Understanding the Background of Machine Translation and Its Future Potential

Posted by Dynamic Language May 09, 2019

Many people have turned to computers to translate text in other languages. This can be a quick and effective way to translate information. Travelers may rely on their phone or apps to communicate with locals in another language. While results through using this technology are often fast, they are not always reliable. Machine translation has experienced rapid growth in less than a century, but still has room to grow and develop.

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Topics: Machine Translation, History

Get the Competitive Edge through Translation Services in Retail

Posted by Dynamic Language April 30, 2019

In today’s global world, the retail industry is becoming increasingly competitive. Retailers are looking for new ways to adapt their brand to fit local markets, and localization is often the solution they seek.

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Topics: Translation, International Markets, Retail Industry, Trends, business

Earth Day Celebrations Around the Globe

Posted by Dynamic Language April 19, 2019

 

Be Part of Earth Day Global Celebrations

Earth Day is celebrated around the world on April 22. This is an important day that raises awareness about the environment and the global commitment to make the planet better. Understanding how this day was established and how it helps connect people across the globe in a shared mission is key to celebrating this day. After all, this home belongs to all of us, and we should strive to take care of it to create a healthy and sustainable future.

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Topics: Global, Earth Day

Beware of Scams in Translation and Localization Services

Posted by Dynamic Language April 09, 2019

Just as in any other industry, scammers exist in the localization and translation industry too. They create trouble among real translators and translation agencies with their fraudulent activities.

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Topics: Localization, Translation, Global

MadCap Flare Proves Itself as a One-Stop Shop

Posted by Dynamic Language April 01, 2019


Document publishing and translation can be streamlined with the right software.

MadCap Flare can be an ideal tool for global publishers when leveraging content across multiple platforms. With this versatile software, edits and translations can be made in one platform and the content can be delivered to multiple devices in different formats and languages.

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Topics: Localization, Translation, Software Localization, Content

Why Transcreation Is Vital To Use In Your Global Marketing Campaign

Posted by Dynamic Language March 22, 2019

The concept of translation is as old as language itself. Translation allows communication between countries, cultures - and even time periods. For instructions, descriptions, user manuals and basic text - direct translations can work very well.

However, when it comes to marketing - it's not always that simple.

 "Advertising is based on one thing. Happiness." - Don Draper, Mad Men. Marketing is a form of communication that relies almost entirely on emotion. Whether it's joy, surprise, envy, or even anger - marketing works best when it makes us feel something, but often when words are translated - their feeling is completely lost.

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Topics: Transcreation, Marketing, International Markets, Global Market

The 4 Biggest Hurdles for Global Brands

Posted by Dynamic Language March 14, 2019

The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is complex enough, but it can also be a challenge to manage the process of international marketing.

These challenges are issues that global agencies frequently face. Luckily, there are ways these obstacles can be overcome to help a brand successfully reach more people in more places.

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Topics: Translation, Marketing, Globalization, International Markets, Branding

5 Steps to Make Your Workplace Safer

Posted by Dynamic Language March 05, 2019

Companies with manufacturing facilities have many legal responsibilities when it comes to public safety, but it can be argued that these companies have more responsibilities to their employees and their personal safety. It is important for these companies to have ongoing processes in place to analyze their training materials and training practices to ensure that their workforce not only goes through safety training on a regular basis, but that each person can understand the training. Those on the team that are not native to the company’s main language are at greater risk of injury unless they fully comprehend safety rules and procedures.

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How to Measure ROI on Your Website Localization Efforts

Posted by Dynamic Language February 19, 2019

Optimizing a website for different countries and cultures can often prove to be lucrative. Business owners need to do more than just translate their content in other languages, though. Website visitors want custom, local content that resonates with them. This is where localization comes in. Localization enables business owners to adapt content for different locales of the world, generating more revenue, and increasing visibility.

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Topics: Website Localization, Localization, Global Market

Multilingual Legal Cases And How Interpreters Can Help

Posted by Dynamic Language January 22, 2019

Being a defendant or a plaintiff in a court case can be a harrowing experience that lasts for months. Even more difficult is going through that process without being able to speak English. Court interpreters play a critical role in supporting defendants or plaintiffs who cannot effectively communicate. Court interpreters are highly trained and dedicated legal staff who ensure that everyone gets the best possible legal representation. This article will examine the role that court interpreters play, what defines a good interpreter, and what makes the interpreter profession so exciting.

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Topics: Interpretation, Legal Translation, court interpreting