Dynamic Language recently attained a Net Promoter Score (NPS) of +71, an indication of the high esteem that customers have for the business. This achievement puts Dynamic in the "world class" category. The score was based on results from our semi-annual translation client satisfaction survey.
Elementary school teachers are often concerned that their young students are entering the classroom without enough of an understanding, respect, and tolerance for cultural differences. Many people believe that lessons taught on the importance of diversity at the primary grade level in America will create awareness, and help foster a lasting respect for multiculturalism. Respect and knowledge of others’ diversity lends itself to a well-rounded education, and eventually, to more well-rounded people.
Topics: Education Industry
With June already in full swing, it is difficult not to contemplate the meaning of summer. At Dynamic Language, we cannot resist using cross-cultural and cross-linguistic comparison to analyze the origins of summer in different languages.
Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a plan in place to address some of the main hurdles you will need to overcome to succeed. We've outlined 8 main challenges for companies going global that will help prepare you for global expansion.
1. The Physical Distance
Although you may have the Internet and telephones to communicate overseas, nothing is quite the same as being there in person to talk to your prospects and your distribution partners, not to mention costs related to freight, logistics and shipping. At some point, you will have to figure out the costs involved in doing business “long distance” in the regions where you want to expand.
Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.
The emergency room physician misdiagnosed the girl's condition as gastroenteritis, prescribed a drug not recommended for pediatric use, failed to inform the parents of the potential side effects of the drug, and failed to provide discharge instructions to the parents in their native language.
PHOTO: The New Jersey Vietnamese American Community Association
Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.
The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing.
Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.
Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.