With businesses developing in emerging markets and the increasing need for global collaboration, the demand for translation services is growing exponentially. It is more important than ever to make content available over a variety of languages in as short an amount of time as possible. As machine translation continues to develop and improve, it's becoming an increasingly important tool for organizations with specific translation needs.
When you are planning an event for a multilingual audience you must consider all parties involved. Everyone knows that clear communication is important to any successful business, however, this becomes increasingly complicated when more than one language is involved. Important points can be misunderstood or not heard at all. This is when simultaneous interpreting is valuable. Conference or simultaneous interpreting is when an interpreter communicates with a global audience via audio technology in real time with no delays. Check out the below infographic for an example of simultaneous interpreting in action.
The 2017 hurricane season was unusually busy, and the United States suffered several direct hits in just a few weeks. Hurricane Harvey caused catastrophic flooding in Eastern Texas, quickly followed by Hurricane Irma’s strike in the Southeast United States, Puerto Rico and the U.S. Virgin Islands. Just behind Irma, Hurricane Maria devastated Puerto Rico and flooded parts of the Southeast again.
Gaming is a pastime that is almost entirely free of demographic boundaries. While certain groups are more likely to show interest in specific genres or formats, in general, gaming is popular across race, gender, age and nationality. Recent projections indicate that a total of 2.2 billion gamers around the world will generate $108.9 billion in game revenues in 2017. That is a 7.8 increase over 2016. Digital gaming makes up the lion’s share of sales, accounting for 87 percent of the global market, and mobile technology is growing fastest, representing 42 percent of video game sales.
Many companies are expanding at incredible rates, increasing the importance of being able to launch their products and services in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability to create a shopping experience that connects to a consumer across a global platform.
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To ensure consistent quality and standards, many global companies implement a code of conduct for every member of their supply chain to follow. This also ensures consistency through the imposition and compliance of ethical standards. When all supply chain members are guided by the same principles, they can act in a manner consistent with the business’ core values.
International students are studying at American colleges and universities at a higher rate than ever before. With the increasing globalization of the world, international students have a profound impact on colleges and universities across the globe. They help shape culture and curriculum while providing a unique perspective that benefits everyone in the classroom.
There is a saying that “all politics are local.” The same can be said for content. To truly penetrate a market, your content has to be local. Some of the most well-known businesses have tried to enter the Indian market and stumbled because they failed to appreciate that fact. This article assesses how global companies can adapt their content mix to thrive in one of the most exciting emerging economies.