INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 8, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

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Topics: Globalization, Global, business

The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language Apr 4, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 93 million subscribers worlwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • content
  • cost
  • competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language Mar 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language Mar 6, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business

How to Say I Love You In Other Languages

Posted by Dynamic Language Feb 14, 2017

 Love is a universal language but the words I love you vary significantly across the globe.  Here are just a few examples of how to say "I love you" in other languages around the world.  

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Topics: Language, Communication, Global, World

13 Unique Holiday Traditions Around the World

Posted by Dynamic Language Dec 22, 2016

By clicking on the tree ornaments, you can discover what holiday traditions that country celebrates.

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Topics: Global, World, cultural consulting

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language Dec 9, 2016

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Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

The Top Global Markets that American Businesses Should Target

Posted by Dynamic Language Aug 16, 2016

Dynamic Language partner Rick Antezana was recently a guest on the 'Price of Business' radio broadcast discussing translation services, global marketing and the markets American businesses should target when expanding globally.

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Topics: Localization, Translation, Globalization, Global

How To Take Your Software Global

Posted by Dynamic Language Aug 9, 2016

Marketing and selling your software to a multicultural, multilingual audience involves much more than simply finding someone who can translate your materials into multiple languages. Ideally, your language service provider will be a valued partner and excellent resource to ensure that your global expansion plans proceed smoothly and can walk you through how to take your software global.

Research is Key

Just as local market research is fundamental to your success domestically, careful research of foreign markets enables a sure-footed expansion process. Steamfeed's "Advice for Startups Looking to Go Global" notes: "One of the biggest mistakes that ambitious startups make is to decide on a market before doing the research. There are some markets around the world that are literally exploding but that doesn't mean that your company would do well there. Just because an economy is booming doesn't mean there is a need or desire for your products or services. Before deciding on where you would like to expand, get the facts."
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Topics: Localization, Translation, Technology, Mobile Application, Global