Key Trends in International Marketing

Posted by Dynamic Language Apr 6, 2018

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today's global marketplace is more connected than ever before. It is this interconnection that has led to a major change in the way that international brands market themselves.

Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.

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Topics: Language, entertainment, culture

How April Fools' Day is Celebrated Around the World

Posted by Dynamic Language Mar 30, 2018

Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.

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Topics: World, entertainment, culture

The Many Languages of Major League Baseball

Posted by Dynamic Language Mar 22, 2018

Major League Baseball Opening Day 2018

Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).

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Topics: Language, entertainment, culture

50+ Fascinating Language Facts You Didn't Know [Infographic]

Posted by Dynamic Language Mar 7, 2018

Looking for interesting language facts? The world is full of diverse and unique languages, from the exotic sounds of Japanese to the romantic expressions of French. How all of these languages originated is often debated.

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Topics: Language Learning, Language, Travel, World

History and Background of Tagalog

Posted by Dynamic Language Mar 2, 2018

Tagalog is one of the most widely spoken languages in the world.  Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers.

Find out why this widely known language is so important, and why it should be on your radar.

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Topics: Language, Global, cultural consulting

The Meaning of Colors Around the World

Posted by Dynamic Language Feb 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

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Topics: Travel, Marketing, Branding, Global, cultural consulting

6 Words and Phrases You Should Know When Traveling in a Foreign Country [Infographic]

Posted by Dynamic Language Feb 13, 2018

Traveling to a country where a different native language is spoken provides a unique set of challenges, particularly for people who only speak one language. According to the Pew Research Center, European students learn multiple foreign languages in the classroom beginning between ages 6 and 9. The U.S., on the other hand, does not have a national requirement for students to learn a foreign language. Plenty of people educated in the United States do speak a foreign language, but the practical application of two years of high school second language training is challenging at best. Learning a new language has never been more convenient with online resources and even free language-learning apps like Duolingo, plus endless free tutorials on YouTube.

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Topics: Travel, Infographic, Global

Dynamic Language Recertified as a WBE

Posted by Dynamic Language Feb 6, 2018

Dynamic Language was recently recertified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). WBENC is the largest third-party certifier of businesses owned and operated by women in the United States. This is the 11th successive year of certification for Dynamic. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain. Click here to find out more about our certifications and memberships.

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Topics: Language Service Company

8 Tips Before Localizing Multilingual eLearning

Posted by Dynamic Language Feb 5, 2018

Forbes states that only 10 percent of companies report having a language learning system in place that is completely aligned with the organization's strategic training initiatives. This could prove disastrous for businesses that hope to compete in the global market. A high-quality, multilingual eLearning platform is more likely now than ever to be the solution in order for a business to not only compete, but succeed on a global scale when it comes to training their staff, contractors, and other stakeholders.

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Topics: Localization, Translation, Education Industry

Challenges of Translating Legal Documents - What You Need to Know

Posted by Dynamic Language Jan 19, 2018

Translating for the legal industry is often complex, requiring a depth of knowledge of technical terms and their underlying meanings that far surpasses other fields. In the legal industry, perhaps more than in any other, professional translations are necessary to ensure understanding and avoid significant potential liability associated with inaccurate information or misleading translations. 

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Topics: Translation, Globalization, Legal, Legal Translation