An Inbound Marketer's Guide To Engaging With International Audiences
This ebook takes a closer look at how inbound marketers can get better results from their global branding efforts. We analyze the four key stages of content marketing strategies and highlight the unique challenges proposed when targeting a foreign speaking audience.Stage One: Market Research
Stage Two: International Websites & SEO
Stage Three: Content
Stage Four: Building Brands, Advocates & Conversions
Through each section we highlight the importance of expert translation, localization and how the recurring theme of cultural awareness plays a vital role - both in every part of your client's brand, as well as your inbound marketing campaign.
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