Marketing to non-English-speaking or English as a Second Language (ESL) clientele opens up the possibilities for a much wider and diverse client base. However, not understanding the tactics needed to reach this market successfully can lead to disappointment. There are an estimated 37 million Spanish-speaking people in the U.S. alone, with another 10 million that speak one of the other top 8 non-English languages. There are benefits to understanding how to reach and communicate with this largely untapped market.
Elementary school teachers are often concerned that their young students are entering the classroom without enough of an understanding, respect, and tolerance for cultural differences. Many people believe that lessons taught on the importance of diversity at the primary grade level in America will create awareness, and help foster a lasting respect for multiculturalism. Respect and knowledge of others’ diversity lends itself to a well-rounded education, and eventually, to more well-rounded people.
While it may seem obvious to translate your press releases, very few companies do. This should be a component of a company’s global public relations strategy.
ISO 17100 CERTIFICATION: WHAT IS IT?
ISO 17100 is the new internationally recognized standard for companies within the translation industry, which covers the essential processes for providing translation and localization services.
Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed online today need to localize their content.
When it is time to plan for parent-teacher conferences, you may have concerns regarding how well you'll be able to communicate with the parents of your ESL students. The following are five important steps to follow for holding effective parent-teacher conferences with bilingual families.
Over the past 15 years, the number of ESL/no English patients that doctors have been seeing has increased exponentially. With this in mind, here is a list of best practices for communicating with ESL patients that doctors, and other healthcare professionals, should keep in mind when confronted with an ESL/no English patient.
The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.
It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.
No one wants to be wrongly accused and found guilty of a crime they didn't commit. Those who are guilty, and trying to repent, should have the chance to explain themselves in court. The ability to comprehend everything in the courtroom is what makes all the difference in a fair trial, after all.
Let's take a look at some court cases gone wrong as a result of mis-interpretation.