Dynamic Language

Recent Posts

Social Media Localization: Be Careful of Cultural Differences

Posted by Dynamic Language June 28, 2019

Social media and content marketing are two important channels that have reinvented the way brands think about international marketing. Thanks to the rise of social and content marketing, businesses can now easily interact with prospects all over the world.

The development of the social platform has been an overwhelmingly positive one for companies looking to take their brand global, but it has also created a lot of competition. Here are some points to keep in mind for brands and agencies that are looking to use social media to successfully connect to customers around the world.

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Topics: Localization, Translation, Marketing, International Markets, Content, social media

Microsoft Certifies Dynamic Language as a Secure Supplier Through SSPA Program [Press Release]

Posted by Dynamic Language June 18, 2019

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Topics: Supplier Security and Privacy Assurance Program, Compliant, SSPA, Microsoft Security, Security

How To Use Academic Transcription To Improve Learning Outcomes

Posted by Dynamic Language June 05, 2019

As the size and scope of eLearning courses increases, learning institutions must change the way they interact with their students. They are increasingly supplementing (or even replacing) in-person lectures with video and audio resources, but for many students, this is not enough.

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Topics: esl, transcription, eLearning

Efficacy of Netflix as a Language Learning Tool

Posted by Dynamic Language May 22, 2019

 

One of the myriad reasons for people to learn foreign languages is that it leads to an enhanced understanding of other cultures and their perspectives. This, in turn, fosters friendship and trust that transcends other differences.

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Topics: Language Learning, Language, education, culture, LLN, Netflix

Understanding the Background of Machine Translation and Its Future Potential

Posted by Dynamic Language May 09, 2019

Many people have turned to computers to translate text in other languages. This can be a quick and effective way to translate information. Travelers may rely on their phone or apps to communicate with locals in another language. While results through using this technology are often fast, they are not always reliable. Machine translation has experienced rapid growth in less than a century, but still has room to grow and develop.

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Topics: Machine Translation, History

Get the Competitive Edge through Translation Services in Retail

Posted by Dynamic Language April 30, 2019

In today’s global world, the retail industry is becoming increasingly competitive. Retailers are looking for new ways to adapt their brand to fit local markets, and localization is often the solution they seek.

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Topics: Translation, International Markets, Retail Industry, Trends, business

Earth Day Celebrations Around the Globe

Posted by Dynamic Language April 19, 2019

 

Be Part of Earth Day Global Celebrations

Earth Day is celebrated around the world on April 22. This is an important day that raises awareness about the environment and the global commitment to make the planet better. Understanding how this day was established and how it helps connect people across the globe in a shared mission is key to celebrating this day. After all, this home belongs to all of us, and we should strive to take care of it to create a healthy and sustainable future.

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Topics: Global, Earth Day

Beware of Scams in Translation and Localization Services

Posted by Dynamic Language April 09, 2019

Just as in any other industry, scammers exist in the localization and translation industry too. They create trouble among real translators and translation agencies with their fraudulent activities.

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Topics: Localization, Translation, Global

MadCap Flare Proves Itself as a One-Stop Shop

Posted by Dynamic Language April 01, 2019


Document publishing and translation can be streamlined with the right software.

MadCap Flare can be an ideal tool for global publishers when leveraging content across multiple platforms. With this versatile software, edits and translations can be made in one platform and the content can be delivered to multiple devices in different formats and languages.

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Topics: Localization, Translation, Software Localization, Content

Why Transcreation Is Vital To Use In Your Global Marketing Campaign

Posted by Dynamic Language March 22, 2019

 

The concept of translation is as old as language itself. Translation allows communication between countries, cultures - and even time periods. For instructions, descriptions, user manuals and basic text - direct translations can work very well.

However, when it comes to marketing - it's not always that simple.

 "Advertising is based on one thing. Happiness." - Don Draper, Mad Men. Marketing is a form of communication that relies almost entirely on emotion. Whether it's joy, surprise, envy, or even anger - marketing works best when it makes us feel something, but often when words are translated - their feeling is completely lost.

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Topics: Transcreation, Marketing, International Markets, Global Market