So, your brand is ready to take your AdWords campaigns to international markets? If that’s the case, then you need to translate your AdWords campaigns to speak to each specific audience effectively. A successful global AdWords campaign requires more than just translating existing content. Ideally, you need to apply transcreation to get the job done right.
What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must examine just how poorly humor often fairs in foreign lands. Here is a step-by-step explanation of why humor is the hardest thing to translate to a different language.
From confusing homophones to nonsensical idioms, English can be a notoriously difficult language to learn, especially for younger students. But thanks to modern technology and the Internet, language educators now have the tools to offer students a more immersive, multimedia learning environment that can help to bridge the gap between cultures.
Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.
Globalization continues to gather pace despite resistance in some parts of the world. Unfortunately, the educational institutions in developed countries have struggled to keep pace with the changing face of 21st-century life. The challenges now facing young people in developed nations are unprecedented, which is why school children need a well-rounded education that has real-world relevance. To that point, there is an upsurge of popularity for bilingual education in the United States and Europe.
Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.
Simply put, "diversity" refers to the fact that everyone in a classroom is unique. Students may come from different cultural backgrounds, their families may face varying economic circumstances, or they may have different religious beliefs. Even with similar backgrounds, however, individual students may read at different levels or be more athletic than others. No matter how much common ground students share, each one has a unique personality. The challenge for the classroom teacher: Recognize these differences and create an environment where everyone has the opportunity to learn while also respecting one another.
Many factors result in a successful, quality translation project and one of the most important factors is the preparation and information gathering by the client, before providing source content to their language service provider.
Before the translation process can even begin, it is vital that the customer adequately prepares the translation project request. Your language service provider (LSP) will need detailed instructions to produce an accurate translation.
Wondering where to begin? Just follow these 5 simple steps to prepare content for translation!
A translation style guide is a set of rules for how your company presents itself textually and visually. Think of it as a guidebook for your language service provider (LSP) that includes rules for voice, writing style, sentence structure, and terminology.
A terminology glossary contains the building blocks for your website content. It’s a database containing key terminology used by your company and customers and their approved translations in all target languages.
When you are serving Mexican-American customers, localized content and transcreation can help you better understand your audience. Localizing marketing content for Latino customers involves translating content about a product and culturally adapting the product for the Latino culture. It's important that the message maintains its intent, style, tone, and context to resonate with the target audience. Both images and text can be transcreated to resonate with your Latino customers emotionally.