28 Boring Words to Ditch and Use These Instead [Infographic]

Posted by Dynamic Language Oct 12, 2017

Bored of using the same words over and over again in your writing?

Yes? Then it is likely your readers are bored too.

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Topics: Marketing, Communication, Content, Infographic

Supply Chain Danger - Code of Conduct Compliance

Posted by Dynamic Language Oct 10, 2017

To ensure consistent quality and standards, many global companies implement a code of conduct for every member of their supply chain to follow. This also ensures consistency through the imposition and compliance of ethical standards. When all supply chain members are guided by the same principles, they can act in a manner consistent with the business’ core values.

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Topics: Legal, Legal Translation, manufacturing, supply chain management

The Profound Impact of International Students at U.S. Universities

Posted by Dynamic Language Oct 5, 2017

International students are studying at American colleges and universities at a higher rate than ever before. With the increasing globalization of the world, international students have a profound impact on colleges and universities across the globe. They help shape culture and curriculum while providing a unique perspective that benefits everyone in the classroom.

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Topics: Language, Marketing, Education Industry

How Global Businesses Are Breaking Into the Indian Market

Posted by Dynamic Language Oct 2, 2017

There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.

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Topics: Marketing, Globalization, International Markets, Global Market, business

How to Build Out Global AdWords Campaigns

Posted by Dynamic Language Sep 18, 2017

So, your brand is ready to take your AdWords campaigns to international markets? If that’s the case, then you need to translate your AdWords campaigns to speak to each specific audience effectively. A successful global AdWords campaign requires more than just translating existing content. Ideally, you need to apply transcreation to get the job done right.

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Topics: Marketing

Why Humor Is The Hardest Thing To Translate

Posted by Dynamic Language Sep 5, 2017

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must examine just how poorly humor often fairs in foreign lands. Here is a step-by-step explanation of why humor is the hardest thing to translate to a different language.

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Topics: Advertising, Marketing, Branding

Successful Methods for Teaching ESL Students

Posted by Dynamic Language Aug 28, 2017

From confusing homophones to nonsensical idioms, English can be a notoriously difficult language to learn, especially for younger students. But thanks to modern technology and the Internet, language educators now have the tools to offer students a more immersive, multimedia learning environment that can help to bridge the gap between cultures.

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Topics: Language Learning, education, esl

How Will AI Affect Translation Companies?

Posted by Dynamic Language Aug 22, 2017

Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.

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Topics: Localization, Translation, Machine Translation, Marketing, Technology, business

Are Chinese-English Bilingual Schools the Future of Primary Education?

Posted by Dynamic Language Aug 9, 2017

Globalization continues to gather pace despite resistance in some parts of the world. Unfortunately, the educational institutions in developed countries have struggled to keep pace with the changing face of 21st-century life. The challenges now facing young people in developed nations are unprecedented, which is why school children need a well-rounded education that has real-world relevance. To that point, there is an upsurge of popularity for bilingual education in the United States and Europe.

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Topics: China, education, business, culture

Marketing to Vietnamese Americans

Posted by Dynamic Language Aug 7, 2017

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

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Topics: Transcreation, Localization, Language, Marketing, Retail, business