Dynamic Language

Recent Posts

Professional Interpreters Can Help Reduce Hospital Costs

Posted by Dynamic Language May 17, 2018

The emergency room physician misdiagnosed the girl's condition as gastroenteritis, prescribed a drug not recommended for pediatric use, failed to inform the parents of the potential side effects of the drug, and failed to provide discharge instructions to the parents in their native language.

Read More

Topics: Interpretation, Language, Translation, Healthcare

Marketing to Vietnamese Americans

Posted by Dynamic Language May 3, 2018

PHOTO:  The New Jersey Vietnamese American Community Association

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

Read More

Topics: Transcreation, Marketing, Retail Industry, cultural consulting

5 Ways GDPR Will Impact Your Translation Process

Posted by Dynamic Language Apr 19, 2018

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing. 

Read More

Topics: Translation, Marketing, Inbound Marketing, business, Language Service Company

Language in Numbers: The Most Captivating Statistics [Infographic]

Posted by Dynamic Language Apr 13, 2018

Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.

Read More

Topics: Language Learning, Language, Infographic, culture

Key Trends in International Marketing

Posted by Dynamic Language Apr 6, 2018

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today's global marketplace is more connected than ever before. It is this interconnection that has led to a major change in the way that international brands market themselves.

Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.

Read More

Topics: Language, entertainment, culture

How April Fools' Day is Celebrated Around the World

Posted by Dynamic Language Mar 30, 2018

Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.

Read More

Topics: World, entertainment, culture

The Many Languages of Major League Baseball

Posted by Dynamic Language Mar 22, 2018

Major League Baseball Opening Day 2018

Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).

Read More

Topics: Language, entertainment, culture

50+ Fascinating Language Facts You Didn't Know [Infographic]

Posted by Dynamic Language Mar 7, 2018

Looking for interesting language facts? The world is full of diverse and unique languages, from the exotic sounds of Japanese to the romantic expressions of French. How all of these languages originated is often debated.

Read More

Topics: Language Learning, Language, Travel, World

History and Background of Tagalog

Posted by Dynamic Language Mar 2, 2018

Tagalog is one of the most widely spoken languages in the world.  Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers.

Find out why this widely known language is so important, and why it should be on your radar.

Read More

Topics: Language, Global, cultural consulting

The Meaning of Colors Around the World

Posted by Dynamic Language Feb 23, 2018

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can help you decide what colors to use on websites targeted to particular countries or cultures. It can also help you understand what colors to avoid, as well as avoiding misunderstandings or insults that may come about as various colors are used.

Read More

Topics: Travel, Marketing, Branding, Global, cultural consulting