Dynamic Language

Recent Posts

Dynamic Language Recognized with World-Class Customer Service Rating

Posted by Dynamic Language June 22, 2018

Dynamic Language recently attained a Net Promoter Score (NPS) of +71, an indication of the high esteem that customers have for the business. This achievement puts Dynamic in the "world class" category. The score was based on results from our semi-annual translation client satisfaction survey.  

Read More

Topics: Language Service Company, Awards, Project Management, Press Releases

3 Tips for Creating Cultural Awareness in the Classroom

Posted by Dynamic Language June 21, 2018

Elementary school teachers are often concerned that their young students are entering the classroom without enough of an understanding, respect, and tolerance for cultural differences. Many people believe that lessons taught on the importance of diversity at the primary grade level in America will create awareness, and help foster a lasting respect for multiculturalism. Respect and knowledge of others’ diversity lends itself to a well-rounded education, and eventually, to more well-rounded people. 

Read More

Topics: Education Industry

8 Translations and The Origins of "Summer"

Posted by Dynamic Language June 11, 2018

With June already in full swing, it is difficult not to contemplate the meaning of summer. At Dynamic Language, we cannot resist using cross-cultural and cross-linguistic comparison to analyze the origins of summer in different languages.

Read More

Topics: Language, Translation, culture

8 Challenges for Companies Going Global?

Posted by Dynamic Language May 30, 2018

Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a plan in place to address some of the main hurdles you will need to overcome to succeed.  We've outlined 8 main challenges for companies going global that will help prepare you for global expansion.

1. The Physical Distance

Although you may have the Internet and telephones to communicate overseas, nothing is quite the same as being there in person to talk to your prospects and your distribution partners, not to mention costs related to freight, logistics and shipping. At some point, you will have to figure out the costs involved in doing business “long distance” in the regions where you want to expand.

Read More

Topics: Marketing, Globalization

The Growing Demand for Video Game Localization

Posted by Dynamic Language May 24, 2018

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.

Read More

Topics: entertainment, Technology, Software Localization, Localization, cultural consulting

Professional Interpreters Can Help Reduce Hospital Costs

Posted by Dynamic Language May 17, 2018

The emergency room physician misdiagnosed the girl's condition as gastroenteritis, prescribed a drug not recommended for pediatric use, failed to inform the parents of the potential side effects of the drug, and failed to provide discharge instructions to the parents in their native language.

Read More

Topics: Translation, Healthcare, Language, Interpretation

Marketing to Vietnamese Americans

Posted by Dynamic Language May 03, 2018

PHOTO:  The New Jersey Vietnamese American Community Association

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

Read More

Topics: cultural consulting, Transcreation, Marketing, Retail Industry

5 Ways GDPR Will Impact Your Translation Process

Posted by Dynamic Language April 19, 2018

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing. 

Read More

Topics: business, Inbound Marketing, Marketing, Language Service Company, Translation

Language in Numbers: The Most Captivating Statistics [Infographic]

Posted by Dynamic Language April 13, 2018

Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.

Read More

Topics: Language Learning, Language, Infographic, culture

Key Trends in International Marketing

Posted by Dynamic Language April 06, 2018

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today's global marketplace is more connected than ever before. It is this interconnection that has led to a major change in the way that international brands market themselves.

Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.

Read More

Topics: Language, culture, entertainment