However, going global also brings several challenges with it. One of the more significant of these challenges is keeping your product information compliant as you expand. Compliance requirements are different from country to country, which means research is required to understand the laws in new markets.
Here are a few of the best tips on product compliance as you go global and advice on some of the best methods to help you do so.
Look Before You Leap
Many businesses get so caught up in researching the marketing aspects of taking their business global that they forget to sufficiently consider some of the logistical elements of the process. It is certainly important to have a suitable market and a strategy to identify customers within that market. However, you also need to spend time considering some of the specific details of how you will communicate the benefits of your products and services to the global community. Some questions to ask include:
Once you have done the research that is required to enter a new global market, your next step is creating stellar content in the language of that market, for each specific target audience.
Consider Your Target Audience
An important element of keeping your products compliant in both foreign and domestic markets is writing for the right audience. According to the FDA, labeling on your products should be directed at an average user, not someone who has a high-level or scientific understanding of the product or service. Writing at too high a level for the target audience of your products or services from the perspective of the new market, could cause confusion and lead to compliance issues.
Retaining Native Help
For success in keeping your product information compliant as you go global, it’s wise to obtain assistance from professional linguists that are native speakers of the target language and (ideally) members of the target audience of the country that you wish to globalize for. Reputable Language Service Providers usually take care of this for you.
The reason this type of assistance is valuable is because it gives you practical help with meeting compliance requirements. While you might have a rudimentary understanding of what the compliance requirements are for your industry, a native speaker who is also a trained linguistics expert and familiar with the language will be able to provide extremely accurate translation services. The best LSP for your globalization needs is one that works with translators who understand the country-specific regulations that govern your new market. These are the type of translators who can help you answer those questions about compliance, tools, and resources.
For an example of what might happen if you fail to follow country-specific requirements, consider the case of Fireball whisky. A popular cinnamon-flavored liqueur drink in the U.S., Fireball was banned in Norway, Sweden and Finland because of concerns over elevated levels of propylene glycol, a chemical that in some forms is used in anti-freeze.
Keeping your product information compliant as you go global has a lot of variables, but with the right approach, it can be reliably managed. These steps will get you on the right track to making sure that your product information complies with all pertinent standards in a new marketplace.