The Three C's of Netflix Global Expansion Strategy

Posted by Dynamic Language Apr 4, 2017

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn't performing as forecasted. The company had faced major headwinds as it tried to conquer the world. However, Netflix blasted past its own forecasts — and most of Wall Street's and now has 93 million subscribers worlwide.   According to a recent study provided by Leichtman Research Group, more people report subscribing to Netflix than owning DVRs.

The three C's Netflix has tackled to improve its global expansion strategy:

  • content
  • cost
  • competition
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Topics: Localization, Globalization, Global Market, Global, business, entertainment, subtitling

Adventures in Transcreation

Posted by Dynamic Language Apr 3, 2017

How do you translate an idea? Global marketing often has to be customized to elicit the same emotional response in a different culture. That can mean straying from the original source to get the message across, and it requires deep familiarity with culture, as well as its language.  

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Topics: Transcreation, Localization, Marketing, Retail, business

A Demographic Look at Spanish Speakers in the U.S.

Posted by Dynamic Language Mar 21, 2017

Recent estimates place the number of Spanish speakers in the U.S. at over 50 million, coming second only to Mexico. The caveat for companies trying to tap into this huge market is understanding that while Spanish speakers in the US share a common language, the subtle nuances in dialect can play a huge role. These differences are most closely tied to the speaker’s country of origin, and in the melting pot of the USA, this makes knowing the geographic distribution of Latinos by national origin hugely important. While we can group multiple nationalities under the term Latino or Hispanic, it doesn’t mean that they are all the same, and language is one of the most important aspects of their culture.

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Topics: Translation

Google Announces Real-Time Translation with GBoard

Posted by Dynamic Language Mar 14, 2017

Google has announced several upgrades to it's new Android keyboard. The Gboard now has the ability to do automatic translation. As you type, the new Google Translate integration will translate text in real time as you type it in. 

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Topics: Language, Translation, Communication, Technology, Mobile Application, Global

Lost in Translation: Communicating with Non-English Patients

Posted by Dynamic Language Mar 6, 2017

Medical information can be challenging for the layperson to understand at times. The challenge is even greater for those who do not speak English or have limited proficiency in English. Despite federal regulations requiring language access services and evidence demonstrating the impact of language barriers on the quality of patients' health care, not all hospitals provide interpreters or translations.

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Topics: Healthcare

Language Tools for International Travel

Posted by Dynamic Language Mar 6, 2017

It's essential to overcome language barriers so that you can fully engage with the local community; it could even be vital for your safety and well-being. But if you're not confident in the host language yet, you'll need a few language tools for international travel to help you communicate as you develop fluency. Most of these tools cost little, but they could prove invaluable for your quality of life in a foreign country.

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Topics: Language, Travel, tourism

The Role of Translation in Manufacturing

Posted by Dynamic Language Mar 6, 2017

Language translation services are a key part of building a globally-connected world. Businesses that choose to grow internationally often utilize language translation so parties across borders can overcome language barriers and do business effectively.

One realm in which translation has become particularly important is the manufacturing industry. Language translation in manufacturing helps companies be better able to take advantage of business opportunities in a global market. Here are some of the key ways that language translation plays into the success of businesses in the field of manufacturing.

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Topics: manufacturing

Virtual Meeting Solutions For a Multilingual World

Posted by Dynamic Language Mar 6, 2017

In these times of globalization, flexibility and corporate social responsibility, there is an increasing need for innovative meeting formats that respond to organizations' new needs. Big multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations.

Here are four virtual meeting solutions that will allow your stakeholders to stay at the office and communicate in real time in the language of their choice. 

  • Remote Simultaneous Interpretation
  • Multilingual Webinars
  • Multilingual Conference Calls
  • Virtual Reality Meetings
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Topics: Technology, Globalization, Global Market, manufacturing, business

Universities that are Marketing Internationally

Posted by Dynamic Language Mar 6, 2017

The United States is a global leader in education, as evidenced by the steady increase in international applications to American colleges and universities. Research from the Institute of International Education shows a 10 percent increase of international students studying in the U.S. during the 2014/2015 school year for a total of nearly 1 million scholars. Chinese students make up the largest group of international students, though there is a growing number coming from India.

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Topics: Transcreation, Localization, Marketing, Education Industry, education

The World is Your Target Market: 9 Tips to Increase Global Sales

Posted by Dynamic Language Mar 6, 2017

Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the rise of the Internet has made expansion of brands that began in one country viable in others as well. Think Tokyo Disney, Disneyland Paris or McDonald’s serving fast food in 52 countries. Still, many owners and executives are left with the question - How do I market to a global audience?

Here are 9 tips to increase global sales in today's robust international landscape.

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Topics: Marketing, Globalization, Retail, Global Market, Global, business