How Intelligent Content Can Reduce Localization Costs

Posted by Dynamic Language Mar 13, 2015

The concept of intelligent content will be critical to the future of information management. Content that is structurally rich, reusable, and includes metadata to identify what it contains is the wave of the future. Thought leaders in several fields, from marketing to technical communications and life sciences, are currently talking about intelligent content and what it will mean for the way we manage translated content in the future.

This type of content is also projected to have a big impact on localization efforts. To understand exactly how intelligent content will affect localization, we must understand what defines effective intelligent content.

Structured, Semantic, Reusable

According to Ann Rockley, content pioneer, and founder of information management firm The Rockley Group, intelligent content must display these three basic characteristics in order to be effective.

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Topics: Localization, Translation, Marketing, Intelligent Content, Life Sciences, Content

Effective Content Strategy Incorporates Intelligent Content

Posted by Dynamic Language Mar 12, 2015

Intelligent content is not something that everyone understands, yet it could be the single biggest recent development in the way that information is managed and presented, particularly by companies that have larger content management needs.

What Is Intelligent Content?

Content (text, images, etc.) that is created in a way that does not limit it to be used for only one purpose, within one technology or for only one output. This content became necessary because of the ever-increasing number of ways with which people consume content. 

In a recent blog post, Stefan Gentz wrote that intelligent content must have three key attributes: it must be structurally rich, semantically aware, and be automatically discoverable and reusable.

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Topics: Localization, Language, Translation, Globalization, Intelligent Content, Life Sciences, Content