Dynamic Language

Recent Posts

Why Transcreation Should Matter to You

Posted by Dynamic Language Dec 8, 2017

Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.

Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.

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Topics: Transcreation, Localization, Translation, Advertising, Marketing

5 Tips for Maximizing Online Retail Success

Posted by Dynamic Language Dec 6, 2017

 You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.

The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right? 

Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.

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Topics: Localization, Translation, Marketing, Retail Industry

Localization Glossary: Industry Terms You Should Know [Infographic]

Posted by Dynamic Language Dec 1, 2017

Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.

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Topics: Localization, Translation, Marketing, Project Management, Language Service Provider

How to Use SEO for Global Expansion

Posted by Dynamic Language Nov 28, 2017

You’ve established a successful SEO process and are looking to start an international campaign. Fantastic! To be successful, you must research and create content for every country you target.

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Topics: Website Localization, Marketing, International Markets

Machine Translation – Past, Present, and Future

Posted by Dynamic Language Nov 21, 2017


With businesses developing in emerging markets and the increasing need for global collaboration, the demand for translation services is growing exponentially. It is more important than ever to make content available over a variety of languages in as short an amount of time as possible. As machine translation continues to develop and improve, it's becoming an increasingly important tool for organizations with specific translation needs.

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Topics: Translation, Machine Translation, Translation Technology

Want to Save Money on College? Consider Going Overseas

Posted by Dynamic Language Nov 14, 2017

It's no secret: Going to college in the U.S. is getting shockingly expensive.
 
During the 2016-2017 school year, the average annual cost of a four-year public institution for in-state students was $9,650. The cost was astronomically higher for four-year private institutions, which averaged $33,480 annually.
As you can imagine, this is far beyond the reach of many students in the U.S.
Because of this, many are looking for ways to save money on college tuition and finding that going to college overseas provides the perfect option. In addition to being inexpensive (and even free in some cases), studying overseas offers an exciting and enriching social and cultural experience you'll never forget.
If you're considering heading overseas for your studies, here's everything you need to know about the process:
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Topics: Translation, Travel, Education Industry

Planning an Event for All Audiences: Best Practices for Simultaneous Interpreting [Infographic]

Posted by Dynamic Language Nov 3, 2017

When you are planning an event for a multilingual audience you must consider all parties involved. Everyone knows that clear communication is important to any successful business, however, this becomes increasingly complicated when more than one language is involved. Important points can be misunderstood or not heard at all. This is when simultaneous interpreting is valuable. Conference or simultaneous interpreting is when an interpreter communicates with a global audience via audio technology in real time with no delays. Check out the below infographic for an example of simultaneous interpreting in action.

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Topics: Interpretation, Communication, Infographic, Conference

Planning for Multilingual Communication When Disaster Strikes

Posted by Dynamic Language Oct 31, 2017

The 2017 hurricane season was unusually busy, and the United States suffered several direct hits in just a few weeks. Hurricane Harvey caused catastrophic flooding in Eastern Texas, quickly followed by Hurricane Irma’s strike in the Southeast United States, Puerto Rico and the U.S. Virgin Islands. Just behind Irma, Hurricane Maria devastated Puerto Rico and flooded parts of the Southeast again.

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Topics: Language, Translation, Communication, World

Is Your Video Game Ready for Market Expansion?

Posted by Dynamic Language Oct 19, 2017

Gaming is a pastime that is almost entirely free of demographic boundaries. While certain groups are more likely to show interest in specific genres or formats, in general, gaming is popular across race, gender, age and nationality. Recent projections indicate that a total of 2.2 billion gamers around the world will generate $108.9 billion in game revenues in 2017. That is a 7.8 increase over 2016. Digital gaming makes up the lion’s share of sales, accounting for 87 percent of the global market, and mobile technology is growing fastest, representing 42 percent of video game sales.

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Topics: Transcreation, Localization, Software Localization

Translation and Localization Tips for the Retail Industry (Including Common Mistakes to Avoid)

Posted by Dynamic Language Oct 17, 2017

Many companies are expanding at incredible rates, increasing the importance of being able to launch their products anservices in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability to create a shopping experience that connects to a consumer across a global platform.

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Topics: Localization, Retail Industry, Branding, Global Market