Dynamic Language

Recent Posts

8 Translations and The Origins of "Summer"

Posted by Dynamic Language Jun 11, 2018

With June already in full swing, it is difficult not to contemplate the meaning of summer. At Dynamic Language, we cannot resist using cross-cultural and cross-linguistic comparison to analyze the origins of summer in different languages.

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Topics: Language, Translation, culture

8 Challenges for Companies Going Global?

Posted by Dynamic Language May 30, 2018

Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a plan in place to address some of the main hurdles you will need to overcome to succeed.  We've outlined 8 main challenges for companies going global that will help prepare you for global expansion.

1. The Physical Distance

Although you may have the Internet and telephones to communicate overseas, nothing is quite the same as being there in person to talk to your prospects and your distribution partners, not to mention costs related to freight, logistics and shipping. At some point, you will have to figure out the costs involved in doing business “long distance” in the regions where you want to expand.

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Topics: Marketing, Globalization

The Growing Demand for Video Game Localization

Posted by Dynamic Language May 24, 2018

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are the fastest growing groups in the United States, and the number of French speakers is increasing dramatically worldwide – particular on the continent of Africa.

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Topics: Localization, Technology, Software Localization, entertainment, cultural consulting

Professional Interpreters Can Help Reduce Hospital Costs

Posted by Dynamic Language May 17, 2018

The emergency room physician misdiagnosed the girl's condition as gastroenteritis, prescribed a drug not recommended for pediatric use, failed to inform the parents of the potential side effects of the drug, and failed to provide discharge instructions to the parents in their native language.

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Topics: Interpretation, Language, Translation, Healthcare

Marketing to Vietnamese Americans

Posted by Dynamic Language May 3, 2018

PHOTO:  The New Jersey Vietnamese American Community Association

Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation, which includes translating the message of an ad campaign, can help you identify images, phrases, and experiences that resonate with Vietnamese American audiences.

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Topics: Transcreation, Marketing, Retail Industry, cultural consulting

5 Ways GDPR Will Impact Your Translation Process

Posted by Dynamic Language Apr 19, 2018

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing. 

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Topics: Translation, Marketing, Inbound Marketing, business, Language Service Company

Language in Numbers: The Most Captivating Statistics [Infographic]

Posted by Dynamic Language Apr 13, 2018

Languages are continuously evolving along with the world. It’s a never-ending progress that’s always interesting to observe. Check out all of the latest language statistics in this infographic.

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Topics: Language Learning, Language, Infographic, culture

Key Trends in International Marketing

Posted by Dynamic Language Apr 6, 2018

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today's global marketplace is more connected than ever before. It is this interconnection that has led to a major change in the way that international brands market themselves.

Companies that are looking to succeed in the new age of international marketing must be sure they are paying attention to how communications are changing. There are several factors that are having a huge impact on today's international marketers.

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Topics: Language, entertainment, culture

How April Fools' Day is Celebrated Around the World

Posted by Dynamic Language Mar 30, 2018

Here in the U.S., April Fools' Day is a great time to tape the faucet trigger down on the sink or pull another small prank on a friend or family member.

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Topics: World, entertainment, culture

The Many Languages of Major League Baseball

Posted by Dynamic Language Mar 22, 2018

Major League Baseball Opening Day 2018

Baseball may be a quintessential American pastime, but that doesn’t mean enjoyment is limited to English-speakers. In fact, 2018 Opening Day rosters showed that Major League Baseball players have become increasingly diverse. Last year, the percentage of black players in the MLB is 7.7 percent, Latino players 31.9 percent, and Asian and other diverse players 2.7 percent. In 2018, there is a combined total of 241 players born outside the U.S., representing 21 countries and territories. Examples include the Dominican Republic (84 players), Venezuela (74 players), and Cuba (17 players).

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Topics: Language, entertainment, culture