Virtual Meeting Solutions For a Multilingual World

Posted by Dynamic Language March 28, 2020

Flexibility and corporate social responsibility are critical in today's business environment, and there appears to be an increasing need for innovative meeting formats that respond to organizations' needs. Multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.

Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice. 

  • Remote Simultaneous Interpretation
  • Multilingual Webinars
  • Multilingual Conference Calls
  • Virtual Meetings / Video Remote Meetings
Read More

Topics: Technology, Globalization, Global Market, manufacturing, business

3 Trends for Global Manufacturing to Stay Competitive

Posted by Dynamic Language September 19, 2018

The world's population is on a drastic incline creating heightened demand for manufacturing of goods.  Global manufacturing companies have been re-evaluating their utilization of technology in order to streamline production automation and make their supply chain that much more efficient. 

Companies that operate on a global scale are increasingly exposed to the challenges of acquiring and retaining market share.  Here are 3 trends manufacturing companies have been applying to stay competitive.

Read More

Topics: Localization, manufacturing, business

5 Ways GDPR Will Impact Your Translation Process

Posted by Dynamic Language April 19, 2018

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing. 

Read More

Topics: Translation, Marketing, Inbound Marketing, business, Language Service Company

How Global Businesses Are Breaking Into the Indian Market

Posted by Dynamic Language October 02, 2017

There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.

Read More

Topics: Marketing, Globalization, International Markets, Global Market, business

How Will AI Affect Translation Companies?

Posted by Dynamic Language August 22, 2017

Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.

Read More

Topics: Localization, Translation, Machine Translation, Marketing, Technology, business

Are Chinese-English Bilingual Schools the Future of Primary Education?

Posted by Dynamic Language August 09, 2017

Globalization continues to gather pace despite resistance in some parts of the world. Unfortunately, the educational institutions in developed countries have struggled to keep pace with the changing face of 21st-century life. The challenges now facing young people in developed nations are unprecedented, which is why school children need a well-rounded education that has real-world relevance. To that point, there is an upsurge of popularity for bilingual education in the United States and Europe.

Read More

Topics: China, education, business, culture

Why You Should Translate Your Press Releases

Posted by Dynamic Language June 13, 2017

While it may seem obvious to translate your press releases, very few companies do.  This should be a component of a company’s global public relations strategy.

Read More

Topics: Technology, business

Ten Companies Improved ROI By Localizing Content

Posted by Dynamic Language June 05, 2017

Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed online today need to localize their content. 

To learn more about why content localization is so critical to today's digital world, let's take a look at 10 companies consistently creating new opportunities by localizing their content.
Read More

Topics: Localization, Marketing, business

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

Read More

Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 08, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

Read More

Topics: Globalization, Global, business

The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language April 04, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 104 million subscribers worldwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • Content
  • Cost
  • Competition
Read More

Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Adventures in Transcreation

Posted by Dynamic Language April 03, 2017

How do you translate an idea? Global marketing often has to be customized to elicit the same emotional response in a different culture. That can mean straying from the original source to get the message across, and it requires deep familiarity with culture, as well as its language.  

Read More

Topics: Transcreation, Localization, Marketing, Retail, business

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language March 06, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

Read More

Topics: Marketing, Globalization, Retail, Global Market, Global, business

Competitive Edge with Global Manufacturing Operations

Posted by Dynamic Language February 06, 2017

Competition among manufacturers in the global marketplace is fierce. To be successful, manufacturers must gain the trust of international customers; and support a wide variety of people who are involved in getting their products to market. The success of a global manufacturer will depend in part on its ability to communicate effectively with all of these people in their own language.

Read More

Topics: manufacturing, business

Toyota Transcreates Stickers for Worldwide Brand Ambassadors

Posted by Dynamic Language January 16, 2017

Global business trends increasingly need language services to help them improve how they communicate. More than just a direct translation, however, global businesses need language services that understand the social significance of words, phrases and sentences in a culture. In other words, they need to be aware of a culture's perception of the ideas behind words.

One example of a company in the automobile retail industry that has successfully created new international business opportunities as a direct result of localizing content is Toyota.
 

Their business motto is "think global, act local," and they have become a paradigm company with respect to generating success using an understanding of target market cultures. For instance, understanding the culture of a market allows Toyota to satisfy its customers and, in turn, allow them to ask satisfied customers to promote and advocate their products.

It is Toyota's unique promotion and advocacy approach that allows the company to increase awareness, interest, desire and action. But, without an understanding of the cultural nuances of the languages in target markets, even satisfied customers would refrain from promoting the Toyota brand.
Read More

Topics: Transcreation, Localization, Marketing, business

How Game of Thrones Translates Script for World Wide Audience

Posted by Dynamic Language August 17, 2016

When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones translation references are pretty remarkable and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures. Game of Thrones translates the script in order to capture the context and meaning in an effort to resonate with a world wide audience.

Game of Thrones die-hard fans are from all over the world.  There are an estimated 5.5 million fans and New York Magazine’s Vulture.com declared GOT as having a larger following then Star Trek, Star Wars and Twilight. Only a third of its 5.5 million fans are located within the United States.

Read More

Topics: Transcreation, Localization, Language, Translation, business, entertainment

Win Foreign Markets with an "Asset-Right" Speedy Production Cycle

Posted by Dynamic Language August 09, 2016

While in the US and in some foreign markets, product differentiators are a strong component of assisting consumers in their buying decisions, this is not the case in some foreign markets. It is valuable to do a more formal analysis of what is really essential to a customer — versus what would be nice to have — and to look at the extent to which a change might translate into new sales and increased market share.

