The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language Apr 4, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 93 million subscribers worlwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • content
  • cost
  • competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language Dec 9, 2016

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Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

How Game of Thrones Translates Script for World Wide Audience

Posted by Dynamic Language Aug 17, 2016

When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones translation references are pretty remarkable and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures. Game of Thrones translates the script in order to capture the context and meaning in an effort to resonate with a world wide audience.

Game of Thrones die-hard fans are from all over the world.  There are an estimated 5.5 million fans and New York Magazine’s Vulture.com declared GOT as having a larger following then Star Trek, Star Wars and Twilight. Only a third of its 5.5 million fans are located within the United States.

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Topics: Transcreation, Localization, Language, Translation, business, entertainment