Dynamic Language

Recent Posts

Challenges of Translating Legal Documents - What You Need to Know

Posted by Dynamic Language Jan 19, 2018

Translating for the legal industry is often complex, requiring a depth of knowledge of technical terms and their underlying meanings that far surpasses other fields. In the legal industry, perhaps more than in any other, professional translations are necessary to ensure understanding and avoid significant potential liability associated with inaccurate information or misleading translations. 

Read More

Topics: Translation, Globalization, Legal, Legal Translation

Translating for the 2018 Winter Olympic Games

Posted by Dynamic Language Jan 10, 2018

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn't matter where the games are centralized -- language barriers are bound to exist at each and every Olympic Games.

Read More

Topics: Translation, Marketing, Globalization, entertainment

Preparing Your Business for the EU’s GDPR: What You Need to Know

Posted by Dynamic Language Jan 4, 2018

Although new compliance measures were passed in April 2016 regarding the General Data Protection Regulation (GDPR), many businesses are scrambling to implement new measures to meet the May 25, 2018 deadline. In order to ensure compliance, companies much start assessing and planning now.  Understanding the foundation for the GDPR can help companies identify the areas that they need to improve.

Read More

Topics: Translation, Globalization

Is Multicultural Marketing Important?

Posted by Dynamic Language Dec 28, 2017

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.

Read More

Topics: Advertising, Marketing, cultural consulting, culture

The Dangers of Not Using Qualified Medical Interpreters and Translators

Posted by Dynamic Language Dec 26, 2017

Not being able to speak in the same language as the people around you makes navigating through daily life complicated, but it's more than nuisance when you're not well. Not being able to communicate to your healthcare providers is downright dangerous and potentially fatal. For instance, complications from improperly administered prescription drugs, lack of preventive care and lack of regular access to the medical system are just a few of the negative outcomes resulting from language barriers.

Read More

Topics: Interpretation, Translation, Healthcare, Communication

Tips for Cutting Translation Costs in 2018

Posted by Dynamic Language Dec 20, 2017

As globalization continues to increase, so does the need for translation services. CNBC reported that the need for interpreters and translators has dramatically increased due to the amount of content in the world is growing exponentially. The employment outlook for those in the translation and interpreting industry is estimated to grow by 29 percent through 2024. This means your company may need to budget more to ensure you have enough to adequately cover translation and localization services. However, there are several steps you can take to control your translation costs in the upcoming year, ensuring that you’re getting the most “bang for your buck.”

Read More

Topics: Interpretation, Translation, Language Service Provider

One Sign Does Not Fit All for Sign Language

Posted by Dynamic Language Dec 15, 2017

Did you know American Sign Language is commonly said to be the fourth most-used language in the United States? While it is difficult to know exactly how many ASL speakers there are in the U.S., the estimation ranges from 500,000 to 2,000,000 speakers.

What many people do not realize is that there is not a single, universal dialect or version of sign language. Just as languages vary between countries and regions, so does sign language. In fact, more than 100 types of sign language exist!

Read More

Topics: Interpretation, Sign Language, Language Service Provider

Why Transcreation Should Matter to You

Posted by Dynamic Language Dec 8, 2017

Language isn't the only barrier to communication between cultures -- how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture is needed to successfully transmit ideas across borders.

Carrying a concept from one language to another in a way that retains the original message requires more than fluency in the language. Translating with the intention of maintaining cultural relevance calls for a more strategic and creative solution, specifically: transcreation.

Read More

Topics: Transcreation, Localization, Translation, Advertising, Marketing

5 Tips for Maximizing Online Retail Success

Posted by Dynamic Language Dec 6, 2017

You’ve undoubtedly seen websites with options for different versions available in multiple languages. In a lot of cases, the localized version in your own language may seem stilted and unappealing, and often poorly translated. Branding and marketing are essential in any language and any market. If you’re not able to make a good impression on your customers in a foreign market, or make your site easy for them to understand and use, then what’s the point of selling in that market at all? You’d be wasting money maintaining a service that people disinterested in.

The process of expanding into foreign retail markets begins with having your website translated and localized into all target languages and locales, so that local customers in those countries can navigate with ease. You figure it’s a simple first step: compile the text from your current website and run it through Google Translate, and you’ll be all set, right? 

Not quite. Even if machine translation could offer a perfect, word-for-word translation of your content (which it can’t), there are many more factors to consider when translating your site besides just the words on the screen. Here are five points to consider when localizing retail websites for foreign markets.

Read More

Topics: Localization, Translation, Marketing, Retail Industry

Localization Glossary: Industry Terms You Should Know [Infographic]

Posted by Dynamic Language Dec 1, 2017

Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least eleven letters in length and usually end in -ation. Considering this suffix denotes an action or process, it only makes sense that the many processes involved in translation have this ending. But don’t fret, we've compiled a quick guide to help you navigate the most-know terms of this industry.

Read More

Topics: Localization, Translation, Marketing, Project Management, Language Service Provider