Rick Antezana

Recent Posts

Japanese Hotel of the Future

Posted by Rick Antezana Mar 11, 2015


The future is now, according to a hotel set to open this July in Nagasaki, Japan. The Henn-na Hotel is offering a futuristic staff of 10 “humanoid” employees, with positions ranging from bellhop to receptionist.

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Topics: Travel, Technology, Globalization

ASL Video Dictionary Offers Visual Learning Assistance

Posted by Rick Antezana Mar 2, 2015

American Sign Language (ASL) originated more than 200 years ago, is the 3rd most common language in the United States and is used by over 500,000 people in North America, according to the National Institute on Deafness and Other Communication Disorders (NIDCD).

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Topics: Language Learning, Sign Language, Communication

Skype Releases "Skype Translator" - Translation Technology

Posted by Rick Antezana Dec 17, 2014

For a long time, Skype has been a communication pioneer, and the company has often been considered the gold standard for online video/audio chat. When your company name becomes part of the daily lexicon of terminology ("shall we Skype later?"), then you know you've arrived.

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Topics: Machine Translation, Technology, Translation Technology

Eyes On Inbound Marketing Update

Posted by Rick Antezana Sep 12, 2014

An Inbound Marketer's Guide To Engaging With International Audiences

This ebook takes a closer look at how inbound marketers can get better results from their global branding efforts. We analyze the four key stages of content marketing strategies and highlight the unique challenges proposed when targeting a foreign speaking audience.

Stage One: Market Research
Stage Two: International Websites & SEO
Stage Three: Content
Stage Four: Building Brands, Advocates & Conversions
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Topics: Marketing

Inbound Marketing Series Part 4: Global Marketing

Posted by Rick Antezana Sep 11, 2014


Business Factors and Global Marketing

Today we round out our inbound marketing series with a look at some of the business factors you need to consider when you take your marketing efforts into a foreign speaking country. Beyond the language barrier and technical marketing aspects you need a strong understanding of the local business climate and cultural expectations in the area.

Not only does your client need to reassess their entire business as they prepare to expand into a new market, but you will have to do the same with your inbound marketing campaign and localize your content strategy to connect them with an overseas audience.

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Topics: Marketing

Inbound Marketing Series Part 3: Global Social Media Trends

Posted by Rick Antezana Sep 9, 2014


Global Social Media Trends And The Art Of Engaging International Audiences:

We kicked off our inbound marketing series by looking at how to prepare a website for international markets, before we moved on to international SEO and content strategy. Next up we need to talk social media marketing and how to engage a foreign speaking audience with social content.

Social media has taken the world by storm and it's your challenge as an inbound marketer to address the unique social habits around the globe as your clients expand into different nations, languages and cultures. 

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Topics: Marketing

Inbound Marketing Series Part 2: International SEO

Posted by Rick Antezana Sep 4, 2014


International SEO Strategy

We're back with another post in our inbound marketing series. Today we're looking at International SEO Strategy, which brings up a number of talking points from a marketing perspective when planning a localization project.

With every language comes a new audience and you can't create an effective marketing strategy unless you know their persona inside out. Which means going back to the basics, so you can re-assess each stage of your inbound marketing campaign and focus it towards a foreign speaking audience.

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Inbound Marketing Series Part 1: Marketing via Multilingual Websites

Posted by Rick Antezana Sep 2, 2014


We start this inbound marketing series with a look at how inbound marketers can prepare a website for expanding into a foreign speaking market. Whether you want to target Spanish speaking communities, expand across Central and South America or tap into a new audience on the other side of the world, there are some fundamental changes and considerations required.

There is a lot more to crossing borders than a language barrier and you need to include a number of cultural factors in web design, as well as technical aspects to site structure and code - which is precisely what we are looking at today, before we move on to international marketing with SEO and social media.

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Topics: Website Localization, Marketing

What is a Translation Management System and Why Should You Care?

Posted by Rick Antezana Aug 14, 2014

What is Translation Management?

A translation management system or a global management system is a software suite that “manages” translation automation. The idea of these systems is to take the mundane tasks of processing and tracking translation projects (repetitive work) and leave that to software, while the “human” work like cultural interpretation is left up to the translation experts.

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Topics: Translation, Translation Technology

Mistranslation in the Medical Device Industry Leads to Lawsuits

Posted by Rick Antezana Aug 7, 2014

Litigation happens. It's a simple truth when doing business, that no matter how tight and orderly your company's processes are, mistakes happen, and litigation can happen as well.  

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Topics: Translation, Healthcare