Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.
The emergency room physician misdiagnosed the girl's condition as gastroenteritis, prescribed a drug not recommended for pediatric use, failed to inform the parents of the potential side effects of the drug, and failed to provide discharge instructions to the parents in their native language.
PHOTO: The New Jersey Vietnamese American Community Association
Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.
The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing.
Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.
Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.
Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.
Major League Baseball Opening Day 2018
Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).
Looking for interesting language facts? The world is full of diverse and unique languages, from the exotic sounds of Japanese to the romantic expressions of French. How all of these languages originated is often debated.
Tagalog is one of the most widely spoken languages in the world. Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers.
Find out why this widely known language is so important, and why it should be on your radar.