Dynamic Language Achieves ISO 17100 Certification

Posted by Dynamic Language Jun 7, 2017

ISO 17100 CERTIFICATION: WHAT IS IT?

ISO 17100 is the new internationally recognized standard for companies within the translation industry, which covers the essential processes for providing translation and localization services.

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Ten Companies Improved ROI By Localizing Content

Posted by Dynamic Language Jun 5, 2017

Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed online today need to localize their content. 

To learn more about why content localization is so critical to today's digital world, let's take a look at 10 companies consistently creating new opportunities by localizing their content.
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Topics: Localization, Marketing, business

5 Tips for Parent-Teacher Conferences with Bilingual Families

Posted by Dynamic Language May 22, 2017

When it is time to plan for parent-teacher conferences, you may have concerns regarding how well you'll be able to communicate with the parents of your ESL students. The following are five important steps to follow for holding effective parent-teacher conferences with bilingual families.

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Topics: education

Communicating with Non-English Patients

Posted by Dynamic Language May 15, 2017

Over the past 15 years, the number of ESL/no English patients that doctors have been seeing has increased exponentially. With this in mind, here is a list of best practices for communicating with ESL patients that doctors, and other healthcare professionals, should keep in mind when confronted with an ESL/no English patient.

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Topics: Interpretation, Healthcare

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

Posted by Dynamic Language May 10, 2017

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its second most spoken language.

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Topics: Language, Globalization, Global Market, Global, business, cultural consulting

How VR Technology Could Change The Way We Do Business Forever

Posted by Dynamic Language May 8, 2017

It wasn't that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it's set to become the next big thing in the business sphere. Let's take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.

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Topics: Globalization, Global, business

Court Cases Gone Wrong: Why Hiring a Professional Interpreter Is a Must

Posted by Dynamic Language May 1, 2017

No one wants to be wrongly accused and found guilty of a crime they didn't commit. Those who are guilty, and trying to repent, should have the chance to explain themselves in court. The ability to comprehend everything in the courtroom is what makes all the difference in a fair trial, after all.

Let's take a look at some court cases gone wrong as a result of mis-interpretation.

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Topics: Legal, Legal Translation

Understanding Cultural Perceptions of Emoticons Around the World

Posted by Dynamic Language May 1, 2017

Increasing your cultural intelligence to leverage diversity means accessing knowledge about cultural norms and applying that knowledge in respectful ways. Keyboards, system applications, hardware and software vary by country -- and so do social norms. For example, the "bowing" icon would be appreciated differently in Asian countries than in North American countries. An emoticon that sends "hugs and kisses" is interpreted very differently in different communities around the world.

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Topics: Marketing

Website Localization Best Practices – Infographic

Posted by Dynamic Language Apr 18, 2017

How can brands enhance the digital customer experience and add to their brand value for global consumers?

Customers in today’s digital age are better connected and more informed than ever before.  When they want information about a product or service they expect to find it online, and each digital brand interaction adds to a customer’s perception of the brand.

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Topics: Website Localization

Universal Spanish Translation: Top 10 Myths

Posted by Dynamic Language Apr 18, 2017

Although we know that producing translations that are localized as specifically as possible can be fruitful, many people find it may not be realistic to have their project localized for all of the different varieties of Spanish spoken in different locales. In 2010, Spanish was ranked number two in terms of number of native speakers worldwide, falling second only to Mandarin.

There are many different countries with Spanish speakers, and oftentimes, a company may want to release its product to an audience that spans across many of these different locales. While each area has a different dialect and therefore could require specific changes in the finalized, localized product, it is not always within someone’s budget to go through this process each time for every locale, and therefore, may pose the question, “Is there a universal Spanish I can use? Something everyone will understand?” The answer to this is both “yes” and “no” and may also depend on the text.

Universal Spanish can be a challenge, given all the different local expressions and variations in the Spanish language. Specifically, it uses more generic terminology and avoids the use of colloquial and more informal phrases that vary from country to country. It also takes into account terminology and phrases that may be considered offensive in certain countries.

Here are ten universal Spanish myths:

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Topics: Language, Translation