Not being able to speak in the same language as the people around you makes navigating through daily life complicated, but it's more than a nuisance when you're not well. Not being able to communicate to your healthcare providers is downright dangerous and potentially fatal. For instance, complications from improperly administered prescription drugs, lack of preventive care and lack of regular access to the medical system are just a few of the negative outcomes resulting from language barriers.
As globalization continues to increase, so does the need for translation services. CNBC reported that the need for interpreters and translators has dramatically increased due to the amount of content in the world is growing exponentially. The employment outlook for those in the translation and interpreting industry is estimated to grow by 29 percent through 2024. This means your company may need to budget more to ensure you have enough to adequately cover translation and localization services. However, there are several steps you can take to control your translation costs in the upcoming year, ensuring that you’re getting the most “bang for your buck.”
Did you know American Sign Language is commonly said to be the fourth most-used language in the United States? While it is difficult to know exactly how many ASL speakers there are in the U.S., the estimation ranges from 500,000 to 2,000,000 speakers.
What many people do not realize is that there is not a single, universal dialect or version of sign language. Just as languages vary between countries and regions, so does sign language. In fact, more than 100 types of sign language exist!
Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.
Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.
You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.
The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right?
Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.
Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.
You’ve established a successful SEO process and are looking to start an international campaign. Fantastic! To be successful, you must research and create content for every country you target.
With businesses developing in emerging markets and the increasing need for global collaboration, the demand for translation services is growing exponentially. It is more important than ever to make content available over a variety of languages in as short an amount of time as possible. As machine translation continues to develop and improve, it's becoming an increasingly important tool for organizations with specific translation needs.
When you are planning an event for a multilingual audience you must consider all parties involved. Everyone knows that clear communication is important to any successful business, however, this becomes increasingly complicated when more than one language is involved. Important points can be misunderstood or not heard at all. This is when simultaneous interpreting is valuable. Conference or simultaneous interpreting is when an interpreter communicates with a global audience via audio technology in real time with no delays. Check out the below infographic for an example of simultaneous interpreting in action.