Top 3 Ways a Translation Agency Can Improve Your Marketing Efforts

Posted by Rick Antezana Oct 2, 2014

Don't Delay the Translation Process

It’s not uncommon for a marketer to delay the translation process until their content is fully produced and ready for launch. This delay can prove to be expensive and time consuming, not to mention the opportunity cost of launch delays. Imagine building a car for highway driving and then converting it to an off-road car after it’s complete. With advance planning, you may choose parts that are adjustable for various road conditions, thus eliminating extra post-production costs.

The point of content marketing is to expand your market by conducting business through the Web, and the best way to optimize your exposure is to localize that content for multiple target markets. A translation agency can help you build suitable content for all markets, easy to convert, taking into consideration cultural differences.


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Topics: Translation

Shifting left: A localization best practice

Posted by Josh Kroman Sep 25, 2014

Taking localization into consideration earlier produces results

The race to the finish line—it can be stressful, for any kind of project. Hiccups at the last minute can lead to stress for anyone, so preventing errors and misunderstandings early on in the project timeline is quite important.

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Topics: Localization

Eyes On Inbound Marketing Update

Posted by Rick Antezana Sep 12, 2014

An Inbound Marketer's Guide To Engaging With International Audiences

We round up our Eyes On Inbound series with this ebook that takes a closer look at how inbound marketers can get better results from their global branding efforts. We analyze the four key stages of content marketing strategies and highlight the unique challenges proposed when targeting a foreign speaking audience.

Stage One: Market Research
Stage Two: International Websites & SEO
Stage Three: Content
Stage Four: Building Brands, Advocates & Conversions
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Topics: Marketing

Eyes On Inbound 2014: Business Factors That Impact Global Marketing

Posted by Rick Antezana Sep 11, 2014

Business Factors and Global Marketing

Today we round out our Inbound 2014 series with a look at some of the business factors you need to consider when you take your marketing efforts into a foreign speaking country. Beyond the language barrier and technical marketing aspects you need a strong understanding of the local business climate and cultural expectations in the area.

Not only does your client need to reassess their entire business as they prepare to expand into a new market, but you will have to do the same with your inbound marketing campaign and localize your content strategy to connect them with an overseas audience.

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Topics: Marketing

Eyes On Inbound 2014: Global Social Media Trends

Posted by Rick Antezana Sep 9, 2014

Global Social Media Trends And The Art Of Engaging International Audiences:

We kicked off our Inbound 2014 series by looking at how to prepare a website for international markets, before we moved on to international SEO and content strategy. Next up we need to talk social media marketing and how to engage a foreign speaking audience with social content.
Social media has taken the world by storm and it's your challenge as an inbound marketer to address the unique social habits around the globe as your clients expand into different nations, languages and cultures. 
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Topics: SEO, Translation, Marketing

Localization Strategy: The Advantages of Content Optimization

Posted by Josh Kroman Sep 8, 2014

   Are you planning a localization project in the near future? Whether you’re a project manager, a technical writer, a graphic designer or an editor, adjustments can be made to prepare your content for localization. Investing in a localization strategy which includes optimizing your content prior to translation will result in cost savings when working with your vendors and contractors.

Technical writer Mary Dulin has compiled a list of these content optimization tips entitled, “Is your content ready for Localization?” Ranging from writing and designing content to working with language service providers and translators, her list covers a wide variety of issues that come into play during localization projects. Here are some highlights:

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Eyes On Inbound 2014: Go Global With International SEO

Posted by Rick Antezana Sep 4, 2014

International SEO Strategy

We're back with another post in our Inbound 2014 series as we count down to the big event in Boston and run through of some of the topics we can't wait to discuss with inbound marketers. Today we're looking at International SEO Strategy, which brings up a number of talking points from a marketing perspective when planning a localization project.

With every language comes a new audience and you can't create an effective marketing strategy unless you know their persona inside out. Which means going back to the basics, so you can re-assess each stage of your inbound marketing campaign and focus it towards a foreign speaking audience.

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Eyes On Inbound 2014: Marketing Globally via Multilingual Websites

Posted by Rick Antezana Sep 2, 2014

We start our Inbound 2014 series with a look at how inbound marketers can prepare a website for expanding into a foreign speaking market. Whether you want to target Spanish speaking communities, expand across Central and South America or tap into a new audience the other side of the world, there are some fundamental changes and considerations required.

There is a lot more to crossing borders than a language barrier and you need to include a number of cultural factors in web design, as well as technical aspects to site structure and code - which is precisely what we are looking at today, before we move on to international marketing with SEO and social media.

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Topics: Website Localization, Marketing

Localization Best Practices: International vs. Standard English

Posted by Josh Kroman Aug 28, 2014

What if you are trying to communicate with a country that uses English as an official language? Or you are using English to speak with people in the business world? Your work is done, right?

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Topics: Localization, Language, English

What is a Translation Management System and Why Should You Care?

Posted by Rick Antezana Aug 14, 2014

What is Translation Management?

A translation management system or a global management system is a software suite that “manages” translation automation. The idea of these systems is to take the mundane tasks of processing and tracking translation projects (repetitive work) and leave that to software, while the “human” work like cultural interpretation is left up to the translation experts.

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Topics: Business, Translation