Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.
Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.
Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.
Major League Baseball Opening Day 2018
Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).
The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn't matter where the games are centralized -- language barriers are bound to exist at each and every Olympic Games.
Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 104 million subscribers worldwide. According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.
The three C's Netflix has tackled to improve its global expansion strategy:
When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones translation references are pretty remarkable and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures. Game of Thrones translates the script in order to capture the context and meaning in an effort to resonate with a world wide audience.
Game of Thrones die-hard fans are from all over the world. There are an estimated 5.5 million fans and New York Magazine’s Vulture.com declared GOT as having a larger following then Star Trek, Star Wars and Twilight. Only a third of its 5.5 million fans are located within the United States.