What Could Go Wrong With Your Choice for a Translation Partner When Taking Your App Global

Posted by Dynamic Language Jul 21, 2016

You’ve worked hard to build a successful tech startup with an app that is ready expand across borders.  Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?

How will you choose your translation partner?

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Topics: Translation, Technology, Mobile Application, Startup

3 Trends for Global Manufacturing to Stay Competitive

Posted by Nolie Durham Jul 21, 2016

Population is on a drastic incline creating heightened demand for manufacturing of goods.  Global manufacturing companies have been re-evaluating their utilization of technology in order to streamline production automation and make their supply chain that much more efficient. 

Companies that operate on a global scale are increasingly exposed to the challenges of acquiring and retaining market share.  Here are 3 trends manufacturing companies have been applying to stay competitive.

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Topics: manufacturing

Baby Name Translation

Posted by Nolie Durham Jul 15, 2016

Talk about a niche translation service. Today Translations, a British translation company will “certify” unusual baby names for ambitious couples who want exotic names for their children. For about $1,700, the company’s translators perform a baby name translation audit, providing parents-to-be with the meaning of their child’s name in over 100 languages.

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Topics: Translation

7 Considerations for a Tech Startup when Going Global

Posted by Dynamic Language Jul 13, 2016

If your tech startup has had great success domestically, you may be eyeing international markets as the next step in your growth process. However, when you contemplate reaching a global audience with your product, there are some factors you must consider to make going global truly advantageous.


Factor Number One: Timing

Before embarking on any business expansion, the first thing you must do is carefully examine your current situation and your desired situation. For instance, if your domestic operations leave significant room for improvement, you may want to consider getting your business processes in order at home before going global.

If, on the other hand, your domestic revenues are in line with your expectations and your business processes are streamlined and efficient, it may be a good time to consider international expansion.

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Topics: Technology, Globalization, Global, Startup

Glocalization and Successful Tourism

Posted by Nolie Durham Jul 12, 2016

Traveling to exotic lands, tasting authentic cuisine from other parts of the world, viewing how other cultures live; all a brief representation of what tourism represents and what tourists say they want to experience when traveling abroad.  The interesting contradiction however, is that tourists want to experience the local culture while retaining westernized amenities.  Glocalization represents a blend of globalization and localization and tourist towns that have blossomed discovered this bridge is key to success. A tourist seeks the exotics in India but travels on tour buses with others like themselves and stay in five-star hotels that offer, internet, buffet, bottled water, pool, spa etc.

International tourism has become one of the most significant beneficiaries and vehicles of globalization in the last few decades.  Presentation, perception and interpretation of local cultures is an intrinsic part of international tourism and provides a direct link between western and non-western cultures.  While some may argue that globalization destroys the inherent culture localization aims to protect; the two when combined are creating an opportunity for tourism to transform local culture into cultural capital while retaining cultural heritage.

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Topics: Localization, Globalization, tourism, glocalization

Transcript Translation Guidelines You Should Know

Posted by Nolie Durham Jul 8, 2016

 

An accurate translation of a diploma is essential when you apply to get a job or to attend a school in another country.

In our 30+ years of experience translating transcripts we put together 3 tips you may find helpful before choosing a translation company.

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Topics: transcript translation, education, academic

Dynamic Language Featured in List of World’s 100 Largest Language Service Providers

Posted by Nolie Durham Jul 7, 2016

Dynamic Language Featured in List of World’s 100 Largest Language Service Providers

July 7, 2016 -

Research by Common Sense Advisory ranks Dynamic Language as market leader in language services

Seattle, WA – July 7, 2016 – Dynamic Language has been ranked in the top 100 language service companies worldwide by Common Sense Advisory (CSA), an independent market research firm.

When my husband and I started Dynamic Language 30 years ago, we would have never dreamed of this honor.  We were happy to be among the leaders in the Northwest.” Quoted CEO Maria Antezana

In their annual report, The Language Services Market 2016, CSA surveyed 728 language companies to rank the top 100 providers in the global language services market based on size, revenue and service mix to identify the top performing language services companies around the world.

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Topics: Awards, accomplishments

Multilingual College Marketing: Making Your Value Proposition Clear

Posted by Dynamic Language Jun 7, 2016

U.S. universities are seeing a record influx of international students. According to the"2015 Open Doors Report on International Educational Exchange", the number of international students at U.S. colleges and universities had the highest rate of growth in 35 years, increasing by ten percent to a record high of 974,926 students in the 2014-2015 academic year.


Enrollment of international students hit a record high in
the 2014-2015 academic year.


With almost one million international students enrolled at institutions of higher learning, is your university doing everything possible to attract international students? Do your recruiting efforts include a strong emphasis on providing multilingual and multicultural support for international students and their families?

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Topics: Interpretation, Translation, International Markets, education

Refugee Children and Educational Support: What You Need to Know

Posted by Dynamic Language May 26, 2016

According to the U.S. State Department, since the year 1975, the U.S. has welcomed more than three million refugees across all 50 states. From 2006 through 2015, 622,169 refugees were resettled to the U.S. through the Refugee Admissions Program, and in 2015 alone, 69,933 refugees were resettled to America.


U.S. classrooms today have students who speak a variety of different languages.

This influx of refugees is likely to continue, as Secretary of State John Kerry recently announced that the Refugee Admissions Program is being expanded to further help vulnerable families from El Salvador, Guatemala, and Honduras.

Globally, approximately 45 percent of all refugees are under the age of 18. This staggering percentage explains why, as refugee families continue to be resettled in America, there is an increasing need for language support for refugee children entering U.S. school systems.

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Topics: Interpretation, Translation, Global, education

The Future Consumer: Global and Urban

Posted by Dynamic Language May 17, 2016

Take a look at our latest infographic on the Future Consumer - data courtesy of a recent study by The McKinsey Global Institute. 

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Topics: Marketing, Retail, Infographic, Trends

engaging with foreign speaking markets