How do you translate an idea? Global marketing often has to be customized to elicit the same emotional response in a different culture. That can mean straying from the original source to get the message across, and it requires deep familiarity with culture, as well as its language.
In these times of globalization, flexibility and corporate social responsibility, there is an increasing need for innovative meeting formats that respond to organizations' new needs. Big multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.
Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice.
- Remote Simultaneous Interpretation
- Multilingual Webinars
- Multilingual Conference Calls
- Virtual Reality Meetings
Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?
Here are 9 tips to increase global sales in today's robust international landscape.
Competition among manufacturers in the global marketplace is fierce. To be successful, manufacturers must gain the trust of international customers; and support a wide variety of people who are involved in getting their products to market. The success of a global manufacturer will depend in part on its ability to communicate effectively with all of these people in their own language.
Global business trends increasingly need language services to help them improve how they communicate. More than just a direct translation, however, global businesses need language services that understand the social significance of words, phrases and sentences in a culture. In other words, they need to be aware of a culture's perception of the ideas behind words.
Their business motto is "think global, act local," and they have become a paradigm company with respect to generating success using an understanding of target market cultures. For instance, understanding the culture of a market allows Toyota to satisfy its customers and, in turn, allow them to ask satisfied customers to promote and advocate their products.
When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones translation references are pretty remarkable and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures. Game of Thrones translates the script in order to capture the context and meaning in an effort to resonate with a world wide audience.
Game of Thrones die-hard fans are from all over the world. There are an estimated 5.5 million fans and New York Magazine’s Vulture.com declared GOT as having a larger following then Star Trek, Star Wars and Twilight. Only a third of its 5.5 million fans are located within the United States.
While in the US and in some foreign markets, product differentiators are a strong component of assisting consumers in their buying decisions, this is not the case in some foreign markets. It is valuable to do a more formal analysis of what is really essential to a customer — versus what would be nice to have — and to look at the extent to which a change might translate into new sales and increased market share.
Seattle is a hub for transportation and many airlines are seeing rapid growth rates. Delta, for example, has tripled its revenue in the past three years. They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.
You’ve worked hard to build a successful tech startup with an app that is ready expand across borders. Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?