Earth Day Celebrations Around the Globe

Posted by Dynamic Language April 19, 2019

 

Be Part of Earth Day Global Celebrations

Earth Day is celebrated around the world on April 22. This is an important day that raises awareness about the environment and the global commitment to make the planet better. Understanding how this day was established and how it helps connect people across the globe in a shared mission is key to celebrating this day. After all, this home belongs to all of us, and we should strive to take care of it to create a healthy and sustainable future.

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Topics: Global, Earth Day

Beware of Scams in Translation and Localization Services

Posted by Dynamic Language April 09, 2019

Just as in any other industry, scammers exist in the localization and translation industry too. They create trouble among real translators and translation agencies with their fraudulent activities.

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Topics: Localization, Translation, Global

History and Background of Tagalog

Posted by Dynamic Language March 02, 2018

Tagalog is one of the most widely spoken languages in the world.  Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers.

Find out why this widely known language is so important, and why it should be on your radar.

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Topics: Language, Global, cultural consulting

The Meaning of Colors Around the World

Posted by Dynamic Language February 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Marketing, Branding, Global, cultural consulting

6 Words and Phrases You Should Know When Traveling in a Foreign Country [Infographic]

Posted by Dynamic Language February 13, 2018

Traveling to a country where a different native language is spoken provides a unique set of challenges, particularly for people who only speak one language. According to the Pew Research Center, European students learn multiple foreign languages in the classroom beginning between ages 6 and 9. The U.S., on the other hand, does not have a national requirement for students to learn a foreign language. Plenty of people educated in the United States do speak a foreign language, but the practical application of two years of high school second language training is challenging at best. Learning a new language has never been more convenient with online resources and even free language-learning apps like Duolingo, plus endless free tutorials on YouTube.

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Topics: Travel, Infographic, Global

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 08, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

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Topics: Globalization, Global, business

The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language April 04, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 104 million subscribers worldwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • Content
  • Cost
  • Competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language March 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language March 06, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business