Young people are traveling more and spending more, and it's having a major impact on local economies around the world. Businesses who offer localization services can capitalize on this growing trend and target the lucrative millennial market, which brims with travel-hungry 18-to-35-year-olds. But why are millennials traveling more? Here are just some of the reasons.
What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must examine just how poorly humor often fairs in foreign lands. Here is a step-by-step explanation of why humor is the hardest thing to translate to a different language.
As with foreign language translation, companies and tourists alike should be familiar with the differentiation of meanings behind the English language in US vs UK English. Companies located in the United States that provide services and products in the UK and vice-versa will need to ensure the proper usage of words as to represent any branding in an appropriately perceived manner.
With June already in full swing, it is difficult not to contemplate the meaning of summer. At Dynamic Language, we cannot resist using cross-cultural and cross-linguistic comparison to analyze the origins of summer in different languages.
Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.
Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.
Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.
Major League Baseball Opening Day 2018
Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).
Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.
Globalization continues to gather pace despite resistance in some parts of the world. Unfortunately, the educational institutions in developed countries have struggled to keep pace with the changing face of 21st-century life. The challenges now facing young people in developed nations are unprecedented, which is why school children need a well-rounded education that has real-world relevance. To that point, there is an upsurge of popularity for bilingual education in the United States and Europe.