Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.
The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.
Once upon a time, taking a company global required a massive investment of time and resources. Brand awareness and product placement meant boots on the ground, and without a dedicated group of marketers and salespeople willing to relocate long-term, any attempt at opening new cultural doors would inevitably fail. These barriers to entry ensured only major corporations could successfully create an international presence.