Read More

Topics: manufacturing, supply chain management, business

Airlines Take Off with Localized Marketing

Posted by Dynamic Language August 08, 2016

Seattle is a hub for transportation and many airlines are seeing rapid growth rates.  Delta, for example, has tripled its revenue in the past three years.  They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.

Read More

Topics: Localization, Travel, hospitality, business

6 Top Global Markets Your Company Should Target

Posted by Dynamic Language August 01, 2016

The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
Read More

Topics: Technology, Globalization, Mobile Application, Global Market, business, Startup

App localization... what could go wrong?

Posted by Dynamic Language July 21, 2016

You’ve worked hard to build a successful tech startup with an app that is ready expand across borders.  Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?

Read More

Topics: Localization, Translation, Technology, Mobile Application, business, Startup

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language July 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.

Factor Number One: Timing


Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

Read More

Topics: Localization, Technology, Globalization, Global, business, Startup

Glocalization and Successful Tourism

Posted by Dynamic Language July 12, 2016

Traveling to exotic lands, tasting authentic cuisine from other parts of the world, viewing how other cultures live; all a brief representation of what tourism represents and what tourists say they want to experience when traveling abroad.  The interesting contradiction however, is that tourists want to experience the local culture while retaining westernized amenities.  Glocalization represents a blend of globalization and localization and tourist towns that have blossomed discovered this bridge is key to success. A tourist seeks the exotics in India but travels on tour buses with others like themselves and stay in five-star hotels that offer, internet, buffet, bottled water, pool, spa etc.

International tourism has become one of the most significant beneficiaries and vehicles of globalization in the last few decades.  Presentation, perception and interpretation of local cultures is an intrinsic part of international tourism and provides a direct link between western and non-western cultures.  While some may argue that globalization destroys the inherent culture localization aims to protect; the two when combined are creating an opportunity for tourism to transform local culture into cultural capital while retaining cultural heritage.

Read More

Topics: Localization, Globalization, tourism, glocalization, business

Google Translate covers 99% of online population with 13 new languages

Posted by Lucy Brown February 26, 2016

Google Translate now supports 13 additional languages, bringing the total to over 100 (103 to be exact). According to Google’s estimate, the free translation service now covers an astonishing 99% of the online population.

Google Translate has come a long way. It first launched in 2006 using an early form of computer-assisted translation, based on information from dictionaries, grammar guides and other sources. The first language pair in April 2006 was English and Arabic, which was then followed by translations between English, Chinese and Russian in December 2006. The number of supported languages began to increase in 2007, and now, a decade later, the service has passed the 100 languages mark.

Read More

Topics: Technology, Translation Technology, business

Reaching a Global Audience via Email

Posted by Dynamic Language September 27, 2015

Global email campaigns can be successful if you tailor them to to the language and culture.

Done properly, an email marketing campaign is an effective way to communicate to interested parties about your goods and services. Successful email marketing drives visitors to your website, creates brand awareness, and converts visitors to purchasing or subscribing customers.

Read More

Topics: Marketing, Global, World, business

SEO for Inbound Marketing when Going Global

Posted by Dynamic Language September 04, 2015



It's important to have targeted strategies for reaching global markets. When marketing in a country or countries that don't speak the language you do, there are some important adjustments to make in order to let search engines know which countries and languages you are intending to target.

A basic understanding of SEO can give you the skills you need to handle global marketing tasks effectively. Taking a little time to understand SEO basics like how to use keywords, PPC marketing, and tagging can help you manage your web team better and be sure SEO is being used for the best effect. The following are ways you can globalize your SEO.

Read More

Topics: Translation, Marketing, Inbound Marketing, Global, business

How to Sell Your Product Globally

Posted by Dynamic Language May 18, 2015

Your brand and retail product is taking the country by storm. Now you want to expand your company into a foreign market. Congratulations! Now, how do you do that? How to take your product to new global markets and maintain a prominent brand presence on a global scale without losing sight of your customers as individuals with their own specific needs? How do you communicate with your customers across different countries and languages? Here are a few top tips for how to sell your product globally.

Localized Presence

The further away you are from a situation, the less likely it is that you will be in touch with what’s going on. The same is true for taking a retail product global. To maintain a successful presence in a country where you would like to offer your product, it’s important to have people specifically designated to deal with your products in that country and keep your customers happy. They don’t necessarily have to be located in that country, but they should be intimately familiar with the culture, language, and customs in order to communicate effectively with your customers there.

You should also have a version of your website that’s specifically designed for each country. Apart from basic translation, you will need to make sure prices are listed in the proper currency and adjusted for current exchange rates. In addition, you need to be aware of what payment methods are common in each country so that you can accommodate your customers, rather than turning them off by forcing them to use a method they wouldn’t ordinarily use.

Read More

Topics: Localization, Translation, Marketing, Globalization, Retail Industry, Retail, business

Cultural Whisperers: How the Biggest Brands Do Global Marketing

Posted by Dynamic Language April 13, 2015

The biggest brands today did not grow to become successful by staying in a single market.

However, prominent brands face their own unique challenges when it comes to global marketing. Let’s look at a few of the most recognizable brands in the world, the challenges they successfully overcame, and what agencies can learn from them.

Airbnb

Airbnb is a sort of Craigslist for travelers; people who are looking for a place to stay in a new city but don't want to book a traditional hotel can browse Airbnb’s listings to find a room, cottage, guest house, or couch for their travels. Those who are interested in renting out part of their living space can place a listing on the site to entice travelers.

Since its inception in San Francisco in 2008, Airbnb has seen tremendous growth. In 2011 alone, it experienced 425% growth in France, 719% in Spain, and 946% in Italy. How did they go from the startup phase to nearly 1000% growth in a completely foreign market in only three years? Some of this growth can be attributed to social media and the global connections forged by the rise of the Internet.

Read More

Topics: Advertising, Marketing, Content, business