There is a lot of competition for visitors online. Capturing the attention of a global audience can be tough. You have to make sure that your site looks attractive to the customer to draw them in. Moreover, if you want to expand your business globally it is important that your site can be accurately translated into a variety of different languages.
If you want to do business internationally, your site must have widespread appeal and be geared towards a culturally diverse audience, which you probably already knew. That’s why you spent so much time and money on making your website look perfect.
Why then, are you not getting the kind of numbers you’d like? Is there a simple, but fatal flaw in your site’s design? In this post, we will take a look at what the cause of this may be and point you in the right direction to correct this error.
How Long Does Your Site Take to Load?
The critical flaw that businesses often make is that they pay little to no attention to site load times. Who cares if a site takes ten seconds to load? What are ten seconds in the grand scheme of things?
You may not feel that it is all that much time, but the person waiting for the site to load is not likely to agree. We live in a world where people want results, and they want them yesterday. Ten seconds is an interminable time when you are searching for information.
Even if you cut the time down to four or five seconds, you would lose almost three-quarters of your visitors. In a world where delaying for just a second means an 11% drop in views, how fast your site processes and loads could be the difference between closing that deal or not.
Check out the hard facts in the infographic, and then scroll back up so that you can learn how to reduce those vital loading seconds.
Keep the File Size Down
We have all experienced the frustration of receiving an email that has a very large attachment. The larger the attachment, the longer the file takes to download and the longer you need to wait for the information that you need.
What does email have to do with your business’s website? It works on much the same principle. The only real difference between a website and the attachment to an email is that the website must load in the browser before being viewed. That is why jam-packing your site with animations, banners, big picture files, and videos can actually end up being detrimental – the more there is on the site, the larger the overall file size is and the longer it will take for the site to load.
We recommend that you run a site audit. If you have clever animated features, do they really add value or are they just nice to have? What about all those photos? Is there any way to reduce the file size for each of them? By just taking an intelligent look at your site, and paring it down to basics, you can greatly improve the load time.