The Dangers of Not Using Qualified Medical Interpreters and Translators

Posted by Dynamic Language Dec 26, 2017

Not being able to speak in the same language as the people around you makes navigating through daily life complicated, but it's more than nuisance when you're not well. Not being able to communicate to your healthcare providers is downright dangerous and potentially fatal. For instance, complications from improperly administered prescription drugs, lack of preventive care and lack of regular access to the medical system are just a few of the negative outcomes resulting from language barriers.

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Topics: Interpretation, Translation, Healthcare, Communication

Tips for Cutting Translation Costs in 2018

Posted by Dynamic Language Dec 20, 2017

As globalization continues to increase, so does the need for translation services. CNBC reported that the need for interpreters and translators has dramatically increased due to the amount of content in the world is growing exponentially. The employment outlook for those in the translation and interpreting industry is estimated to grow by 29 percent through 2024. This means your company may need to budget more to ensure you have enough to adequately cover translation and localization services. However, there are several steps you can take to control your translation costs in the upcoming year, ensuring that you’re getting the most “bang for your buck.”

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Topics: Interpretation, Translation, Language Service Company

One Sign Does Not Fit All for Sign Language

Posted by Dynamic Language Dec 15, 2017

Did you know American Sign Language is commonly said to be the fourth most-used language in the United States? While it is difficult to know exactly how many ASL speakers there are in the U.S., the estimation ranges from 500,000 to 2,000,000 speakers.

What many people do not realize is that there is not a single, universal dialect or version of sign language. Just as languages vary between countries and regions, so does sign language. In fact, more than 100 types of sign language exist!

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Topics: Interpretation, Sign Language, Language Service Company

Why Transcreation Should Matter to You

Posted by Dynamic Language Dec 8, 2017

Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.

Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.

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Topics: Transcreation, Localization, Translation, Advertising, Marketing

5 Tips for Maximizing Online Retail Success

Posted by Dynamic Language Dec 6, 2017

 You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.

The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right? 

Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.

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Topics: Localization, Translation, Marketing, Retail Industry

Localization Glossary: Industry Terms You Should Know [Infographic]

Posted by Dynamic Language Dec 1, 2017

Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.

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Topics: Localization, Translation, Marketing, Project Management, Language Service Company

How to Use SEO for Global Expansion

Posted by Dynamic Language Nov 28, 2017

You’ve established a successful SEO process and are looking to start an international campaign. Fantastic! To be successful, you must research and create content for every country you target.

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Topics: Website Localization, Marketing, International Markets

Machine Translation – Past, Present, and Future

Posted by Dynamic Language Nov 21, 2017


With businesses developing in emerging markets and the increasing need for global collaboration, the demand for translation services is growing exponentially. It is more important than ever to make content available over a variety of languages in as short an amount of time as possible. As machine translation continues to develop and improve, it's becoming an increasingly important tool for organizations with specific translation needs.

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Topics: Translation, Machine Translation, Translation Technology

Want to Save Money on College? Consider Going Overseas

Posted by Dynamic Language Nov 14, 2017

It's no secret: Going to college in the U.S. is getting shockingly expensive.
 
During the 2016-2017 school year, the average annual cost of a four-year public institution for in-state students was $9,650. The cost was astronomically higher for four-year private institutions, which averaged $33,480 annually.
As you can imagine, this is far beyond the reach of many students in the U.S.
Because of this, many are looking for ways to save money on college tuition and finding that going to college overseas provides the perfect option. In addition to being inexpensive (and even free in some cases), studying overseas offers an exciting and enriching social and cultural experience you'll never forget.
If you're considering heading overseas for your studies, here's everything you need to know about the process:
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Topics: Translation, Travel, Education Industry

Planning an Event for All Audiences: Best Practices for Simultaneous Interpreting [Infographic]

Posted by Dynamic Language Nov 3, 2017

When you are planning an event for a multilingual audience you must consider all parties involved. Everyone knows that clear communication is important to any successful business, however, this becomes increasingly complicated when more than one language is involved. Important points can be misunderstood or not heard at all. This is when simultaneous interpreting is valuable. Conference or simultaneous interpreting is when an interpreter communicates with a global audience via audio technology in real time with no delays. Check out the below infographic for an example of simultaneous interpreting in action.

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Topics: Interpretation, Communication, Infographic, Conference