Guide to Written Language Services Infographic

Posted by Dynamic Language Aug 22, 2016

It is critical that companies choose the appropriate language service when opting to translate a product or service or your website for different countries and regions.  Dynamic Language offers translation, localization and transcreation services.  No particular service type is "better" than another.  Rather, each is appropriate for varying circumstances.

Let’s take a quick look at when is the most appropriate time to utilize each written language service type. 

 PDF Download

 

Contact Us  

Read More

Topics: Website Localization, Localization, Translation, Marketing, Technology, Retail, Global Market, Infographic, Legal, education, manufacturing, life-science

How Game of Thrones Translates the Script for a Worldwide Audience

Posted by Dynamic Language Aug 17, 2016

When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones makes some pretty incredible translation references, and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures.

Game of Thrones die-hard fans are from all over the world.  There are an estimated 5.5 million fans and New York Magazine’s Vulture.com declared GOT as having a larger following then Star Trek, Star Wars and Twilight. Only a third of its 5.5 million fans are located within the United States.

Read More

Topics: Transcreation, Localization, Translation, business, entertainment

2020 Olympics Prepare Language Services for Tourism Influx

Posted by Dynamic Language Aug 17, 2016

As the 2020 Olympics creep closer, Japan is taking strides in adequately preparing the region for the influx of tourists from all over the world.  This influx of people will have an effect on several industries; some of which include: retail, transportation, hospitality and healthcare. Localization efforts in Japan have exploded and everything from restaurant menus to public signage will need translation and localization services in many languages. Likewise, the travel and leisure industry will have plenty of guaranteed business in the coming years. 

The intensified localization efforts in Japan are setting the country up for the possibility of a much needed economic boost and paving the way for potential growth as businesses look to enter the market. Japan is preparing by investing in a variety of language service options that will help tourists communicate during their stay. Some of these include language service apps, revised signage and marketing collateral for local businesses as well as preparing interpreters to work the ten-day event.

Read More

Topics: Localization, Translation, Travel, Globalization, hospitality

The Top Global Markets that American Businesses Should Target

Posted by Dynamic Language Aug 16, 2016

Dynamic Language partner Rick Antezana was recently a guest on the 'Price of Business' radio broadcast discussing translation services, global marketing and the markets American businesses should target when expanding globally.

Read More

Topics: Localization, Translation, Globalization, Global

Win Foreign Markets with an "Asset-Right" Speedy Production Cycle

Posted by Dynamic Language Aug 9, 2016

While in the US and in some foreign markets, product differentiators are a strong component of assisting consumers in their buying decisions, this is not the case in some foreign markets. It is valuable to do a more formal analysis of what is really essential to a customer — versus what would be nice to have — and to look at the extent to which a change might translate into new sales and increased market share.

Read More

Topics: manufacturing, supply chain management, business

Why Going Global With Your Software Requires More than Translation Services

Posted by Dynamic Language Aug 9, 2016

Marketing and selling your software to a multicultural, multilingual audience involves much more than simply finding someone who can translate your materials into multiple languages. Ideally, your language service provider will be a valued partner and excellent resource to ensure that your global expansion plans proceed smoothly.

Why Research is Key

Just as local market research is fundamental to your success domestically, careful research of foreign markets enables a sure-footed expansion process. Steamfeed's "Advice for Startups Looking to Go Global" notes: "One of the biggest mistakes that ambitious startups make is to decide on a market before doing the research. There are some markets around the world that are literally exploding but that doesn't mean that your company would do well there. Just because an economy is booming doesn't mean there is a need or desire for your products or services. Before deciding on where you would like to expand, get the facts."
Read More

Topics: Localization, Translation, Technology, Mobile Application, Global

Airlines Take Off with Localized Marketing

Posted by Dynamic Language Aug 8, 2016

Seattle is a hub for transportation and many airlines are seeing rapid growth rates.  Delta, for example, has tripled its revenue in the past three years.  They’ve also reported significant global expansion within Europe and China. This rapid growth of travel and global expansion has fueled a need to connect to a diverse customer base. From a company’s website, on-plane brochures/pamphlets, magazines and brand advertising, the content needs to be able to resonate with the culture of the customer’s geographic location.

Read More

Topics: Localization, Travel, hospitality, business

Why Companies Struggle with Global Consumerism

Posted by Dynamic Language Aug 8, 2016


Companies that wish to operate on an international scale are lured by the prospect of global consumerism and potential growth in other countries. It is tempting to see the statistics of growth in other countries and want to expand into those territories. Commerce Secretary Penny Pritzker has said that 95% of the world’s consumers now live outside the United States.

This ever so common decision, however, is often rushed without a thorough understanding of that culture’s consumer connection.

Read More

Topics: Localization, Marketing

Top 6 Global Markets Your Startup Should Target

Posted by Dynamic Language Aug 1, 2016

The world is a big place, and startups looking at the possibility of expanding into global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that startups playing on a global field stand to reap significant rewards in terms of profitability when their expansion plans meet with success.
Read More

Topics: Technology, Globalization, Mobile Application, Global Market, business, Startup

Taking your app global... what could go wrong?

Posted by Dynamic Language Jul 21, 2016

You’ve worked hard to build a successful tech startup with an app that is ready expand across borders.  Now you are faced with the next big decision – how will you handle the localization of your app and your marketing content for a global audience?

Read More

Topics: Localization, Translation, Technology, Mobile Application, business, Startup

engaging with foreign speaking markets