Dynamic Language

Recent Posts

Why Transcreation Is Vital To Use In Your Global Marketing Campaign

Posted by Dynamic Language March 22, 2019

The concept of translation is as old as language itself. Translation allows communication between countries, cultures - and even time periods. For instructions, descriptions, user manuals and basic text - direct translations can work very well.

However, when it comes to marketing - it's not always that simple.

 "Advertising is based on one thing. Happiness." - Don Draper, Mad Men. Marketing is a form of communication that relies almost entirely on emotion. Whether it's joy, surprise, envy, or even anger - marketing works best when it makes us feel something, but often when words are translated - their feeling is completely lost.

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Topics: Transcreation, Marketing, International Markets, Global Market

The 4 Biggest Hurdles for Global Brands

Posted by Dynamic Language March 14, 2019

The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is complex enough, but it can also be a challenge to manage the process of international marketing.

These challenges are issues that global agencies frequently face. Luckily, there are ways these obstacles can be overcome to help a brand successfully reach more people in more places.

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Topics: Translation, Marketing, Globalization, International Markets, Branding

5 Steps to Make Your Workplace Safer

Posted by Dynamic Language March 05, 2019

Companies with manufacturing facilities have many legal responsibilities when it comes to public safety, but it can be argued that these companies have more responsibilities to their employees and their personal safety. It is important for these companies to have ongoing processes in place to analyze their training materials and training practices to ensure that their workforce not only goes through safety training on a regular basis, but that each person can understand the training. Those on the team that are not native to the company’s main language are at greater risk of injury unless they fully comprehend safety rules and procedures.

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How to Measure ROI on Your Website Localization Efforts

Posted by Dynamic Language February 19, 2019

Optimizing a website for different countries and cultures can often prove to be lucrative. Business owners need to do more than just translate their content in other languages, though. Website visitors want custom, local content that resonates with them. This is where localization comes in. Localization enables business owners to adapt content for different locales of the world, generating more revenue, and increasing visibility.

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Topics: Website Localization, Localization, Global Market

Multilingual Legal Cases And How Interpreters Can Help

Posted by Dynamic Language January 22, 2019

Being a defendant or a plaintiff in a court case can be a harrowing experience that lasts for months. Even more difficult is going through that process without being able to speak English. Court interpreters play a critical role in supporting defendants or plaintiffs who cannot effectively communicate. Court interpreters are highly trained and dedicated legal staff who ensure that everyone gets the best possible legal representation. This article will examine the role that court interpreters play, what defines a good interpreter, and what makes the interpreter profession so exciting.

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Topics: Interpretation, Legal Translation, court interpreting

Localization, the Key to Global SEO

Posted by Dynamic Language January 10, 2019

People from all over the world visit your website, it does not just target of your domestic audience. Besides, 73.2% of Internet users speak languages other than English.

If you are looking to expand your business internationally, or already are operating in many countries and have a network of customers worldwide, it is important to map out a global search engine optimization (SEO) strategy.


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Topics: Localization, SEO, global SEO

Overcoming Communication Barriers with Non-English Patients

Posted by Dynamic Language December 26, 2018

Over the past 15 years, the number of ESL/no English patients that doctors have been seeing has increased exponentially. With this in mind, here is a list of best practices for communicating with ESL patients that doctors, and other healthcare professionals, should keep in mind when confronted with an ESL/no English patient.

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Topics: Interpretation, Language, Healthcare, Communication, esl

Dynamic Language Achieves "World Class" Net Promoter Score

Posted by Dynamic Language December 04, 2018

Seattle, WA - Dynamic Language is proud to announce the attainment of “World Class” on the company’s most recent client satisfaction survey, cementing their status as industry leaders in client satisfaction. 

Dynamic’s dedication to client satisfaction and high-touch customer service resulted in an NPS score of +79 during the most recent semi-annual translation client satisfaction survey, and the second consecutive survey with the “World Class” rating. This score validates that the company’s focus on excellence and commitment to its core values continues to produce highly effective results. 

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Topics: Awards, Language Service Company, Press Releases, Customer Service

50+ Fascinating Language Facts You Didn't Know [Infographic]

Posted by Dynamic Language November 27, 2018

"There are more than 7,000 languages spoken throughout the world today, and each one is unique in its own way. Did you know that there is a language spoken off the coast of Spain that consists entirely of whistles? Or that in Hawaii, there are over 200 different words for “rain?"

But even with the enormous amount of diversity amontoday’s languages, international communication has only improved. Interpreters and translation specialists have helped make the world feel a lot smaller, and the internet more easily accessible by all.  How much do you know about the languages of the world? Learn a few interesting facts about languages on the list below.

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Topics: Language, Infographic, Language Service Company

Why Millennials Travel and What It Means For Local Businesses

Posted by Dynamic Language November 19, 2018

Young people are traveling more and spending more, and it's having a major impact on local economies around the world. Businesses who offer localization services can capitalize on this growing trend and target the lucrative millennial market, which brims with travel-hungry 18-to-35-year-olds. But why are millennials traveling more? Here are just some of the reasons.

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Topics: Travel, tourism, economy, culture