5 Companies that Mastered Transcreation

Posted by Dynamic Language Jan 17, 2017

Emerging markets are an attractive prize for companies in every industry, no matter which country they call home. However, engaging international consumers isn’t always easy. Some businesses seem to catch on quickly, while others never make inroads. The difference lies in transcreation of marketing methods.

Transcreation goes far beyond simply translating existing marketing materials into the local language. Transcreation involves creating appropriate marketing for the target audience, taking cultural details and local customs into consideration. These five companies have mastered transcreation, and as a result, they enjoy strong sales in countries around the globe.

Read More

Topics: Transcreation, Marketing

Toyota Transcreates Stickers for Worldwide Brand Ambassadors

Posted by Dynamic Language Jan 16, 2017

Global business trends increasingly need language services to help them improve how they communicate. More than just a direct translation, however, global businesses need language services that understand the social significance of words, phrases and sentences in a culture. In other words, they need to be aware of a culture's perception of the ideas behind words.

One example of a company in the automobile retail industry that has successfully created new international business opportunities as a direct result of localizing content is Toyota.
 

Their business motto is "think global, act local," and they have become a paradigm company with respect to generating success using an understanding of target market cultures. For instance, understanding the culture of a market allows Toyota to satisfy its customers and, in turn, allow them to ask satisfied customers to promote and advocate their products.

It is Toyota's unique promotion and advocacy approach that allows the company to increase awareness, interest, desire and action. But, without an understanding of the cultural nuances of the languages in target markets, even satisfied customers would refrain from promoting the Toyota brand.
Read More

Topics: Transcreation, Localization, Marketing, business

5 Ways to Help Struggling English Language Learners

Posted by Dynamic Language Jan 9, 2017

English is often considered a difficult language to learn. Even bright students can struggle to master concepts and retain new ways to process language. There are several techniques teachers can use to assist struggling English language learners.

Read More

Topics: education

Legal Translation SME Saves the Day

Posted by Dynamic Language Jan 9, 2017

Lawyers and judges have their own language and though the purpose is clarity, the results aren't always clear to outsiders. But a lot is at stake with that legal lexicon; court challenges can hinge on the interpretation of a few words, even without the additional burden of translating from one language to another. Translating legal documents presents unique challenges and responsibilities for the translator.

Read More

Topics: Legal

Cheapest & Easiest Languages to Learn

Posted by Dynamic Language Jan 5, 2017

Learning a foreign language? Dutch, French, Spanish, German and Italian are the quickest languages to learn – but also among the most expensive per hour.

Read More

Topics: Language

Translation Vs. Localization Vs. Transcreation

Posted by Dynamic Language Jan 5, 2017

We want to ensure that your translation project is all that you hoped for. Dynamic Language offers three distinct translation services; translation, localization & transcreation.  Here is a breakdown of each so you can make informed decisions on what type of translation service will best suit the needs of your project.

Read More

Topics: Language

13 Unique Holiday Traditions from Around the World

Posted by Dynamic Language Dec 22, 2016

By clicking on the tree ornaments, you can discover what holiday traditions that country celebrates.

Read More

Topics: Global, World

Harry Potter and the Translator's Nightmare

Posted by Dynamic Language Dec 9, 2016

Read More

Topics: Advertising, Marketing, Globalization, Content, Branding, Global Market, Global, World, Trends, entertainment

Translating Latin American vs European Spanish: Top 10 Differences

Posted by Dynamic Language Nov 30, 2016

The most striking differences when comparing Latin American vs European Spanish come down to accent and pronunciation, but vocabulary and even grammar can be very different between the two. Here is our top ten list of the main differences.

Read More

Topics: Translation, Spanish

Happy Thanksgiving from Dynamic Language

Posted by Dynamic Language Nov 22, 2016

In today's world, and particularly in our part of the United States, diversity is ever present and important, and especially so this upcoming holiday season. Although Thanksgiving customs may vary slightly with the menu depending on the home you visit, the message of togetherness and gratitude resonate with all.

Diversity and inclusion are attributes that help make your community a great place. The richness in community, the nostalgia of traditions and the appreciation for cultural diversity are all reasons to get out this holiday season and explore all that your local community has to offer.  

Read More