The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.
Once upon a time, taking a company global required a massive investment of time and resources. Brand awareness and product placement meant boots on the ground, and without a dedicated group of marketers and salespeople willing to relocate long-term, any attempt at opening new cultural doors would inevitably fail. These barriers to entry ensured only major corporations could successfully create an international presence.