Why Humor Is The Hardest Thing To Translate

Posted by Dynamic Language November 12, 2018

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must examine just how poorly humor often fairs in foreign lands. Here is a step-by-step explanation of why humor is the hardest thing to translate to a different language.

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Topics: Global Market, Marketing, culture, Advertising, Branding

Are You Making This Crucial Mistake With Your Website? [Infographic]

Posted by Dynamic Language November 07, 2018

 

There is a lot of competition for visitors online. Capturing the attention of a global audience can be tough. You have to make sure that your site looks attractive to the customer to draw them in. Moreover, if you want to expand your business globally it is important that your site can be accurately translated into a variety of different languages.

If you want to do business internationally, your site must have widespread appeal and be geared towards a culturally diverse audience, which you probably already knew. That’s why you spent so much time and money on making your website look perfect.

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Topics: Infographic, Globalization, Website Localization

Four Top Benefits of ESL E-Learning

Posted by Dynamic Language October 25, 2018

 With a little time and enough effort, learning English can be made easier. Rather than depend on traditional language education, employing technology is a desirable option. In particular, using e-learning, which is a method of learning that focuses on technology tools, offers promise for companies seeking to teach English to employees. While there is much support for English as a second language learning via technology, there are four main benefits--high flexibility, autonomous learning, learning content interaction, and great motivation.

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Topics: esl, Language Learning, education

A Comparative Look at US vs UK English

Posted by Dynamic Language September 26, 2018

As with foreign language translation, companies and tourists alike should be familiar with the differentiation of meanings behind the English language in US vs UK English.  Companies located in the United States that provide services and products in the UK and vice-versa will need to ensure the proper usage of words as to represent any branding in an appropriately perceived manner.

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Topics: Translation, Transcreation, culture

3 Trends for Global Manufacturing to Stay Competitive

Posted by Dynamic Language September 19, 2018

The world's population is on a drastic incline creating heightened demand for manufacturing of goods.  Global manufacturing companies have been re-evaluating their utilization of technology in order to streamline production automation and make their supply chain that much more efficient. 

Companies that operate on a global scale are increasingly exposed to the challenges of acquiring and retaining market share.  Here are 3 trends manufacturing companies have been applying to stay competitive.

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Topics: manufacturing, Localization, business

The Growing Popularity of Neural Machine Translation

Posted by Dynamic Language September 13, 2018

The world is getting smaller, and tools like social media have made it possible to connect with people all over the world. However, language barriers continue to present obstacles. Human translation is the gold standard for communication between cultures, but it isn’t practical for every interaction. Fortunately, advances in machine translation and neural machine translation offer effective solutions for certain situations. 

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Topics: Translation Technology, Machine Translation, Translation, Language Service Company

How Manufacturers Can Maximize the Value of Their Content with Translation

Posted by Dynamic Language August 17, 2018

Language translation services are a key part of building a globally-connected world. Businesses that choose to grow internationally often utilize language translation so parties across borders can overcome language barriers and do business effectively.

One realm in which translation has become particularly important is the manufacturing industry. Language translation in manufacturing helps companies be better able to take advantage of business opportunities in a global market. Here are some of the key ways that language translation plays into the success of businesses in the field of manufacturing.

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Topics: manufacturing

Dynamic Language Earns ISO 9001:2015 Certification

Posted by Dynamic Language August 09, 2018

We are proud to announce that the evaluation process and certification audit were successfully completed and that Dynamic Language continues to be an ISO 9001 compliant business!

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5 Best Practices for Software Localization

Posted by Dynamic Language July 25, 2018

Successful   software localization  is important for companies who want their applications to be accessible for new target markets. For companies that develop software and are looking to start the localization process, the primary focus must be on the implementation of localized source code, or how easily it can be adapted for local markets with minimal changes to the code. If you wait until the end of the process to start adapting your software for international users, it will be too late and likely very expensive to fix any serious bugs. Ideally, you will work with a localization expert who will anticipate any language issues from the very initial software development stages.
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Topics: Translation, Software Localization, Localization, Technology

Translating for the 2018 FIFA World Cup

Posted by Dynamic Language July 10, 2018

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Topics: Translation, Globalization, Marketing, entertainment