing, Global

Keeping Your Brand Message Consistent in Multilingual Inbound Marketing

Posted by Dynamic Language August 18, 2015

The global marketplace is full of opportunities for businesses to expand their reach and sell more of their goods and services. It may seem fairly simple to branch out into overseas markets and build on what you feel is the universal appeal of your brand, but there are many things to consider when marketing yourself outside your home country.

Cultural Differences Impact Perception

When creating an image for your brand overseas, it is important to take cultural differences into account. The idea is to be looked upon favorably, but different cultures look upon different things favorably.

Sometimes it's the colors used that may attract buyers in one country, but not another. For instance, Pepsi lost market share to Coke in South East Asia after changing its color scheme to light blue, since that color is associated with death and mourning in the region. In other cases, it could have more to do with different shopping habits or the meaning of your brand's name in a different country. One example from multicultural marketer Mike Fromowitz: in Italy, Schweppes Tonic Water was translated "Schweppes Toilet Water."

Using your resources and contacts to make sure marketing materials have the right tone, appearance and look can mean the difference between sales success and a failed marketing campaign. It's better to change your website colors or even modify your brand's name if it means avoiding the embarrassment of an international mistake.
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Topics: Website Localization, Translation, Marketing, Branding, Inbound Marketing, Global